When did you last check your LinkedIn settings and privacy?

When did you last check your LinkedIn settings and privacy?

Its all about me! Actually, that is YOU! LinkedIn Settings and Privacy are found by clicking the drop-down arrow next to “Me” underneath the tiny picture of your gorgeous self (in the menu bar). There are three main categories with twelve subcategories: 48 SETTINGS TO DEAL WITH! Not going to bore you with all of them, but there are some you really have to look at! Advertising Preferences, Representing your Organisation, and Profile Viewing Options for example.




As we know, LinkedIn continually develops, meaning features come and go. This isn’t always noticeable in everyday use. It doesn’t hurt to add a repeat reminder to your calendar, to check your LinkedIn Settings & Privacy quarterly. The three main categories are Account, Privacy and Communications. They each have subcategories which each have multiple items. Dizzy yet? Not to worry, it is all very organised and easy to review. I’ll explain some below the screenshot. Not all, not even half, as I pride myself on short blogs that just take minutes to read.




Representing your organization, this is a tricky one. In the olden days, if the company you work for advertised on LinkedIn, your profile picture and name could be displayed with it. To be honest, I have not been able to find if this is still the case. You do show up in “company insights” to users with a Premium Business, Sales Navigator or (some) Recruiter accounts. That can look like this:


Other insights are: Total Employee count, New Hires (with profile pic, name, clickable link to profile), notable company alumni (with profile pic, name, clickable link to profile). Up to you to weigh up professional visibility against privacy.

Advertising preferences: I’ve always put this on ‘no’, but once again it comes down to personal preference. You will get to see advertisements regardless. Unless you install the “Adbock Plus” extension in your browser (highly recommended, no affiliate). If you leave this setting on yes, you’ll see targeted ads based on your interest. If you set it to no, you’ll get random advertising.

Profile viewing options: This is where you decide to openly smile at someone or secretly check them out.Occasionally there are good reasons to stay under the radar. If you are a therapist and checking out LinkedIn profiles of your clients, they might feel creeped out. Not sure why, as it is only your PROFESSIONAL life displayed. If you are open to a new position or new clients, be open! Let people know they sparked your interest enough to check out their profile!




How many emails a day to you delete without opening? I suggest if you are on LinkedIn daily, you can turn off all e-mail notifications. You will see the little notification bell on LinkedIn anyway. Just if you are a member of groups you don’t visit daily, set the email notification for those groups on a weekly digest, to quickly scan what is happening.

Download your data: this is a pretty nifty feature. I know you would never download your connections to then add them to your newsletter or otherwise spam them. It is handy to have your network in Excel though, a lot easier to analyse your network by: First Name, Last Name, Email Address, Company, Position, or Connected On date. More ore fun (for the ego) it is to download your recommendations! In the olden days, you could only download your full data archive, now you can pick and choose, go have a look!


>>> Please go to Settings and Privacy and walk through each option. If you have ANY questions, pop them in the comments below!”<<<


8 Hidden gems on your LinkedIn Profile: explore contact!

8 Hidden gems on your LinkedIn Profile: explore contact!

How up to date and complete is the contact section on your LinkedIn profile? When I took a screenshot for this post I found out – shock horror – that the 3 links to my website, the information with address, and Skype were all missing. Yikes. Especially since I did something clever with 2 out of those 3 entries.




  1. Profile URL (make it clean and lean)
  2. Websites (add description)
  3. Phone (more on that later)
  4. Address (here I got real clever)
  5. Email (more on that later)
  6. Twitter (remember twitter?)
  7. IM (I put my Skype name here)
  8. Birthday (if you like congrats)




LinkedIn Profile URL
By default, LinkedIn adds some gibberish after your name. Not a pretty sight. Please clean it up by just typing in your name.

You can add THREE websites to your profile. They can all link to the same website! Link to the home page, the services page and the contact page for example. Make sure to go for “other” instead of “personal” or “company” the other field allows you type a short description that appears after the URL (in brackets).

If you are happy to be contacted to by phone, do add the number. Now remember: these gems are HIDDEN. The contact bit sits in the right sidebar AND people need to click “show more” double whammy hidden. Add the phone number (with a call to action) to your summary as well.

Sure, you can add your business address. But it is a free text field, so you can just type any message you like here! Whoppaaa… get creative and clever people.

Same story as the phone number. Nuf said.

