First introduced in 2014 the LinkedIn Profile Banner received a major overhaul in 2017. What didn’t change, is that it is widely underused. Basically, there are 3 things you need to understand about using a LinkedIn Profile Banner.
WHAT YOU NEED TO KNOW
- LinkedIn is not Facebook. Instead of adding a picture just cos it is pretty, think about how the image strengthens the message of your profile.
- The dimensions are 4:1 the recommended size being 1584 x 396px.
- If it looks brilliant on desktop it might still look crap on mobile.
Update early 2018: YAYYY the image now does SCALE on mobile instead of having the sides chopped off! The image below is still not useful though, as on mobile your pretty face gets pushed up, so leave the middle empty or unimportant.
HOW TO ADD A BANNER TO YOUR PROFILE
- Top right click “Me” under your tiny little face.
- Choose “View profile”.
- Click “Update background photo”
- Upload a picture in the right dimensions
- Hit “Save”
The LinkedIn Background (banner) below works well on both destop and mobile. The LinkedIn app on mobile devices pushes the profile picture up over the background. In this image, I left blank (green) space to allow for that.
SOME THOUGHTS ABOUT YOUR LINKEDIN PROFILE BANNER
A picture tells a 1000 words. Truer than ever in creating first impressions. I visited a profile and the LinkedIn Profile Banner had two horses galloping in a meadow. I thought this person might work at some stables. As I was not looking for a horse professional, I nearly clicked away.
Your banner needs to strengthen the message in your headline. So at first glance, people know what you are about. The other option is to have a neutral banner. Be careful though, is it neutral to all readers?