Banner below kept stuffing up. So this text is white on white to create space. Petra
Stop wasting your time on LinkedIn
START to ATTRACT those CLIENTS that YOU LOVE to work with!
You know LinkedIn is a powerful tool, but you…
(There’s always a but, isn’t there?)
- Find it a bit daunting to post and engage on such a serious business platform (hint: it is only as serious as you make it).
- Constantly hear you should post authentically, but who would ever take you seriously if you showed your true personality?
- Would love to receive personal feedback on every action you take until you have found your style and are comfortable with it.
- Feel overwhelmed just thinking about all that reading, posting, commenting and checking out profiles (off to bake a cake instead).
- Are getting a tad (putting it mildly) frustrated as you post, like, comment, connect yet nothing ever comes from it.
Petra’s class (and her LinkedIn Tea sessions) are full of actionable tips, strategies, and feedback delivered in a way that feels like both a kick in the pants and an affectionate hug. Equally important, the sessions are engaging and fun, which enhances the learning process. ~SUSAN~
LinkedIn doesn’t have to be a daunting, overwhelming or formal time sucker.
LinkedIn works for you when you ENJOY the time you spend there.
Yup, no point adding another chore to your to-do list. Make it an integral, energising and consistent part of your work routine.
There is a method to the madness, with a focused STRATEGY -one that works for YOU- it is fun to actively post and engage.
Once you know (like, after I show you) how to tweak your posts, comments and invites people will start to notice, mention & remember you.
LinkedIn is a business platform. True. Being active on LinkedIn is all about YOUR business. If you show up in hoodies and talk casually to your clients, then THAT is how business-like you act on LinkedIn.
ATTRACT CLIENTS ORGANICALLY BY CONSISTENTLY SHOWING UP.
When my business was a side hustle, I did happy dance each time a client magically appeared out of thin air.
Except they didn’t! Appear out of thin air that is. I made them come to me by consistently showing up.
Oh and that side hustle?
Side no more, gone is the day job. Once I analysed what I did, my business started to generate enough income to look after the mortgage, cat and teenager (ever told you about her expensive taste?).
The best part about it all?
If I do slack off for a bit, going on holidays, reading two novels in a week instead of working… things easily pick up again as soon as I get active again, because I have a proven strategy to fall back on.
The course started with an individual strategy session with Petra. No generic questions, but really in-depth questions. And there was no getting away with vague answers such as ‘oh, I want to expand my network’, Petra pushed me to really think about the why and what for. ~JANE~
What would your life and business feel like if you had a fun and doable STRATEGY to ATTRACT just those CLIENTS that YOU love to work with?
Without feeling trapped between how you think you “should behave on LinkedIn” and how you would love to show up?
Without feeling uneasy (even promotional) talking about your expertise, when all you want to do is add value?
Without resorting to meaningless comments such a “great post”, “well done” or “totally agree”?
What if you had a blueprint to follow in your own unique style, showing your expertise and personality, so that you will be noticed, mentioned & remembered by those people YOU love to work with?
A strategy that helps you stay on people’s mind consistently AND that allows you to drop the ball and get back on track easily and guilt-free?
That is precisely what I have in mind for you!
Get Noticed on LinkedIn!
6-week small-group program where you learn how to get noticed, mentioned & remembered by those clients that YOU love to work with!
Here’s how we’ll make your time on LinkedIn fun & effective:
Week 1: Your Strategy
Who do you want to reach, what do they need to know, understand and believe about you? What type of content is easy for you to produce? How much time are you willing and able to dedicate? Do you work better in short sprints or dedicated blocks of time?
Week 2: Conversation
Add value through your comments. Genuinely and meaningfully congratulate. Be memorable (in a good way). We’ll talk about all the easy ways to engage with your network through conversation. Practice this the coming week.
Week 3: Content
What are the different types of content you can post? Which formats exist for each type of content. What comes most natural to you to create and post? Some tech specs you need to know about. Practise posting content and starting conversations.
