Easy to follow, practical tips for strategic LinkedIn use. Petra Fisher shows you how to actively use LinkedIn to become top of mind in your industry. Be noticed by the people (customer, client, employer) you are looking for. Be recognised for your expertise.

Make your time on LinkedIn Enjoyable & Profitable
“I enjoy Facebook, but don’t know how to use LinkedIn, it is all so serious.” I hear this a lot and it makes me sigh. Sure, LinkedIn is a business platform. If you don't bore yourself to death when running your business, there is no need to act boring on LinkedIn....

How one comment killed my first business
My first business was going quite well. I was 7 years old and made a dozen or so sales, totalling ƒ1,67 (yes, this was well before the € days). Sweets cost 5 or 10 cents, so even splitting this profit with my business partner would allow us to indulge. Then HE killed...

Another major stuff-up and how I fixed it!
TL;DR; (too long; didn't read;) key points of this video. Pay attention to holidays, especially when your audience in global. Fix any stuff up, as long as it doesn't damage your credibility. Only have ONE call to action, don't confuse your audience. I (Petra) AM quite...

One quick LinkedIn lead generation action, two new high-ticket clients
TL;DR; key points in this lead generation video When you are visible for your expertise people start mentioning you to others. Make connecting on LinkedIn personal. Share some of your expertise in a valuable manner with your connections. Impress people (in a positive...

Business Lessons from my Epic Fail Launch
TL;DR; The 5 main business lessons I learned from the epic fail launch last week: Free workshops have a low show-up rate, promote in time to get at least 100 sign-ups. Less is more. If you want to sell, you need to leave people wanting more. Fail fast, a start-up...

Consistency on LinkedIn (it’s ok to slack off).
My first attempt at tackling LinkedIn with a plan was my “plan” to post each day. I heard you needed consistency on LinkedIn. Consistency is key and all that. Fast forward 9 years and you know what? Sure when I do post consistently on LinkedIn, I am more on people’s...

Posting on LinkedIn: Throwing content in a black hole?
“When I post things that I believe are worthwhile for my target audience nothing happens. Feels like throwing things into a black hole.” This is one of the responses to my survey asking people how they feel about LinkedIn. Feels like throwing things into a black hole...

Your LinkedIn Evolution
Building sites and LinkedIn, what they got in common? A lot! I love living so close to the NDSM wharf district as it is a fun, creative and constantly evolving area. Just like Your LinkedIn Presence, right? Not sure how they match? Read on! CONTINUALLY EVOLVING...

Show your expertise through authentic engagement on LinkedIn
People often ask if they should consider a paid LinkedIn account. I counter their questions by asking: “are you using your free account to the max?” In this post you’ll learn about detailed and specific ways to search and engage on LinkedIn. Even if you don’t connect...

Tag your new LinkedIn connection, even if they stand in front of you.
Tags as such no longer exist on LinkedIn. Only in Sales Navigator and I am not paying for that, are you? In this post you'll learn a quick workaround to 'tag' new connections. This way, if they reach out to you next month or in 3 years time, you can quickly refresh...