LinkedIn Skills and Endorsements 2018

LinkedIn Skills and Endorsements 2018

Skills and endorsement must be the topic I wrote about most often. Back in 2014, to let you know how to receive genuine LinkedIn Endorsements. Back then people still received suggestions that could be a bit off the mark. A year later you were able to read all about the importance of LinkedIn Skills and Endorsements.  Last year (May 2017) LinkedIn gave the Skills and Endorsement section a new look. It actually added more backbone to the endorsements, as they first showed us endorsements by peers with the same skill and endorsements by people you (the viewer) have in common. This was also the time LinkedIn started showing just 3 skills instead of a bingo card full.

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EVERYTHING (NEARLY) LOOKS DIFFERENT

Early 2018 we saw a massive change to the LinkedIn Profile roll out. Most noticeably your pretty face now lives on the left when viewed from desktop and is still centred when viewed on mobile. Lots of fun creating a banner that works on both devices. You can find out about the other changes in this article.

LINKEDIN SKILLS AND ENDORSEMENTS CHANGES

LinkedIn now orders your skills in categories. There are 5 categories and you have no say in what skill goes where or the order of the categories. Here they are listed in the order they display on your profile You need to click “show more” to see them, otherwise you will just see the top three skills.

  • Industry Knowledge
  • Tools and Technologies
  • Interpersonal Skills
  • Languages
  • Other Skills

YOU DO HAVE SOME CONTROL

skills-endorsements-linkedin-petra-fisher-trainer-coach-consultant-linkedin-expert-02LinkedIn shows 3 skills and endorsements to your profile visitors. This always used to be the 3 with most endorsements. Presumably, this is still the case. What I KNOW is still the case, you can control this. They each have a blue pin in front of them. Any skill you do not want to be featured, click the blue pin to deselect. Now click the pin in front of a skill you do want to show off.

All other skills are sorted into the above categories. You have no control over that. In my case that means all LinkedIn related skills live in the bottom bucket “Other skills”. Had I left Facebook and Twitter on my profile, they would have been listed under “Tools and Technologies”. You CAN still reorder your skills, only this is now limited to within the category. Just grab the hamburger (three lines) to the right of a skill and click and drag.

ADDITIONAL FUNCTIONALITY ON MOBILE

When endorsing someone on your mobile device, like I did for my friend Jo Saunders, you get asked for a rating. LinkedIn explains that the recipients do not get to see this. What exactly they do with this rating we don’t know yet, but most likely it has to do with some algoritmethingemebob so sooner or later it will be important. See images below for an explanation.

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>>> Skills and Endorsements are not going anywhere. How do you feel about them? Please share your thoughts, feelings, questions in the comments. <<<

New LinkedIn Profile Look: 9 Changes

New LinkedIn Profile Look: 9 Changes

On the first day of spring, 21 March 2018, my friend Angus Grady told me something was up. The way he viewed LinkedIn Profiles had gone all topsy-turvy. Two weeks later I understood what he meant. By now this new LinkedIn Profile Look is visible to most people; time to have a closer look.

CRAZY THING ABOUT NEW LINKEDIN PROFILE LOOK

It is all about who’s LOOKING. So when you didn’t have it yet, all looked unchanged, yet when someone else looked at your profile, they might see the new LinkedIn Profile Look. The reason this matters most is your background image (LinkedIn Banner). It used to be obscured by your profile picture in the centre, but now it covers the left. To make matter worse: at time of writing, there is a discrepancy between mobile and desktop. The image is this post is a desktop view, on mobile your headshot still covers the centre of your banner.

9 CHANGES TO BE AWARE OFF

You’ve just read all about change #1, your pretty face has been shoved to the left. Below the list of 9 changes, you can read all about numbers 2 through 9.
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  1. Headshot moved, implications for banner image.
  2. Your headline moved to the left.
  3. The blue button has new meaning.
  4. More is more or less the same.
  5. Your current position is also easier to spot.
  6. You have the option to NOT show education on the top card.
  7. Contact info is no longer hidden.
  8. Slightly longer preview of your summary.
  9. Up to 5 media visible with summary; without clicking “Show more”.

