People view your LinkedIn profile for your knowledge, experience and skills. You need to make sure though they actually stay on your profile long enough to read. You do this by (A) hitting the nail on the head with your first impression and (B) write in a tone that grabs them.
LINKEDIN PROFILE TIP: SHOW ME (DON’T TELL ME)
I can’t stress this enough in training and in blog posts. Don’t tell me what you are good at, show me! Let your experience and achievements do the talking. From your job title, I can guess most of your responsibilities, no need to write them down. Add your responsibilities as skills so people can endorse you. This validates your professionalism and they function as keywords.
BE TRUE TO YOURSELF AND YOUR WORK ENVIRONMENT
You have no control over who visits (and reads) your profile. Your readers are as diverse as they come, so there is no pleasing them all. How about pleasing the ones you like? The people you dream of working with as your next client/partner/employer? That is SO MUCH EASIER than it seems! Stay close to yourself. Don’t pretend. Don’t use formal language if that is not you. The closer you stay to the true you the more your profile resonates with the people you’d LOVE to work with. Easy as that!
HOW NOT TO LOOSE YOUR PROFILE VISITOR
It is all very well to write a great LinkedIn Profile, but what if people don’t bother reading it? How do you keep them from visiting one of the other 500+ million members? You will need to make a killer first impression. As superficial as it sounds, your mugshot is the first go/no-go decision your reader makes.
Next up is your headline. It needs to state WHAT you do and WHO you it for. This tells your reader if it is worth their time to continue reading. If you kept them intrigued so far it is time to add a summary. This is where you introduce yourself. What makes you tick, your personality, what makes you stand out from the next person?
EASIER SAID THAN DONE?
I happened to write a workbook that guides you through all the steps and thinking involved. You still need to do the work, but I’ll be there (almost) to hold your hand. Grab your copy of the free LinkedIn Profile Workbook here or by clicking the button top right of this page.
>>>What is the first thing you’ll fix up on your profile after reading this post? Let me know in the comments below<<<
Your LinkedIn Profile Headline is the most visible part of LinkedIn. I’ve already bored my followers out of their mind, explaining how the FULL headline is visible in Google search results. We all know it is one of the first things people notice on your profile.
- LinkedIn Profile Picture
- Your name
- LinkedIn Profile Headline
THE MAGIC LINKEDIN HOVER
See an update or comment by a person you don’t know? Hover over their name or picture and LinkedIn will give you a tonne of information. Is this a 1st or further removed connection? How many connections do you have in common? The option to directly message them and … the FULL LinkedIn Profile Headline of that person.
EDIT YOUR LINKEDIN PROFILE HEADLINE
A funny thing happened recently: when you edit your headline on mobile you can go past the 120 characters! There appears to be a difference in devices:
- Desktop gives you 120 characters.
- Android gives you just a few more.
- Apple allows you to really extend your headline.
TWO TIPS FROM MY WORKSHOPS
Have a look at these two slides. The first one gives you tips about writing your LinkedIn Profile Headline. The second slide gives you some examples. You can opt to write a proper sentence, to use keywords or a combination of both (that is what I have). There is no right or wrong in that respect, chose what best suits you.
>>>Please copy/paste your headline in the comments with a link to your profile, someone might just need you!<<<
Every professional photographer is going to kill me. Two out of these 5 tips they will argue vehemently against. Never mind, you want to look your best, professional self on LinkedIn right? Then these three tips are worth checking out.
MIRROR YOUR LINKEDIN PROFILE PICTURE (1)
You want to have an open and welcoming posture towards your visitors. Your LinkedIn Profile Pictures sits smack, bang in the middle of your profile. On the homepage, where you share all your clever insights, you appear to the left of the writing. You want to make sure your shoulders are facing straight forward or turned in to the writing. If you face the wrong way: mirror your picture in any old picture viewing software, and upload that version to LinkedIn.
CROP YOUR LINKEDIN PROFILE PICTURE (2)
You haven’t got your partner, dog or half empty bottle of booze in your pic right? I think you still want to crop a bit more. The ideal LinkedIn Profile Picture focuses on head and shoulders. It is so tiny, you want your face to be fairly big. Ideally, you crop a teeny, weeny little bit of the top of your hair (if you have any on top of your head). That way you are very ‘present’ instead of framed like on your grandma’s sideboard.
FILTER OR ADJUST YOUR LINKEDIN PROFILE PICTURE (3 & 4)
LinkedIn offers filters! Don’t get all excited, you won’t get a rainbow mat rolling out for your mouth like the kids do on SnapChat. The filters can be just what your picture needs if the colour or light is less than brilliant. Which brings me to tip 4. If the filters don’t cut it for you, there is the option to manually adjust brightness, contrast and saturation. Never mind the last option here. We are on LinkedIn, not Instagram.
MAKE YOUR LINKEDIN PROFILE PICTURE VISIBLE (5)
Visibility. I kid you not, some people hide their profile pic. LinkedIn is your professional network. You don’t have anything to hide. There is no point to hide your picture from those not yet connected to you. How am I going to make sure you are the person I met last night? LinkedIn themselves state that profiles with a visible picture get 7 times more attention.
>>> Tell me, are you totally happy with your pic or did you implement one of the tips above? <<<
First introduced in 2014 the LinkedIn Profile Banner received a major overhaul in 2017. What didn’t change, is that it is widely underused. Basically, there are 3 things you need to understand about using a LinkedIn Profile Banner.
WHAT YOU NEED TO KNOW
- LinkedIn is not Facebook. Instead of adding a picture just cos it is pretty, think about how the image strengthens the message of your profile.
- The dimensions are 4:1 the recommended size being 1584 x 396px.
- If it looks brilliant on desktop it might still look crap on mobile.
HOW TO ADD A BANNER TO YOUR PROFILE
- Top right click “Me” under your tiny little face.
- Choose “View profile”.
- Click “Update background photo”
- Upload a picture in the right dimensions
- Hit “Save”
SOME THOUGHTS ABOUT YOUR LINKEDIN PROFILE BANNER
A picture tells a 1000 words. Truer than ever in creating first impressions. I visited a profile and the LinkedIn Profile Banner had two horses galloping in a meadow. I thought this person might work at some stables. As I was not looking for a horse professional, I nearly clicked away.
Your banner needs to strengthen the message in your headline. So at first glance, people know what you are about. The other option is to have a neutral banner. Be careful though, is it neutral to all readers?
>>> What do you do and what type of banner did you add? <<<