SERIOUS SHIT: A Total LinkedIn Solution for Entrepreneurs!
You’ve come to REALISE that everybody is on LinkedIn these days (722 million people as I write this). Now ALL YOU NEED to do is figure out how to reach those people on LinkedIn who need YOUR services.
How would you feel if you had a clear plan of attack? A strategy that takes into account the amount of time you are willing and able to dedicate to LinkedIn? A to-do list that is FUN as it matches your preferred style of showing up. Fancy doing what you love most, talk about everything exciting in your work and industry AND ATTRACT clients whilst you’re at it!
Using LinkedIn to attract clients is work, it is some serious shit. It is also DOABLE, fun and easy to adapt to your goals, style and personality. I’m not here to tell you what to do and hope for the best. I am here to work with you over a period of 7 weeks. Together we’ll refocus your LinkedIn profile, develop a strategy and put everything into practice.
When my work is done you won’t have to start using LinkedIn, you will be confidently showing up in an authentic manner that shows your EXPERTISE, builds your BRAND and resonates with those people you set out to attract. BAM!
YOUR LINKEDIN PRESENCE NEEDS PERSONALITY
to attract your most brilliant, fun & motivated clients
Hellooo! I’m Petra Fisher, the Nick Cave loving, Earl Grey drinking, LinkedIn trainer for Global Entrepreneurs.
I’ve been working with service-based entrepreneurs all over the world since 2011. During this time I analysed what worked, what needed work and developed a proven individual training program to naturally and organically ATTRACT your most brilliant, fun and motivated clients. In short, you need to do 3 things:
- Always Add Value, people will love you for it.
- Show Personality, to filter the no-thanks from the YES PLEASE clients.
- Fully Future Focused, EVERYTHING you ever did needs to prove your current expertise.
In this program we work together to make it happen, I co-pilot so the speak until you are ready to fly on your own.
Within a year of working with Petra, I went from cold calling from my kitchen table to being found and contracted by clients through LinkedIn. I now work from a co-working office and have been able to scale my business. Petra put my LinkedIn profile and activity on a completely different level. I am connecting with my peer group, finding new business relationships and putting my content out there the right way. Petra's methodology is amazing. And one last thing. She is a really nice person. And I love working with super-competent nice people. I really recommend her.
Program overview. This tried, tested and proven program takes place over 7 weeks, where we virtually meet once a week. The table below gives you an indication of what we’ll work on each week. Click on a + on the right, to read the details about that week.
WEEK 0 - GETTING ORGANISED
Before we dive in, we both have prep work to do. Your part:
- watch the welcome video
- print your program checklist
- fill out the preparation questionnaire
- complete the keyword exercise
- collect resources such as reviews, pictures, videos, your CV
WEEK 1 - RESEARCH
During our first call we’ll do all the thinking. What is your goal with LinkedIn? Who do you want to reach and what message do you need to get across? We will dive deep into your work experience to find out how we can bring everything you’ve ever done in line with what you are doing now. We’ll end up creating a LinkedIn Presence where everything adds proof that you are brilliant at what you do. You may scribble notes madly here or relax, as I will record the session for you.
> Homework: head-shot + banner (If you need a stock image, I’ll provide one.)
WEEK 2 - WRITING
This week we’ll work on your profile. Well write, spar, tweak and keep going until it is right and then you’ll whack in on your profile. Although we are only halfway after this session, your profile visitors will be WOW’ed immediately as we’re doing the most visible aspects first. It’s going to be intense, hard work AND good fun.
We’ll upload your banner and head-shot, if you haven’t done so already (I understand if you move ahead in your excitement to make things happen). We’ll craft your headline, write your about section, update and improve all job titles, write your current experience and finish off by adding and re-ordering your skills. All FIFTY of them!
> Homework: collect all media you’d like on your profile in one handy dandy folder.
WEEK 3 - FINISHING TOUCH
This week is a mixed bag of more writing (3 most recent jobs). Tweaking settings for optimal VISIBILITY and FINDABILITY. We’ll add media left, right and centre to create your maximum impact profile.
I will share some nitty-gritty stuff you need to know before you get active on LinkedIn. Once you start posting, commenting, sharing and so on, you want to create maximum impact towards your goals. We’ll even set up a spreadsheet with KPIs to track the results of your active LinkedIn use.
WEEK 4 - BUSINESS BABY!
Now that your LinkedIn Profile is showing your expertise, experience and exceptional personality it is time to look at your LinkedIn company page. If you haven’t got one, we’ll create it. If you do, we’ll review it. This week is for working out your LinkedIn strategy for posting, and commenting.
It is also time to get SERIOUS about your network. You need quality AND quantity and you’ll learn how to continually, organically grow your network in an authentic way.
During this session we are not just talking about active engagement, we are also going to jump into the deep end and MAKE IT HAPPEN.
> Homework: post, comment and connect with PURPOSE.
WEEKS 5, 6 & 7 - PRACTICE MAKES PERFECT
I don’t believe in telling people what to do and then hoping for the best. I believe in going there together until you nail it! Each week we’ll set goals for posting, commenting and connecting. During our call we’ll review your actions, what worked, what needs fine-tuning, where you need help. It takes time to build new habits, by the end of week seven you’ll be experienced and confident in your actions.
> Homework: post, comment and connect with PURPOSE.
YOUR INVESTMENT: TIME, MONEY & BRAINPOWER
- TIME: Allow 2 hours a week apart from our calls, more is optional.
- MONEY: €2300 + VAT where applicable (one payment or two €1200 payments)
- BRAINPOWER: Sleeping 7 hours a night + having a nice cuppa does miracles for your brainpower!
As a finance man, I like structures and processes, which is what you get when you work with Petra. Having said that, as soon as she notices something doesn't work for you, she adapts to match your needs and is approachable for questions between sessions. Not only did I gain a deeper understanding of how LinkedIn can be used for business, Petra helped me find my own voice and style of engaging through the platform.
I was recommended to use Petra by a colleague. She has developed a thorough process that she goes through with you in order to build up your LinkedIn activity and it turns out that LinkedIn is a much better tool than I realised.
Now that I am more active, more people want to connect with me every day. At first I felt that Petra's process was a lot of work, but now I feel inspired to do the work. In fact writing short updates for LinkedIn, I now even feel tempted to write a book!
Petra works you hard, but in a lovely manner, and it's an effective process. Money well spent!
If you want to make a difference to what you do on LinkedIn, and ensure you have the right information, presentation, and messages, as well as utilise all of the small but important tools and techniques that LI provides (and let’s face it – it’s a bit complicated to find your way around isn’t it?) then working with Petra is essential.
She is no-nonsense, direct and professional, without a cookie-cutter approach, and who’s prepared to work with you on what exactly you need and want to do.
I found her a breath of fresh air – social media and business communications via this is often full of a lot of guff and she cuts through it. She asks the difficult questions – and makes you think which is great.
Adaptable, she was able to work with what I already had, flexibly, and polish and refine it. If you’re starting from scratch too she would be excellent. I highly recommend her.
Fancy having YOUR location pinned to the map of fame! Below you see the map of fame. Each pin shows the location of a fabulous client who worked with me to kick ass on LinkedIn so that their business naturally attracts dream clients!