YOUR HEADLINE MOVED TO THE LEFT.

Why does this matter? Depending on the length of your headline it might look funny. On desktop mine now has one word all by itself on a 3rd line. It used to be two lines and centered instead of left aligned. Not much you can do about it. It will look different on various devices people view on.

THE BLUE BUTTON HAS NEW MEANING.

When on your own profile, this now holds the options to add sections to your profile! I like how that now all lives in one easy to find spot. When visiting someone’s profile it still holds the option to message or connect (depending on your relationship).

MORE IS MORE OR LESS THE SAME.

On your own profile more lets you save your profile as PDF or share your profile. When visiting someone else’s profile more gives these options as well as options to recommend, ask to be recommended, disconnect, block or un-follow.

YOUR CURRENT POSITION IS EASIER TO SPOT.

In the old LinkedIn Profile Look your current job title, company, educational institute, location and number of connections were all more or less one long sentence directly under your headline. In the new LinkedIn Profile Look there is a neat, organised clear list of the most important parts of your profile.

YOU HAVE THE OPTION TO NOT SHOW EDUCATION ON THE TOP.

Generally, I advise listing all your experience and education. They show your professional development and by writing clever descriptions you can use keywords all through your profile. At the same time, I am all for personal choice and options, so YAY for the ability not to show education in the top section of your LinkedIn Profile.

CONTACT INFO NO LONGER HIDDEN.

This one I LOVE. It used to be hard to find. Now it is in clear view. Make sure you utilise this piece of LinkedIn Profile real estate to the max. Read all about the hidden gems of your contact details on LinkedIn right here. 

SLIGHTLY LONGER PREVIEW OF YOUR SUMMARY.

This is a great improvement! Your summary is where you present yourself to the reader who made it past your pretty picture and great headline. Beware that people checking you out via the mobile app will still see less than those using the desktop version. If you need some help structuring your summary, you might like to read this post. 

UP TO 5 MEDIA VISIBLE WITH SUMMARY.

YAY media with the summary is no longer hidden behind the “Show more” link. Not only is it directly visible with the new look LinkedIn Profile, there are also MORE media items visible without scrolling. I’m sure you’ve heard that thing about a picture vs 1000 words. You can also upload video, presentations, PDFs or links to websites. Mind you, not all displays pretty.

>>> Tell me in the comments: have you updated your banner? What other changes have you made?<<<

LinkedIn Notifications: Pesky Little Settings Change.

LinkedIn Notifications: Pesky Little Settings Change.

Love it when I get asked questions. Like the other day, when Business & Marketing Coach Stephanie Ward asked: “How come I no longer receive an email about LinkedIn Invitations? All my settings seem correct.” LinkedIn Notifications exists in two flavours. The ones with the little bell icon and the ones through email.

GREMLINS OR SETTINGS

My first instinct is to blame Gremlins, as I do for most stuff. Then I had a look at the settings and noticed the little “detail” drop-down thingy… please do click and check all the sub-settings.

 

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CONTINUOUS IMPROVEMENT

If that doesn’t fix it … gremlins, or more likely bugs. LinkedIn is doing LOTS OF STUFF behind the scenes to improve the platform. Unfortunately, this often plays havoc with existing functionality. But then again, good stuff comes to those who wait (and put up with the funny stuff along the way).

>>>Have a question for me? Pop it in the comments. You could be featured in my next blog! With a link to your profile. How is that for exposure?<<<

Take control of the LinkedIn Notifications you receive

Take control of the LinkedIn Notifications you receive

How would you like to take control of your LinkedIn Notifications? Decide what makes that little bell on the menu bar get all excited! I dunno about you, but I have turned off all sounds for notifications. It is bad enough to see the number next to the bell icon go up and up and up and up… Just as well it isn’t a balloon icon or I’d be afraid it might explode!

 

WHICH LINKEDIN NOTIFICATION BUGS YOU THE MOST?

