Easy to follow, practical tips to optimise your LinkedIn Profile. Petra Fisher shows you how to create a LinkedIn profile that truly represents who you are as a professional AND that resonates with the person (employer, customer, client) you want to reach.
LinkedIn MicroPosts turbo charge your thought leadership
HOW DO YOU FEEL ABOUT LINKEDIN MICROPOSTS? (yeah, I coined that phrase) Micro-posts are posts brought back the essence of the message and one message only. Generally, they are 1 sentence + 1 hashtag Sure, they go against A LOT of things that are supposed to trigger...
5 NEW’ish LINKEDIN PROFILE FEATURES EXPLAINED
5 NEW(ish) features on your LinkedIn Profile explained: ① Cover Story, ② Name Pronunciation, ③ Pronouns, ④ Creator Mode and ⑤ Featured. Find out what they are, when to get creative & when not to and how some of these features influence each other. As always there...
5 Reasons to comment on LinkedIn instead of liking.
Find out 5 reasons why a comment on LinkedIn gives you more results than a like. Now I realise most of us LinkedIn know-it-all bang on about this all the time. I'll go one further. After giving you the 5 reasons, I will also ???? ??? ??????? ???? ???????? ????????...
LinkedIn for Entrepreneurs Successtory
When I first started working with this client, she was cold calling from her kitchen table, trying to start her business. She decided to invest and work with me 1-on-1 through the “SERIOUS SHIT: a Total LinkedIn Solution for Entrepreneurs” program. Her LinkedIn...
LinkedIn and Mixed Tapes, Surprising Insights
Linked In & Mixed Tapes: or how to write a LinkedIn profile that gets you found for the right reasons! When I was younger, my brother used to make me mixed tapes. By the time I had 200 of them, I decided to set up an Access database so it was easier to find the...
Does LinkedIn work for business? Nope!
Does LinkedIn work for your business? NOPE. LinkedIn doesn't work, YOU have to do the work.! A solo entrepreneur was not a fan of LinkedIn. Unlike Facebook, it didn't bring her any leads. We talked about what she did on LinkedIn and what she did differently on...
LinkedIn Followers: Why you need to pay attention!
Do you ever check your new followers on LinkedIn? I love going through them from time to time. To tell you the truth, I have it scheduled in my calendar as a weekly thing to do! I check their profiles and invite to connect when it seems like a good match. Always with...
DON’T HIDE YOUR ACCOMPLISHMENTS ON LINKEDIN: FLAUNT IT!
Do you know to show your accomplishments on LinkedIn? You have the option to add a section to your profile called… wait for it … Accomplishments. Problem is, adding your publication, patent or test score there means hiding it from most of your profile visitors. WHERE...
Breaking up is a good thing – Maximum Impact through your LinkedIn Experience Section.
A client had one entry on her profile when she came to me. She had been with a large global multinational for 17 years! Once we broke it up in 6 roles, you saw an amazing professional journey. From front desk receptionist at a local office to EMEA Real Estate...
STAND OUT TO FIT IN
Putting my money where my mouth is. Recently I gave some talks about adding personality to your LinkedIn Profile. Stressing its important to Stand Out to Fit In, as you don't want to talk about a dream assignment only to find out later you and the prospective client...