Week 4: People
Get noticed by the right people. You’ll learn the art of professional stalking (it cool, honest). Engaging with your connections makes you memorable for your expertise and personality. Practice this and keep posting. Your personal strategy makes it manageble.
Week 5: Hashtags & Mentions
Hashtags are used differently on LinkedIn than on say Instagram. How they work on LinkedIn. Why they are important. Where and when to use them. Neat SEO benefit. Taking your content to the next level. We’ll also look at the do’s and don’ts of @mentioning people.
Week 6: Algorithm
Although, like any platform, LinkedIn keeps the algorithm secret, some things they do tell us. That plus some ‘educated guesses’ by the nerds who test things, is what you’ll learn this last session before you’re off on your own.
Week 1 is your individual call with me. The other weeks are a short group training + personal feedback for EACH person EVERY week!
Your small group meets on TUESDAY for 75 minutes (1 hour, 15 min). Every Tuesday in November (2, 9, 16, 23, 30). For best results, your INDIVIDUAL session takes place before the start of the group sessions – any day that suits YOU in October – or at least before the 2nd group session.
The way the “Get Noticed on LinkedIn” progam builds up worked really well. Start simple by engaging in conversations EVERY DAY till you find your tone of voice and area of expertise, then start producing posts/updates/articles. ~FRANCOIS~
HERE IS WHAT YOU’LL GET…
The training: “Start getting noticed, mentioned & remembered by those clients that YOU love to work with”, combines the benefits of individual coaching and learning together in a small group. Spending just 75 minutes a week in focused training sessions allows ample time for implementation so that you confidently build new habits from day one.
1 x Individual session where the focus is 100% on you, your business and your needs. We’ll develop a blueprint that outlines your goal, audience and message taking into account the time commitment you are willing and able to make. This allows you to get cracking YOUR style! (value €297 / USD $347)
5 x Weekly online group sessions. Each week consists of a small training segment. Followed by PERSONAL feedback on recent activity for EVERY participant EACH week. Doing so as a group has the benefit of learning from each other and getting more input than just mine! (value €697 / USD $817)
Resources include: a customisable blueprint. Video recaps of the training sessions. Fillable worksheets accompanying each training topic. (value €297 / USD $347 resources + Slack Support Community ⬇ )
5 Weeks dedicated Slack channel: where you can spar with other participants in between sessions. Share links for feedback, brag about successes, post your weekly goals for ACCOUNTABILITY and just have a cuppa and a chat when you feel like it. (value €495 / USD $580)
Total value €1786, you pay €597 (that’s about a GRAND in da pocket!)
USD $2091, you pay $699 (approx. depending on exchange rate)
VIP: all of the above AND…
⭐ ⭐ ⭐ ⭐ ⭐
5 x Weekly 1-on-1 sessions where we laser-focus on your goal, message and audience in all your LinkedIn endeavours. (value €1000 USD $1173)
24/7 Individual support: using the free Voxer app you can send me direct voice or text messages so I can help you move forward when you hit a stumbling block. During the 6 weeks, you can message me unlimited. I will reply when I am not sleeping or otherwise engaged. (value €600 / USD $704)
Total value €3386, yours for just €1497 (less than half the fee, I must be losing my mind) ~Only 5 VIP spots available!~ USD $3968, you pay $1757 (approx. depending on exchange rate)
The real value was in the review of each person’s LinkedIn activity. Petra demonstrated how we could show our expertise by commenting strategically on posts. The suggestions were clearly explained and delivered in Petra’s unique humorous style. ~MAUREEN~
Wow, what a great course! In 6 weeks I went from not really getting the point of the platform to understanding the power of being active on Linkedin. The 180-degree shift is quite amazing. ~VILLIA~
BONUSES TO STAY ON TRACK BEYOND THE 6 WEEKS PROGRAM
⭐ 3 MONTHS ACCESS TO MEMBERSHIP Live meetings twice a month, new content (video, worksheet, action steps) added twice a month, ads-free community.
