LinkedIn Profile Tips for Global Entrepreneurs. Attract clients with LinkedIn.
LinkedIn MicroPosts turbo charge your thought leadership

LinkedIn MicroPosts turbo charge your thought leadership

HOW DO YOU FEEL ABOUT LINKEDIN MICROPOSTS? (yeah, I coined that phrase) Micro-posts are posts brought back the essence of the message and one message only. Generally, they are 1 sentence + 1 hashtag

Sure, they go against A LOT of things that are supposed to trigger the algorithm and give you more visibility.

They are so easy to digest though. And recognisable!

When people started telling me that they loved my #JustSaying posts I realised I had to change the sign-off of those posts from – just saying – to the hashtag people used referring to them.

Take last week… I had a micro post go out every morning and two “proper” posts as well. You know, the ones that actually have some lentils to them (I’d say beef, but well, I’m a vegetarian).

Two posts that had loads of LinkedIn Tips fell flat on their face. Not getting any engagement for over 24 hours and even then they ended up with 1 or 2 comments.

Yet there was a micro post. Just 19 words. That got loads of comments!

And THAT is where the LinkedIn Gold is, the conversations in the comments. This is where people start to notice you and if what you say makes sense (or is funny) people will remember you.

Grab a cuppa, sit back and relax for just under 4 minutes and then Bonus points: tell me the topic you’ll create your first series of micro-posts around!



5 NEW(ish) features on your LinkedIn Profile explained: ① Cover Story, ② Name Pronunciation, ③ Pronouns, ④ Creator Mode and ⑤ Featured. Find out what they are, when to get creative & when not to and how some of these features influence each other.

As always there is hidden learning in this video. You might know me for sharing FABULOUS LinkedIn Tips (and for my modesty ?) yet the careful observer knows I ALSO keep urging you to show your personality and values so that you totally resonate with – and ATTRACT – those clients that you ? to work with.

So yes, this video ? teaches you about LinkedIn AND about my values and personality. How about THAT in just 5 minutes! ?

Full disclosure: the captions do not transcribe all my mumbling and stuff-ups.

Watch the video and then hop over to the comments to share… ?????? Are all 5 exactly as you want them?

Not much into watching videos you say? I’ve got you covered! Full transcript further down.

Obviously there is a lot more to your LinkedIn Profile, than those 5 new(ish) features. Are you totally happy with your profile? Or does it need to sprucing up? You see as NONE of the 5 things explained in the video above (or transcript below) are part of my LinkedIn Profile e-Course (yet) you can now grab that course at a massively reduced rate. Until I’ve fixed it!

Pay only €67 instead of €197 until I’ve added these 5 profile things to the course. 

I mean, you have LinkedIn Profile, but does it organically ATTRACT your most brilliant, fun and motivated CLIENTS?

Your dream clients as some prefer to call it.
Or is it a boring list of what you’ve done?

Your experience, knowledge and skills are not unique, YOU ARE! How about creating a LinkedIn Profile that sets you apart so that those that YOU ? to work with come to you!

✅ 15 lessons delivered through email, 1 each (week)day for 3 weeks.
✅ 15 videos with screen share to talk you through each step.
✅ 15 worksheets to easily create your amazing LinkedIn Profile.
✅ Closed FB group for sparring and support.

?? Transform your profile so that it ATTRACTS the clients YOU love to work with!

? Pay ONLY €67 (instead of €197) until I have updated the course to include the features explained in this video!


Hello. Today, I want to talk to you about five features that have been recently added to your LinkedIn profile. Or, as I am recording this, some are even being rolled out.
My name is Petra Fisher. Also known as the entrepreneur to show for acquisition. I found the way of using LinkedIn to run my business without doing any scary crap of cold calling or acquisition
and I teach others to do the same now.

Now back to these five new things. I’m not going in order of when we got them. I’m going in the order of your profile.

So your profile picture, you can now have a cover Story. Cover Story is a 30-second video that you can upload and then people notice that there is a little orange-gold circle around your profile picture. If they click that, that 30-second introduction video of yours will play.

Next to your name… there’s two things there: one is pronouns. Pronouns came about for people who are often addressed by a gender that they don’t relate to. So they started adding he/him, they/them,
she/her behind their name. As more and more people became aware of what this was all about. We started adding them to our names as well. So that the people for whom they’re a necessity no longer stand out from the crowd.

This is the one bit where I believe we shouldn’t get creative. Because there is a free text field and it can be very tempting to put your keywords in there. My take on this – it doesn’t have to be yours –
is that the pronouns is the only feature on LinkedIn that really came about to create an inclusive and safe environment for people who need that. And that is where I draw the line in my creativity.

On to the next one. The third one really is your name pronunciation. You may have seen it on some profiles. There’s a little speaker icon next to people’s names. And yeah, I reckon adding a recording of your name –  You do so on mobile, then people can listen on any device – I think is really good because the number of times when I reach out to someone and I just don’t say their name because I don’t have to pronounce it. So that’s really good. This is a place where I do encourage you to be creative. They have given us 10 seconds to record our name. And in 10 seconds. We can, you know, say about 30 words. So that is a great place to add a little pitch. To say a little bit more about who you are, what you do.

