First introduced in 2014 the LinkedIn Profile Banner received a major overhaul in 2017. What didn’t change, is that it is widely underused. Basically, there are 3 things you need to understand about using a LinkedIn Profile Banner.

WHAT YOU NEED TO KNOW

  1. LinkedIn is not Facebook. Instead of adding a picture just cos it is pretty, think about how the image strengthens the message of your profile.
  2. The dimensions are 4:1 the recommended size being 1584 x 396px.
  3. If it looks brilliant on desktop it might still look crap on mobile.

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HOW TO ADD A BANNER TO YOUR PROFILE

  1. Top right click “Me” under your tiny little face.
  2. Choose “View profile”.
  3. Click “Update background photo”
  4. Upload a picture in the right dimensions
  5. Hit “Save”

SOME THOUGHTS ABOUT YOUR LINKEDIN PROFILE BANNER

A picture tells a 1000 words. Truer than ever in creating first impressions. I visited a profile and the LinkedIn Profile Banner had two horses galloping in a meadow. I thought this person might work at some stables. As I was not looking for a horse professional, I nearly clicked away.

Your banner needs to strengthen the message in your headline. So at first glance, people know what you are about. The other option is to have a neutral banner. Be careful though, is it neutral to all readers?

>>> What do you do and what type of banner did you add? <<<