⭐ COOL KPI TRACKER: (Key Performance Indicators). This shows you week by week what went well and where there is room for improvement so that you can adjust your strategy as needed.
⭐ STALKING SPREADSHEET: (can you tell Excel was my passion before LinkedIn?) to easily engage with key people you identify so that they will notice and remember you.
⭐ EASY ACTION LIST: my 7 favourite actions to organically grow your network. After all, an audience comes in handy when getting noticed, mentioned & remembered.
Get noticed, mentioned & remembered by those clients that YOU love to work with by strategically showing up.
This is undoubtedly for you when you…
- are clear on the service(s) you offer and who your ideal client is, but feel a tad (or tremendously) daunted by being active on LinkedIn.
- get excited talking about your work in a 1-on-1 situation, but feel apprehensive about doing so though posting online.
- realise it takes 20-30 minutes a day and are happy to make this an integral part of your working day.
- want a blueprint as a starting point to create a routine that works for YOUR personality, available time and business.
Any of these make you feel I am reading your mind? Then it is time for you to get getting noticed, mentioned & remembered!
This is not the right thing if you…
- love cold calling, prospecting and all that other scary shit I know little about.
- are still in the process of setting up your business and have no clearly defined services.
- expect results without putting in the effort. What you are about to learn works, as long as you work.
- feel uncomfortable when I say things like “scary shit” and “oh crap”.
- want to learn all about using LinkedIn Sales Navigator.
- are reluctant to use (new) platforms such as Slack and Voxer to enhance your learning experience.
IT IS DOABLE AND ENJOYABLE. IT REALLY IS!
I know you think it is all easy for me. I understand. Truth is, I stuffed up for years. Now that I have it figured it YOU can get a head-start and go in with a plan.
What if you did this, and you started getting invitations from people who love your post?
Or a connection tags you when someone posts related to your expertise?
Would you enjoy that?
A connection who liked my style introduced me by a local government department. Next a team that works closely together with them hired me. Then the director of the department wanted me to train the other 80 people in his department. Next his wife hired me to train the employees at her work.
Just showing my authentic self on LinkedIn provided 6 months steady income without doing any acquisition.
Or that time I got an email from Ghana (I am in Amsterdam). A company whose business model totally aligns with my values wanted to hire me. How did they find me? They asked a friend if they happened to know a LinkedIn trainer who is fun!
Are you ready to get noticed, mentioned and remembered on LinkedIn? Then I am ready to be there for you all the way. We work in a small group, 3-5 people, so that you will get personal feedback on every single thing you do!
So yes, it is doable and enjoyable. And I can’t wait to be your co-pilot until you are confident and ready to fly solo!
I stumbled across Petra several months ago. Her sassy no-nonsense approach immediately made me sit up and take notice. Her program “Get Noticed, Mentioned & Remembered” really appealed. Within a few short weeks, not only had Petra opened my eyes to the benefits of a structured strategy; she also introduced me to a delightful group of fellow students from across the globe, who themselves have taught me plenty about their own unique skills. ~STEPHEN~
Never feel daunted by LinkedIn again.
Established your new routine and have a personalised strategy to fall back on.
Grab a cup of tea and start to get noticed, mentioned & remembered for your expertise.
IT’S TIME TO LEVEL UP.
Registration is now open for October 2021 program. LAST ROUND THIS YEAR. Your small group meets on WEDNESDAY for 75 minutes (1 hour, 15 min). The first meeting is Wednesday, Sept 29, then all four Wednesdays in October (6, 13, 20, 27). For best results, your INDIVIDUAL session takes place before the start of the group sessions, or at least before the 2nd group session.
Timeslots are available to meet each time zone, which includes YOUR time zone. TL;DR; Show up on LinkedIn – as you are – talk about what you love talking about most, have fun AND attract dream clients whilst you’re at it. Proven system, adapted to YOUR style.
Last round in 2021. Doors close in:
IN CASE YOU WONDER…
I'm not much of a writer, will this work for me?
