You can use video on LinkedIn for many reasons. Video is a quick and easy way to show your expertise. You can record ‘how to’ videos, quick tip videos, videos with background information, product demos, videos of you speaking… you can even ask people to record video testimonials! Here are four things to keep in mind when adding video to your profile:
- Directly upload video on LinkedIn.
- Places where you can add video to LinkedIn.
- Fun ideas for video on your profile.
- Always add value.
1. DIRECTLY UPLOAD VIDEO ON LINKEDIN
LinkedIn, like most platforms, doesn’t like people leaving their site. The algorithingymebob prefers you to upload a video on LinkedIn over posting a link to YouTube or Vimeo. With the mobile app you can even record video on LinkedIn, but editing options are limited (next to none).
2. WHERE CAN YOU ADD VIDEO ON LINKEDIN?
Just recently (at time of writing, spring 2018) LinkedIn added the option for video on Company Pages. Even sponsored posts (ads really). Apart from that, you can add video on LinkedIn to your status updates (posts), LinkedIn Articles (the blog option so to speak) and your profile.
3. IDEAS FOR VIDEO ON YOUR LINKEDIN PROFILE
Your profile allows you to add video to your summary, experience and even education section. If you gave a presentation or talk, a little video is great. I suggest editing so you have a 1-2 min video that makes a point in itself, rather than just showing that you were on stage.
You can also demonstrate products, record interviews or turn PowerPoints into videos. A 30-60 sec introduction video is great. People get to know you and you can take away any (unconscious) bias people may have regarding your language proficiency or academic level.
4. ALWAYS ADD VALUE
Whatever you do, keep your reader in mind. Add value for them. Share tips, how-to’s, insights, anything that makes people feel it was worth their while watching. A few more ideas for video: behind the scenes at your company, a customer case study, a weekly series that makes people look out for your video, you can even turn your blog posts into videos by narrating them.
Hi Petra
Thank you for your tips! I actually added video on my LinkedIn profile introducing myself, but I want to add more videos about my research
Love the idea of adding videos about your research!
This is great info, thank you!
Do you know if Google penalizes, or if there are any other watch-outs, for posting duplicate video content on LinkedIn?
From my research, it looks like people are more likely to watch videos natively posted on LinkedIn rather thank clicking out to another platforms like YouTube, Vimeo, or my website. Which tells me posting a video directly on LinkedIn will get more views with my connections.
But I’m unsure if posting the exact same video on YouTube/Vimeo and LinkedIn will hurt my page rankings or SEO.
Great question. I am not an SEO expert but from what I’ve read this behaviour does not result in penalising original content.
Thank you, appreciate the response. From my additional research, it seems like the best practice is for a company to post a video, and then for employees to share that post. Rather than each individual separately posting that video with their own profile.
From what I’ve read, it doesn’t seem like there is an SEO penalty. But it would go against best practices.
Hello Petra,
Thanks for sharing this and other tips and strategies. I am learning a lot from you to get more mileage out of Linked-In. Tell me if you will please, young lady, how do I know when I’ve ‘made it’?
Or more correctly got it right, on linked In?
In the last six months or so, following many of your suggestions and tips I have refreshed my profile, uploaded 10 videos, streamlined my career and education experience into nicer blocks, show off seven (7) testimonials, list the book I’ve written, using Canva I refreshed the background behind my photo to display logos of where I’ve been seen/read and show my LinkedIn address as part of my signature on every e-mail.
I was not expecting the floodgates to open necessarily, but I feel like I’m missing
something – maybe something you shared which eluded me- because I get searched, but not contacted. There’s something missing. Do you have more tips lurking that might help? Thank you Petra. Be well. Dennis Kelly
(P.S. In Tip # 3 above, where you say…ad video…. I think you meant…add video.)
I love people spotting typos. It makes me bone lazy though. Don’t proofread properly as people will tell me anyway! Shall fix, thanks! If you get views but not contacts this either means you are found for the wrong keywords. Or your tone/style doesn’t resonate (I know my casualness scares some people off) or you might simply be missing a clear, in your face call to action?
Hi Dennis – possibly you should be using LinkedIn to reach out to your ideal customers, rather than waiting for them to contact you.