If you are on Twitter, add it here. It becomes a clickable link on your profile AND it is visible ABOVE the contact section as well, without having to click on “show more”

Here you can add ONE messenger service. Options are: AIM, Skype, Yahoo!Messenger (do people use that?), ICQ (whoohoo its back! Born in 1996, 7 years before LinkedIn, WordPress or Skype), Google Hangouts, QQ, WeChat (cannot be serious about Chinese market if you are not on WeChat).

This is so cool! You connections send you messages. True, often just the default LinkedIn one, but hey, they DO put in the effort to click that. Or (makes me feel real special) people use the LinkedIn trigger and then replace the default message with a personal birthday wish!

>>> Tell me (in the comments) are you using all 8? Why/why not? <<<



5 Clever ways to use media on LinkedIn

5 Clever ways to use media on LinkedIn

Media on LinkedIn can stuff your reputation. If done without thought. Yup, gotta put thought into it. The banner on your LinkedIn profile strengthens or weakens your message. I explained this in “3 Things you need to know about your profile banner.” This goes for any media you add to your profile. Make sure it sends one clear message with the words on your profile.


Below 5 ways to use media on LinkedIn that are pretty clever. First, let me tell you what types of media you can add to your profile.

  • Video: if you are lucky, you can now record native video on LinkedIn (I haven’t got it yet (July 2017). You can also embed from 50+ providers such as YouTube, Vimeo or Hulu.
  • Images: I love creating images with Canva and with Paint (scribbling on screenshots). You can upload an image from your computer or embed an image from sites such as Instragram, Dribble or Dinosaur Comics. Yeah right!
  • Rich Media: I always struggle with this. What does the rich stand for? Also makes me wonder if we can display poor media on LinkedIn. LinkedIn gives Slideshare (which they happen to own 🙂 ), Prezi and Storify as examples.

You can also add ‘Audio’, ‘Products’ and ‘Other’ to your profile. Explore all 50+ options here, pretty much anything you can embed with embedly by the looks of it. (I got this from this page on LinkedIn Help).


  1. Counter attack prejudice.
  2. Showcase written publications.
  3. Conduct a mini lecture.
  4. Record a live video.
  5. Make a point.

1. An Armenian guy (3rd generation in The Netherlands) asked me: “When your last name is 5 syllables and your hair is pitch black, any idea what that does for your profile views?” Unfortunately, I understood his point. To counter attack he recorded a 1 minute video introducing himself. The main aim of the video was: prove he spoke flawless, accent-less Dutch.

2. If you’ve been published in a magazine, journal or newspaper there is not always a digital version to link to. You can take a picture of the publication and add this to your profile. Does miracles for establishing your authority. I published several articles in a Dutch Publication called “Marketing Rendement”. The generation that values paper publications is a dying breed, but we have not gone extinct just yet!

3. After you add media to LinkedIn, 2 items display without scrolling. I wrote 3, went to grab a screenshot and LinkedIn had changed it to 2! You can create three images that explain a topic to your audience or give step by step instructions. If you want to go over 2 images, write a table of contents on the first image, so people will know to scroll. Pay attention with uploading. The most recent upload displays first.


4. Social platforms always favour their own content. It won’t surprise me if LinkedIn will favour ‘native video’ over embedded video. What I like about live video (I use it on Facebook) is that people do not expect high tech quality. I do download the video afterwards, add captions, upload it to my YouTube channel and share it again. 85% of Facebook video is watched without sound. I have no doubt things on LinkedIn will go in the same direction.

5. Why would people read the articles you publish on LinkedIn? If you have a good title, that might entice people to click through. When people scroll quickly through their news feed an image stands out more than a text message. Always create a banner image for you LinkedIn articles that includes wording with the main point of your article.

>>> One of these days I shall follow up on my brilliant thought under point 3. How do you use media on LinkedIn? <<<

Check if your LinkedIn Profile sends a clear message.

Check if your LinkedIn Profile sends a clear message.

People view your LinkedIn profile for your knowledge, experience and skills. You need to make sure though they actually stay on your profile long enough to read. You do this by (A) hitting the nail on the head with your first impression and (B) write in a tone that grabs them.


I can’t stress this enough in training and in blog posts. Don’t tell me what you are good at, show me! Let your experience and achievements do the talking. From your job title, I can guess most of your responsibilities, no need to write them down. Add your responsibilities as skills so people can endorse you. This validates your professionalism and they function as keywords.