In the first individual session, we will identify what type of content will work for you and how to create or curate this. This is to make sure ANYONE can do this.
I only have a small network, is that a problem?
As long as your network is RELEVANT, size doesn’t matter that much. We will spend some time on growing your network with the right people though.
Voxer, Slack, I've never heard of these, can I still join?
Absolutely! As long as you have some experience with online tools (maybe WhatsApp or Facebook). Just let me know before our individual session and I will help you set them up.
What level of individual support will I get?
You start with an individual session with me where we develop the strategy that works for you. In each group session, you will get personal feedback from me on your recent LinkedIn activity. In the Slack channel, you can spar with the others from your group and I’ll put in my 2 cents. Using Voxer (VIP participants) you can message me 24/7 the whole 6 weeks (I’ll reply within 24 hours on working days).
How much time do I need to set aside?
The weekly training sessions are 75 minutes. To truly create new habits by the end of the program I would set aside 2-3 hours a week. This does not have to be one sitting. After the training allow about 20-30 minutes a day to stay active on LinkedIn.
Why do you charge €597 / USD $699?
The program is €597 / USD $699, this offers you:
- a 1-on-1 strategy session with me (cost for stand-alone booking €297 / $347)
- 5 small group training sessions (total value €697 / $817)
- a Slack workspace available to spar with other participants 24/7 (value €495 / $580)
- Video recaps of training sessions, templates, and other resources (value €297 / $347)
Total value €1786, you pay €597 😉
USD $2091, you pay $699 (approx. depending on exchange rate)
(come to think of it, why DO I charge that? Whaddaya reckon it should be €997, €1497?)
Do you offer a payment plan?
I totally understand at times it is hard, or not possible, to invest in your business. Generally I don’t offer payment plans for services under €1000. But since you asked… you can pay €797 at once or make 2 monthly payments of €450
I hear you have a strong attachment to tea, can I drink coffee during training?
Although I despise coffee with a passion 😄, I strongly believe in respecting people’s personal preferences.
As a communication & presentation skills specialist, I like training to be well-structured, -communicated and -delivered. Petra’s course was excellent on all counts.
I liked the blended approach of a one-to-one strategy session with Petra in week one, followed by small group sessions for the remaining weeks.
Petra shared her expertise with us in short training sessions, but for me, the real value was in the review of each person’s LinkedIn activity.
Petra demonstrated how we could show our expertise by commenting strategically on posts. The suggestions were clearly explained and delivered in Petra’s unique humorous style 😊
The "Get Noticed on LinkedIn" program helped me get more focused about how I spend my time on LinkedIn. I am now more strategic in my approach and am confident that if I continue to implement the tips from the programme, I will continue to get even better traction on LinkedIn.
I had all these ideas in my head. But after talking them through with Petra, I gained clarity. Hearing her repeat back to me what she had understood and then seeing and reading her strategy notes in many colors brought it all together for me.
I loved being part of the Slack community. The lessons from the weekly session, presentation, video and worksheets were reinforced in the group. Watching others implement also gave me ideas for how I could do the same thing.
I now see the bigger picture and the supporting pillars for my focus area. I now have a better idea of how to structure and plan content along with theme areas. And I'm now more intentional in what I do on LinkedIn.
Petra taught me how to improve my commenting, what kind of people to follow, about hashtags and so much more.
She included documents that I will refer to again and again.
I now have a LinkedIn strategy and am excited to use LinkedIn to increase my copyediting and critique business. Thanks, Petra!
It is very important to me that I add value through my contributions and am true to myself. I selected this course as “adding value / being authentic” is the focus of the training.
Petra makes it clear what to do, both with comments and also with content. Whilst I knew most of what was being shared, I joined the programme to refine my knowledge and embed new habits.
It was lovely to be part of a team, having engaging discussions each week. There is a community slack channel for sharing / asking questions, and Petra is available offline as well.
So far the outcomes have been positive and more people than previously have reached out to me to connect as a result of my commenting. I have also started a series of posts, with my own hashtag.
