Your LinkedIn Profile is viewed for your knowledge, experience and skills so branding your profile with your talents is really important. Your profile is puts you in the limelight, not just through LinkedIn search results, your LinkedIn Profile is also made available to Google for indexing.
In order to get the best results out of this, make sure the settings for you ‘public profile’ are set to showcase as much as possible. Whilst your there … fix up the URL to your public profile as well. It looks a lot more professional and now you can add it to your email signature without hiding under a rock in shame.
Best LinkedIn Profile Tip: SHOW me, don’t tell me
I can’t stress this enough in training and in blog posts. Don’t tell me what you are good at, show me! Let your experience and achievements do the talking. Really, from your job title I can guess most of your responsibilities, no need to write them down. If you were any good it, add those responsibilities as skills so people can endorse you and they help you being found as they function as keywords.
Be as true to yourself as you can whilst staying professional
You have no control over who visits (and reads) your profile. Your readers are as diverse as they come, so there is no pleasing them all. How about just pleasing the ones you really like? The people you dream of working with as your next client/partner/employer? That is just SO MUCH EASIER than it seems! Stay close to yourself. Don’t pretend. Don’t use formal language if that is not you. The closer you stay to the true you the more your profile resonates with the people you’d REALLY like to work with. Easy as that!
How to not lose your LinkedIn Profile visitor?
It is all very well to write a great LinkedIn Profile, but what if people don’t bother reading it? How do you keep them from visiting one of the other 396 million members? You will need to make a killer first impression. As superficial as it sounds, your profile picture is the first go/no-go decision your reader makes. Next up is your headline. If that doesn’t make it clear WHAT you do and WHO you it for, your reader has no idea if it is worth their time to continue reading. If you kept them intrigues so far it is time to add a summary. This is where you really introduce yourself, what makes you tick, your personality, what makes you stand out from the next person?
Easier said than done?
I just so happened to write a workbook that guides you through all the steps and thinking involved. You still need to do the work, but I’ll be there (almost) to hold your hand. Just grab your copy of the free LinkedIn Profile Workbook by clicking the image below.
If you do prefer to work together, just let me know. In a 4-hour Skype session we’ll get the job done. It is hard work, no denying that, but the results are worth it. At least, if you believe the people that worked with me so far. Find out more about the LinkedIn Profile Reboot Program here.
>>>What is the first thing you’ll fix up on your profile after reading this post? Let me know in the comments below<<<
It’s been a while, well over a year actually, since you and I talked about LinkedIn Endorsements. I do need to talk about LinkedIn endorsements though. They are here and they are here to stay. Well, as sure as we can be with any feature of LinkedIn to stay. 🙂
What you ought to know already about LinkedIn Endorsements
Last year I shared some useful information. Love ’em or hate ’em, they are part of your LinkedIn reality. Might as well make the most of this feature. I hear people complain that endorsements have no value as people can click quite willy-nilly on your skills. True. You don’t have to accept that though! Find out in just 30 sec how to get only genuine LinkedIn endorsements. Having said that … once people start endorsing your skills, LinkedIn automatically puts the skill that is endorsed most on the top. No need to put up with that! This is YOUR profile so take back control over your ‘bingo card’. UPDATE MAY 2017: Bingo card is gone, read this instead. (Still useful info below).
Why do you need LinkedIn Endorsements on your profile?
Well, they make quite a nice colourful addition don’t you think? Your LinkedIn profile is all about telling people what YOU want them to know. Endorsements validate your words cos others agree that you are good at the skills you claim you’ve mastered. I actually dragged my skills section to the top for that reason. Visitors read my summary first, where I talk (a lot) about myself and straight after they see my words validated by my network. Pretty cool if you ask me.
Another reason you need endorsements is to help people find you. What if someone needs a copywriter, you happen to be a copywriter, but they don’t know you? They’ll most likely search in Google and maybe even on LinkedIn. Keywords help you appear in those search results. What better place to add them then in the only spot where you don’t have to craft beautiful sentences around them?
Something else I need to tell you…
Technically this is not about LinkedIn endorsements (and neither was my last point). It is about skills, but with skills come endorsements, so time to embrace them. Have you ever clicked ON a skill on someone’s profile? Takes you to a wonderful place. A place where you find articles on that topic, groups about the topic, jobs related to the topic and … professionals on that topic! So if someone clicked on ‘copywriting’ surely you want to be shown!
Best way to get honest LinkedIn Endorsements
Just ask! Ask people that you trust and value, so you know they won’t click just to be nice. It goes like this: “Hi Jill, I finally applied some TLC to my LinkedIn profile and even gave my skills section a bit of a shake up. Would love if you could visit my profile, scroll down to my skills and endorse any you truly believe I’m any good at. If there is anything I can do for you … don’t be shy and reach out.” See, easy peace, just ask.
Final thought … do not, I repeat DO NOT send one message through LinkedIn to multiple recipients. First of all, how genuine is that? Can’t be bothered to repeatedly copy/paste your message and address it properly? Even more worrisome … this now creates a group-chat that is like the Hotel California… you can check out anytime, but you can never leave. Please don’t do this to people you value (or to anyone really).
>>> Well, these are my thoughts on LinkedIn Endorsements. What are yours? Leave me a comment below!<<<
I always ask during a LinkedIn Profile Reboot session: “What is the most fun you ever had at work?” The question serves multiple purposes. First of all, remembering a fun time, puts people in a good mood: that makes it quite nice for me to work with them. Asking this question also really helps speed up the process of revamping your LinkedIn profile.
Struggling to get started telling your story?
Start with the easy bits! Practice on education if you haven’t already. Then think back to a job or project you really enjoyed. What did you enjoy so much? Was it the actual work or the work environment? Start writing about the skills you developed and results you produced. By starting with a job you really enjoyed, this should not be so difficult.
Write towards the professional you are now.
Think about your ideal job/client/project. What is the person that needs to hire you looking for? Have you got what it takes? Identify the skills and knowledge needed. No prove to me you’ve got what it takes. With each entry in the experience section of your profile describe what you did and how this developed your skills.
Don’t stop and think: “I’ll do it later,” get unstuck! Go back to my question. What is the most fun you ever had at work. I bet you were doing something you were good at. What was it that you were good at? Are you still good at it? Is it still useful for where you are going? Then take that as your main point to elaborate on.
>>>Post the description on your LinkedIn profile you are really happy with in the comments to inspire other readers (feel free to add link to your profile)<<<
Need some help? I am happy to get you started so you nail that first impression every single time. We can work in Amsterdam or via Skype. Find out all about it here.