LinkedIn Training for Organisations
Take Your LinkedIn Presence from Backstage to Engage!
You work for a great company, right? Possibly even an organisation that focuses on sustainability, diversity and corporate responsibility. Your services are game-changers. Your people are amazing (albeit hidden backstage). You have stories to tell and a great message to get out.
You know the HUGE potential LinkedIn has when it comes to turning employees into ambassadors who increase brand awareness, raise visibility and increase reach.
You realise active ENGAGEMENT on LinkedIn positions your employees AND your organisation as thought leaders, experts in your field.
You love to EMPOWER your employees. Highlighting skills, experience and knowledge gives your employees confidence! Confident, motivated and engaged employees take your business to the next level. How is THAT for a win-win?
And let’s be HONEST. You see other companies nailing it, not because they are better at what they do, but because they know how to show the world!
Employees collectively have social networks TEN times larger than a Corporate Brand.
I used to be that speaker! I showed ALL the benefits of actively using LinkedIn. Got the crowd ALL excited… only to see that SEVENTY PERCENT of attendees got caught up in their daily work and did not get round to implementation.
Here is a little secret: I did not enjoy the work. I was paid good money but saw no results. That’s why I developed a new format. Three years of testing and tweaking resulted in the program I offer today. Because it works!
Why go for a multi-session training program?
Because it is proven that people WILL find the time to attend training sessions, but STRUGGLE to find time to implement what they have learned.
The program I developed gives you both training and hands-on implementation. It gives your team a clear understanding of how to use LinkedIn to engage the right audience and build AUTHENTIC relationships. It teaches them how to be AMBASSADORS for your organisation, while building their own presence as a thought leader.
I know there is an awful lot of TALENT & EXPERTISE hiding backstage within your organisation. Claiming the spotlight keeps your company front of mind with prospects and stakeholders. Every day!
A half-day LinkedIn training that doesn’t get implemented costs you MORE than a multi-session training program.
If you are looking for boring and conventional wisdom, Petra is not the one for you! Given that we do things a little differently than business as usual, Petra was a natural choice to come and help our team raise our LinkedIn skills in a way that resonates with us. We had such a good time being challenged by Petra and her questions, that it when it came time to pick someone to help our #skillsuplab cohort learn how to navigate LinkedIn, we reached out to her again. We’ll continue to do so with each cohort.
The LinkedIn Training for Organisations Program
This program was tried and tested for several years before it took on its current form. It provides is a proven format to get employees motivated and trained to keep your organisation consistently top of mind with the right audience.
LINKEDIN AMBASSADORS WORKSHOP - SETTING EMPLOYEE ADVOCACY IN MOTION
We’ll look at the message Marketing wants to get out there. Why is this message important? Who do you need to reach with this message? How do you create a broader reach for your message? How does this pan out on LinkedIn?
We’ll identify a unique hashtag to always use and a list of hashtags to regularly use. We’ll also develop a list of keywords that are important for content and profiles.
In order to help employees with their profiles, we’ll create a folder where they can find suitable banner images, sample headlines, media to add to their profiles and suggestions to get them started on the About and Current Experience sections.
As ambassadors, you’ll want to lead by example. So we’ll upgrade your profiles and start sharing expertise from your organisation directly targeted at your identified audience.
To obtain maximum impact from the training the ambassadors need to represent all different divisions or functions. They need to be MOTIVATED not sent. The maximum number of participants is 10. The minimum is 6 in order to have a variety of viewpoints within the organisation.
AMBASSADORS AT WORK!
The two weeks after the LinkedIn Ambassadors Workshop are crucial. Each ambassador will post a minimum of two updates a week. They will find a post or person to strategically engage with twice a week and connect to 5 key people each week. We’ll start to create a buzz in order to get the rest of the organisation on board.
Ambassadors also identify 2-3 colleagues each. These are people who are happy to get active on LinkedIn with a bit of nudging and support.
You’ll receive a weekly video with feedback on the recent LinkedIn activity of the ambassadors.
SHOW ALL YOUR EXPERTISE ON THE LINKEDIN STAGE
The day starts with a presentation on LinkedIn for your organisation, including fabulous examples of your ambassadors’ activity. This presentation is attended by as many people as you can physically bring together in one location.