I’ve always enjoyed LinkedIn and been pretty active – posting regular articles and engaging with others. But – my activity was always haphazard. No structure – precious little strategy (a bit like my life generally). Most of my business comes through networking, which, though fun, and relatively low cost, is time-consuming.
So – why not make more of LinkedIn? Why not seek help in developing a structured, strategic approach, that optimises the opportunities afforded by the platform that keeps on giving?
I stumbled across Petra several months ago. Her sassy non-nonsense approach immediately made me sit up and take notice. Her program “Get Noticed, Mentioned & Remembered” really appealed.
Within a few short weeks, Petra opened my eyes to the benefits of a structured strategy and introduced me to a delightful group of fellow students from across the globe, who themselves have taught me plenty about their own unique skills.
To summarise – thanks to Petra’s program, I’ve achieved far more than I’d anticipated –
– I’ve gained an in-depth understanding of the importance of a strategic approach to LinkedIn
– I’ve learned how to manage Content, Engagement, Hashtags and Connections
– I’ve had fun, learned from and made friends with the other members of the group
To anyone keen to maximise the huge benefits of LinkedIn, Petra’s program is the answer. 10 out of 10 for content and value.
Thank you Petra!
PS: What a shame we didn’t cover ‘How to compose clear, concise and compelling LinkedIn recommendations’ 😉
I wanted (want) to convert LinkedIn commenters and connections to clients, or at least real prospects who want to hear about how I may be able to help them with my leadership and management development coaching.
Working with Petra I got clarification of the various ways that I can become more visible and attractive to my potential audience.
I am now getting a more consistent and higher number of profile views, and I am more consistently following up with a "thanks for stopping by. . ." response.
This has led to several hopeful linkups that I am nurturing.
In the “Get Noticed, Mentioned & Remembered” program I learned so many things (how best to comment, how to create meaningful posts, the benefits of hashtags) that I am now implementing to strengthen my brand and increase my client base.
Linked In is no longer taking up so much of my time and I’ve gotten much better at improving my brand, finding the right people, engaging with insight and building relationships.
Petra made this learning fun and provided me with excellent feedback as I progressed through each section of the program. I would highly recommend “Get Noticed, Mentioned & Remembered” to anyone who wants to improve their LinkedIn results.
Petra's classes are full of actionable tips, strategies, and feedback delivered in a way that feels like both a kick in the pants and an affectionate hug.
Equally important, the sessions are engaging and fun, which enhances the learning process.
And, she knows the BEST people. Every person I have met in Petra's class or tea is absolutely delightful, smart, and generous.
Petra encourages and facilitates collaboration so that you don't just learn from her, you also learn from each other. I miss our Friday mornings!
As a Global Marketing Executive, I am used to building marketing organizations that drive growth. Yet to consistently build my personal brand, I was missing some discipline and methodology to start producing and sharing relevant content on a daily.
It was great to work with Petra to refine my personal brand, develop it with relevant posts/updates/articles... and stick to it!
The way the "Get Noticed on LinkedIn" progam builds up worked really well. Start simple by engaging in conversations EVERY DAY till you find your tone of voice and area of expertise, then start producing posts/updates/articles.
By doing it every day and reporting progress the following week I kept on track and kept finetuning my actions.
This resulted in me (1) being found in many more searches, and (2) receiving invites from peers (i.e. useful contacts) on a daily basis.
Wow, what a great course! In 6 weeks I went from not really getting the point of the platform to understanding the power of being active on Linkedin.
The 180-degree shift is quite amazing, in just 30 mins a day I now have connections that align with me, and what I am doing now.
Petra is such a wonderful teacher, her way of teaching is direct, humourous, and truthful. She spares no punches… but have no fear they are delivered gently with a feather glove
The course starts with a private session which is all about getting clear with yourself, your mission and direction of focus.
Working with the group through the following 5 weeks is a great support, adding different perspectives, a well of inspiration and extra accountability.
