Or maybe I should ask, what type of content on LinkedIn gets you most engagement and views? I haven’t looked at my stats much, let alone compare. I did want to show you though, that LENGTH of post really doesn’t matter.

What matters is: “Does your content resonate with your audience?” This pissy little one-liner got a fair bit of traction. Another 800 views since I captured this screenshot.

engage-linkedin-petra-fisher-linkedin-trainer-consultant-expert-01

 

WHY DID THIS CONTENT WORK?

1) It is so short, people don’t have to click ‘show more’.
2) It is a statement that people feel strongly about.
3) I do reply to each comment.

NUMBER 3 IS IMPORTANT FOR MULTIPLE REASONS

  • It is always a good idea to acknowledge and thank the people who took the effort to comment. That is just friendly and polite.
  • By responding to comments, you can add more information, showing your expertise.
  • Having a conversation is the starting point of relationship building, which is what networking is all about.

WHY DOES ANY OF THIS MATTER?

Because the engagement with my post creates exposure for me to the network of the person that commented. One of their connections (2nd degree to me) might then also comment and thus exposing me to THEIR network. Easy peasy way to reach a large audience and become known for your expertise.

SO WHAT CONTENT ON LINKEDIN WORKS BEST?

There is no straight answer. As soon as everybody noticed post with images worked like a charm, the algorithm changed. Same with links to websites or videos. Then there were the mighty long dramatic posts that started with two sensational lines.

At the moment your best bet seems to be a mix of content on LinkedIn. Short posts, longer ones. Video, images, links… just two quick notes with that. When posting a video, the algothingymebob does seem to favour UPLOADS over links to YouTube or Vimeo, same as FB. They like to keep people on their platform. This is also why people now tend to put links (URL) in a comment, so the actual post isn’t seen as sending people to another site.

>>> Thoughts? Questions? Compliments? J Hit the comments! <<<