You have no control over who visits (and reads) your profile. Your readers are as diverse as they come, so there is no pleasing them all. How about pleasing the ones you like? The people you dream of working with as your next client/partner/employer? That is SO MUCH EASIER than it seems! Stay close to yourself. Don’t pretend. Don’t use formal language if that is not you. The closer you stay to the true you the more your profile resonates with the people you’d LOVE to work with. Easy as that!


It is all very well to write a great LinkedIn Profile, but what if people don’t bother reading it? How do you keep them from visiting one of the other 500+ million members? You will need to make a killer first impression. As superficial as it sounds, your mugshot is the first go/no-go decision your reader makes.
Next up is your headline. It needs to state WHAT you do and WHO you it for. This tells your reader if it is worth their time to continue reading. If you kept them intrigued so far it is time to add a summary. This is where you introduce yourself. What makes you tick, your personality, what makes you stand out from the next person?


I happened to write a workbook that guides you through all the steps and thinking involved. You still need to do the work, but I’ll be there (almost) to hold your hand. Grab your copy of the free LinkedIn Profile Workbook here or by clicking the button top right of this page.

>>>What is the first thing you’ll fix up on your profile after reading this post? Let me know in the comments below<<<


Write your brilliant LinkedIn Profile Headline

Write your brilliant LinkedIn Profile Headline

Your LinkedIn Profile Headline is the most visible part of LinkedIn. I’ve already bored my followers out of their mind, explaining how the FULL headline is visible in Google search results. We all know it is one of the first things people notice on your profile.


  • LinkedIn Profile Picture
  • Your name
  • LinkedIn Profile Headline


See an update or comment by a person you don’t know? Hover over their name or picture and LinkedIn will give you a tonne of information. Is this a 1st or further removed connection? How many connections do you have in common? The option to directly message them and … the FULL LinkedIn Profile Headline of that person.



A funny thing happened recently: when you edit your headline on mobile you can go past the 120 characters! There appears to be a difference in devices:

  • Desktop gives you 120 characters.
  • Android gives you just a few more.
  • Apple allows you to really extend your headline.


Have a look at these two slides. The first one gives you tips about writing your LinkedIn Profile Headline. The second slide gives you some examples. You can opt to write a proper sentence, to use keywords or a combination of both (that is what I have). There is no right or wrong in that respect, chose what best suits you.

headline-linkedin-profile-petra-fisher-linkedin-trainer-consultant-coach-expert-01       headline-linkedin-profile-petra-fisher-linkedin-trainer-consultant-coach-expert-02

>>>Please copy/paste your headline in the comments with a link to your profile, someone might just need you!<<<

5 Things you can do RIGHT NOW to improve your LinkedIn Profile Picture

5 Things you can do RIGHT NOW to improve your LinkedIn Profile Picture

Every professional photographer is going to kill me. Two out of these 5 tips they will argue vehemently against. Never mind, you want to look your best, professional self on LinkedIn right? Then these three tips are worth checking out.



You want to have an open and welcoming posture towards your visitors. Your LinkedIn Profile Pictures sits smack, bang in the middle of your profile. On the homepage, where you share all your clever insights, you appear to the left of the writing. You want to make sure your shoulders are facing straight forward or turned in to the writing. If you face the wrong way: mirror your picture in any old picture viewing software, and upload that version to LinkedIn.


You haven’t got your partner, dog or half empty bottle of booze in your pic right? I think you still want to crop a bit more. The ideal LinkedIn Profile Picture focuses on head and shoulders. It is so tiny, you want your face to be fairly big. Ideally, you crop a teeny, weeny little bit of the top of your hair (if you have any on top of your head). That way you are very ‘present’ instead of framed like on your grandma’s sideboard.


LinkedIn offers filters! Don’t get all excited, you won’t get a rainbow mat rolling out for your mouth like the kids do on SnapChat. The filters can be just what your picture needs if the colour or light is less than brilliant. Which brings me to tip 4. If the filters don’t cut it for you, there is the option to manually adjust brightness, contrast and saturation. Never mind the last option here. We are on LinkedIn, not Instagram.



Visibility. I kid you not, some people hide their profile pic. LinkedIn is your professional network. You don’t have anything to hide. There is no point to hide your picture from those not yet connected to you. How am I going to make sure you are the person I met last night? LinkedIn themselves state that profiles with a visible picture get 7 times more attention.

>>> Tell me, are you totally happy with your pic or did you implement one of the tips above? <<<