HOW DO YOU FEEL ABOUT LINKEDIN MICROPOSTS? (yeah, I coined that phrase) Micro-posts are posts brought back the essence of the message and one message only. Generally, they are 1 sentence + 1 hashtag
Sure, they go against A LOT of things that are supposed to trigger the algorithm and give you more visibility.
They are so easy to digest though. And recognisable!
When people started telling me that they loved my #JustSaying posts I realised I had to change the sign-off of those posts from – just saying – to the hashtag people used referring to them.
Take last week… I had a micro post go out every morning and two “proper” posts as well. You know, the ones that actually have some lentils to them (I’d say beef, but well, I’m a vegetarian).
Two posts that had loads of LinkedIn Tips fell flat on their face. Not getting any engagement for over 24 hours and even then they ended up with 1 or 2 comments.
Yet there was a micro post. Just 19 words. That got loads of comments!
And THAT is where the LinkedIn Gold is, the conversations in the comments. This is where people start to notice you and if what you say makes sense (or is funny) people will remember you.
Grab a cuppa, sit back and relax for just under 4 minutes and then Bonus points: tell me the topic you’ll create your first series of micro-posts around!
Petra Fisher
Business Coach | LinkedIn Trainer | Your External Brain