I highly recommend this course it’s a worthwhile investment to make in yourself, and you see results immediately.
Petra asked us: what could you have done differently to add value and show your expertise?
I have enjoyed her professionalism in everything that she does, from the weekly Zoom sessions to the use of Slack and Voxer for supporting us during the week.
In terms of results, I have gotten great value from the initial individual Strategy Session, which allowed me to refine my strategy.
Then, she taught me how to do Networking on Linkedin strategically but also always being generous and sharing value in all that I write: comments, posts and articles.
As a result, I have increased my pipeline of potential customers for my services connecting with people that are totally on my “sweet spot” for what I want to deliver, that is helping organizations to create sustainability leadership.
I have also been noticed by people in the field that I want to work in, and these people have commented my posts, accepted my requests to connect and sometimes reached out to me to connect. What a great result in only 6 weeks!
I didn’t need help to write my profile or change my banner… I needed a kick up the butt to actually post stuff and that is exactly what I got.
And then Petra gave me the extra ‘and when am I going to do it?’ I can always make excuses that I’m too busy, so what I needed was some structure and encouragement to make a start, get over the ‘fear’ of posting my own words (I spend far too much time changing other people’s words!) and get more visible.
I had never used Slack before but once I got used to it I really liked it. I found it was helpful to have a private group for the session I was in because these are the people you feel like you know. But I also liked having a connection with people in the other sessions… especially when there is a mixture of chatty and quiet people.
I certainly got the encouragement I needed and now have a clearer focus on how to continue to be visible, professional and approachable. And I discovered that it’s not so scary to click the post button!
I recently participated in Petra’s Stop Wasting Time on LinkedIn course and loved it. The course started with an individual strategy session with Petra in which she really got to the nitty-gritty of what it was I wanted to get out of LinkedIn – so no generic ‘what do you do on LinkedIn' type questions, but really in-depth questions about who I follow, why and to what end. And there was no getting away with vague answers such as ‘oh, I want to expand my network’, Petra pushed me to really think about the why and what for.
The remaining sessions were in a small group but still with individual feedback every week – amazing how well Petra was able to refer back to each participant’s individual needs. It kept us all focused and on our toes! With Petra’s guidance, my activity on LinkedIn has changed dramatically: fewer ‘likes’ and more comments that say something about me and the service I offer. My LinkedIn stats show that this is really making a difference to my visibility and engagement levels.
I was particularly pleased with how well Petra kept the course and us participants in line – not an easy thing when we’re all online. The lessons always started and finished on time, no-one was allowed to dominate the discussion and she didn’t allow the conversation to drift off on a tangent.
If you really want to get serious on LinkedIn, I would highly recommend Petra; whichever of her courses you choose to follow will be money well spent!
Of course, there’s the big plan but there are also small steps to implement that allow you to stand out, small things which when you learn about them, seem so simple and sometimes even obvious and yet weren’t being done.
Much of the theory can be applied to other platforms, notably Facebook groups.
I became aware of all the missed opportunities around me. Petra teaches in a fun way and our Slack channel was lively and supportive.
I was not disappointed. Petra delivered everything and more. She didn’t only help me get noticed, mentioned and remembered, she also handed me an approach that makes networking on this platform easy and enjoyable instead of a task to be dreaded.
When you want to learn how to get the most out of LinkedIn, I highly recommend this “cranky old fuddy-duddy” who really does know “shitloads about LinkedIn”!
I joined the “Get Noticed on LinkedIn” group program as I was feeling blocked to post. The small group provided a safe space to get out of my comfort zone. I love it now! It feels like giving freedom to my vision…
The structured approach and encouragement by you and the group to just do it really worked (and the fact that you kept haunting me 😄 ).
I appreciate your honest and direct feedback throughout the weeks, which gave me the confidence to continue. I now get likes and comments, mostly from women – My target audience!
Below some quotes from other people who worked with me.
If you haven’t optimised your profile, or haven’t really looked at it for ages, or are unsure how well it works you MUST speak to Petra!