After this energetic 90-minute training session you have two choices for how to proceed:
9 individual 30-minute training sessions. The advantage of this format is that each person gets specific, tailored feedback, tips and suggestions. Something that happens in no other training. It takes a bit more dedication to implement, but experience has shown that 80% of participants do implement (as opposed to less than 30% with a presentation only).
A group workshop for 9 people. Although there is slightly less personal feedback, the implementation is guaranteed and there is still ample room for questions. This results in profiles where your people present themselves as the experts they are. Their professionalism reflecting back on your organisation.
THERE IS NOBODY LEFT HIDING BACKSTAGE
In order to train all employees, we’ll add additional training days to make sure nobody gets left in the dark. As there is no plenary presentation, we can train more people on these days. Again, you can opt for one of two formats.
12 individual 30-minute training sessions. The advantage of this format is that each person gets specific, tailored feedback, tips and suggestions. Something that happens in no other training. It takes a bit more dedication to implement, but experience has shown that 80% of participants do implement (as opposed to less than 30% with a presentation only).
Two group workshops for 8 people each. Although there is slightly less personal feedback, the implementation is guaranteed and there is still ample room for questions. This results in profiles where your people present themselves as the experts they are. Their professionalism reflecting back on your organisation.
RAVING REVIEWS (FOLLOW UP FEEDBACK)
When you invest in training, you want to see results. This is why the profiles will be up to date by the end of the training. That is just the start.
Key to success on LinkedIn is consistent, ongoing, engagement. New habits take time to develop. This is why each participant receives an individual feedback video on their recent activity two weeks after their training.
The feedback helps them sharpen their updates and comments. Making sure they strengthen your brand. The feedback also keeps them on their toes. Knowing an eye is kept on them, will help get over that hurdle and start acting on LinkedIn’s main stage.
As a bigger organisation, many employees use LinkedIn, but profiles and use of LinkedIn vary a fair bit. We contracted Petra to help streamline this, which she did by giving a presentation (full house!), and in a separate session diving into people’s individual profiles with tips & tricks. Practical, fun and oh so useful, Petra quickly created a great deal of cohesion as well as motivated people to understand the value of LinkedIn for them. I found her very responsive to our wishes and flexible with any company needs. Great aftercare as well with extra documents to send to an even wider group of employees after the training. Top tip, if you want to look after her during training at your facility, tea is definitely your best bet!
Program outline + investment for larger organisations upon request. Below an indication based on different numbers of participants.
- 30 people €4,900 + VAT if applicable
- 80 people €9,800 + VAT if applicable
- 200 people €23,900 + VAT if applicable (Yes, that is only €122 out of each participant’s professional development budget).
Fees include all sessions, preparation, resources and travel up to 30 min from Amsterdam Central Station. Training is available worldwide: travel, accommodation and per diem costs apply.
DOES YOUR ORGANISATION HAVE 15 OR FEWER EMPLOYEES?
Then you can book the special program for small companies and start-ups!
- Module 1 – Understanding of LinkedIn & Profiles
- Module 2 – Key Message, Strategy, Practice
- Module 3 – Implementation + Feedback
This program is delivered through 1.5 days of onsite training and a video with follow up feedback. Contact me for more details and to discuss if this is right for your small company, start-up or scale-up.
- Up to 15 people €2500 + VAT if applicable.
Clients come to YOU when they are ready, because your people consistently showcase their expertise. Your organisation is front of mind at all times.
Are you ready to:
- Stop hiding your people and expertise backstage?
- Add value to your network?
- Engage with the right people?
- Be well known for your expertise and services?
- Consistently stay top of mind with prospects and stakeholders?
Then we need to talk!
You may click the BUTTON BELOW or reach out directly through email@example.com or by phone +31 (6) 2277 0668. If I don’t answer (due to time difference I may be asleep), please leave a message through voice or WhatsApp, I do not randomly call back missed numbers.
Petra provided very insightful perspective on my LinkedIn profile. I very much appreciate the practical and actionable advice and look forward to making the changes she recommended very soon. I would highly recommend Petra as she is clearly very experienced and has an eye for the content and format of an effective LinkedIn profile.