Maximizing LinkedIn for Sales | BOOK REVIEW by Petra Fisher

linkedin-book-review-08-petra-fisherThis LinkedIn book focuses on companies rather than individuals. An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn. Thought LinkedIn was just for job seekers? Think again. LinkedIn is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses.


  • The LinkedIn Mindset
  • Why Every Business Needs to be on LinkedIn
  • Get Your LinkedIn Profile in Order
  • Developing a Targeted Community of Professionals
  • The Many Ways to Engage on LinkedIn
  • Obtaining Thought Leadership and Gaining Mindshare
  • Your Daily LinkedIn Routine and ROI

There are many reasons you want to follow your competitors on LinkedIn. Neal talks us through three reasons and great ways to go about it.

Get your copy: Maximizing LinkedIn for Sales | Neal Schaffer