  • InMail reminders (when you received one and didn’t answer yet).
  • Job recommendations
  • Your connection wants your input on  conversations
  • Responses to a post that mentions you
  • Skills endorsements
  • Birthdays
  • Job changes in your network
  • Responses to your group post

As you can see, not all LinkedIn Notifications are evil! Most are quite useful actually. If there are some that you find pointless, just switch them off. There are FIFTY-SIX (56) different types of notifications. Enough to drive any person insane. Just as well it is easy peasy to take control!

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HERE IS WHAT YOU DO

  1. Click the notifications icon on the menu-bar.
  2. Click “view settings” (I already clicked, hence the blank space at number 2 above).
  3. Click on the > for each category (one at the time) and switch off to your heart’s content.

 

>>> Tell me! What notifications are you switching off?<<<

 

When did you last check your LinkedIn settings and privacy?

When did you last check your LinkedIn settings and privacy?

Its all about me! Actually, that is YOU! LinkedIn Settings and Privacy are found by clicking the drop-down arrow next to “Me” underneath the tiny picture of your gorgeous self (in the menu bar). There are three main categories with twelve subcategories: 48 SETTINGS TO DEAL WITH! Not going to bore you with all of them, but there are some you really have to look at! Advertising Preferences, Representing your Organisation, and Profile Viewing Options for example.

 

ACCOUNT  –  PRIVACY  –  COMMUNICATIONS

 

As we know, LinkedIn continually develops, meaning features come and go. This isn’t always noticeable in everyday use. It doesn’t hurt to add a repeat reminder to your calendar, to check your LinkedIn Settings & Privacy quarterly. The three main categories are Account, Privacy and Communications. They each have subcategories which each have multiple items. Dizzy yet? Not to worry, it is all very organised and easy to review. I’ll explain some below the screenshot. Not all, not even half, as I pride myself on short blogs that just take minutes to read.

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LET’S LOOK AT SOME OF THOSE 48 SETTINGS…

 

Representing your organization, this is a tricky one. In the olden days, if the company you work for advertised on LinkedIn, your profile picture and name could be displayed with it. To be honest, I have not been able to find if this is still the case. You do show up in “company insights” to users with a Premium Business, Sales Navigator or (some) Recruiter accounts. That can look like this:

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Other insights are: Total Employee count, New Hires (with profile pic, name, clickable link to profile), notable company alumni (with profile pic, name, clickable link to profile). Up to you to weigh up professional visibility against privacy.

Advertising preferences: I’ve always put this on ‘no’, but once again it comes down to personal preference. You will get to see advertisements regardless. Unless you install the “Adbock Plus” extension in your browser (highly recommended, no affiliate). If you leave this setting on yes, you’ll see targeted ads based on your interest. If you set it to no, you’ll get random advertising.

Profile viewing options: This is where you decide to openly smile at someone or secretly check them out.Occasionally there are good reasons to stay under the radar. If you are a therapist and checking out LinkedIn profiles of your clients, they might feel creeped out. Not sure why, as it is only your PROFESSIONAL life displayed. If you are open to a new position or new clients, be open! Let people know they sparked your interest enough to check out their profile!

 

HAVE A GOOD LOOK AT THE COMMUNICATIONS TAB

 

How many emails a day to you delete without opening? I suggest if you are on LinkedIn daily, you can turn off all e-mail notifications. You will see the little notification bell on LinkedIn anyway. Just if you are a member of groups you don’t visit daily, set the email notification for those groups on a weekly digest, to quickly scan what is happening.

Download your data: this is a pretty nifty feature. I know you would never download your connections to then add them to your newsletter or otherwise spam them. It is handy to have your network in Excel though, a lot easier to analyse your network by: First Name, Last Name, Email Address, Company, Position, or Connected On date. More ore fun (for the ego) it is to download your recommendations! In the olden days, you could only download your full data archive, now you can pick and choose, go have a look!

 

>>> Please go to Settings and Privacy and walk through each option. If you have ANY questions, pop them in the comments below!”<<<