You can use video on LinkedIn for many reasons. Video is a quick and easy way to show your expertise. You can record ‘how to’ videos, quick tip videos, videos with background information, product demos, videos of you speaking… you can even ask people to record video testimonials!
1. DIRECTLY UPLOAD VIDEO ON LINKEDIN
LinkedIn, like most platforms, doesn’t like people leaving their site. The algorithingymebob prefers you to upload a video on LinkedIn over posting a link to YouTube or Vimeo. With the mobile app you can even record video on LinkedIn, but editing options are limited (next to none).
2. WHERE CAN YOU ADD VIDEO ON LINKEDIN?
Just recently (at time of writing, spring 2018) LinkedIn added the option for video on Company Pages. Even sponsored posts (ads really). Apart from that, you can add video on LinkedIn to your status updates (posts), LinkedIn Articles (the blog option so to speak) and your profile.
3. IDEAS FOR VIDEO ON YOUR LINKEDIN PROFILE
Your profile allows you to ad video to your summary, experience and even education section. If you gave a presentation or talk, a little video is great. I suggest editing so you have a 1-2 min video that makes a point in itself, rather than just showing that you were on stage.
You can also demonstrate products, record interviews or turn PowerPoints into videos. A 30-60 sec introduction video is great. People get to know you and you can take away any (unconscious) bias people may have regarding your language proficiency or academic level.
4. ALWAYS ADD VALUE
Whatever you do, keep your reader in mind. Add value for them. Share tips, how-to’s, insights, anything that makes people feel it was worth their while watching. A few more ideas for video: behind the scenes at your company, a customer case study, a weekly series that makes people look out for your video, you can even turn your blog posts into videos by narrating them.