A client had one entry on her profile when she came to me. She had been with a large global multinational for 17 years! Once we broke it up in 6 roles, you saw an amazing professional journey. From front desk receptionist at a local office to EMEA Real Estate Portfolio Manager. She came to me at a time she was ready to move on. We transformed her LinkedIn profile to show her career, her leadership style and her personality. She found a new role in a different multinational in no time.
JOB TITLES ARE THE SUMMARY OF YOUR PROFILE
Break ups are even more important if you are self-employed! Add your main services as separate entries on your profile. They stand out like a sore thumb IN A GOOD WAY for three reasons:
- LinkedIn doesn’t offer formatting for your profile. By default, your job-titles are bold and stand out. Make them read like a summary of your services.
- People have little patience and tend to skim read, your job titles need to tell them all they need to know.
- Over 60% of LinkedIn members use the mobile app. In the app, the descriptions are only visible when tapped. Job titles is all people see.
BETTER VISIBILITY OF MEDIA ON YOUR LINKEDIN PROFILE
By breaking up your different job roles in one company, or the services you offer media stands out more. You can add 2 or more items to each entry making your profile more visual. If you upload media and it looks crap… it’s not you, it’s LinkedIn. Delete and try something else to make your profile look good.
>>> How do you break things up in your LinkedIn Experience Section? <<<