Fourth thing I want to talk about is featured. This is not all that new but I still see people not using it. This either means that they used to have media attached to their about section, and this is not turned into their featured area and it’s not always that up-to-date. Also with featured. You can highlight a post that you did on LinkedIn or an article or content that’s outside of LinkedIn. Video, your website, anything. And where the featured bit sit on your profile… – yeah, I’m going like this, because – That depends on the 5th thing that I want to talk about today.

And that is creator mode. There’s a lot of consideration whether to switch it on or not. The things that happen, when you switch on LinkedIn Creator Mode… your featured section that lives BELOW the ‘about’ section will move ABOVE the about section. So there’s way more focus on your profile on your content. The other thing that will happen is your connect button will change into a follow button.  I did another post on this on LinkedIn the other day explaining a bit more about that. People still see your, you know, your 500+ connections, but next to it, to the left of it, they’ll also see how many followers you’ve got.

And you can add some topics that you generally post about, and even though they look like hashtags, because they have the little thingy in the front of it, at this stage they’re not actually clickable  hashtag.

So there you are: five things that LinkedIn – as I’m recording this – have been rolling out, are rolling out, for your profile. There is the Cover Story, Pronouns, Name Pronunciation, Featured Section and  Creator Mode. Have you got all five of these exactly how you want them? If not, I suggest that you Go fix it!


Now hop over to the comments to share… ?????? Are all 5 exactly as you want them?



5 Reasons to comment on LinkedIn instead of liking.

5 Reasons to comment on LinkedIn instead of liking.

Find out 5 reasons why a comment on LinkedIn gives you more results than a like. Now I realise most of us LinkedIn know-it-all bang on about this all the time. I’ll go one further.

After giving you the 5 reasons, I will also ???? ??? ??????? ???? ???????? ???????? ???????? right here, right now!

? With a comment, you actually TELL the person who posted why/what you liked about their post. This is a nice thing to do AND it strengthens their post (nice again).

? Whilst being nice and all, you also show some of YOUR expertise. You add value to the post AND give a sneak peek of the knowledge people need to know you for.

? The way you word your comment, gives the reader a feel for your personality. An ultimate yay or nay by the time someone considers hiring you.

? With a comment, you can start a conversation. This makes people notice, mention and remember you. Three things a mere like will not achieve.

? Your picture show with your comment, making it easy for people to recognise and remember you AND the first part of your headline is visible!

Did you notice? Points 1 and 5 actually each gave you two reasons to you just discovered SEVEN reasons why a comment on LinkedIn gives you more results merely clicking the like thing.

???? ????? ???? ??????????? ?? ??????? ??????? ???????? ????????:
① Go to your own recent activity.
② Take a screenshot of the last post you liked.
③ Post it in the comments on my LinkedIn Post.

I will respond to your comment with a suggestion for a comment you can add to the post your liked!

> The reason for doing this on LinkedIn is that it allows me to quickly click to your profile. In order to give you meaningful feedback, I need to know a little bit about what you do.

> Comment BELOW which of those reasons is the most compelling to you?

PS Want some help to really master this in a way that best suits you so that you will have fun whilst attracting clients? I am here for you! (go on, click, I know you want to!)


LinkedIn for Entrepreneurs Successtory

LinkedIn for Entrepreneurs Successtory

When I first started working with this client, she was cold calling from her kitchen table, trying to start her business. She decided to invest and work with me 1-on-1 through the “SERIOUS SHIT: a Total LinkedIn Solution for Entrepreneurs” program.

Her LinkedIn Profile had showed her work experience with descriptions that basically listed her responsibilities of each role. There was a banner on her profile, but it didn’t match her website. She had 189 connections.

 We got clear on who she wanted to reach through LinkedIn. What the world needed to know, understand and believe about her. We also worked out how much time she was willing – and able – to dedicate to LinkedIn.

We used this information to rewrite her profile. Making sure every single entry, back to her first job, focused on proving she has all the skills, experience and expertise for the services she offers today.

We worked out a strategy for connecting, engaging, posting and generally showing up on LinkedIn. Everything in line with becoming visible for her expertise with the right audience.

Before we even got into active LinkedIn use, just by updating the profile, she started to receive connection requests. Once she started to actively post and engage with relevant content, the requests started pouring in. When I checked in with her a year later, she had over 5000 connections.

Once she started getting clients through LinkedIn, she became less focused on her active LinkedIn use, client work took over.

Once she realised she was losing visibility this way, she hired a VA to free up some time to be able to focus on LinkedIn again. Not daily, but regularly and with a clear plan and focus.

Each week we set goals and targets for the next week. Number of new connections, number of recommendations, which topics to post, who to engage with. Each week we reviewed KPIs and adjusted the plan as needed.

A year after working together she told me that she had attracted more clients than she could serve on her own. She had moved into a co-working space and was employing free lancers.

How much time did it take to achieve this? After the initial work together she set aside 2 hours each week + ten minutes a day for the rest of the week. There you go, less than 3 hours a week to attract clients through LinkedIn.

Find out more about the “SERIOUS SHIT: a Total LinkedIn Solution for Entrepreneurs” and schedule a free chat if you think this might work for you too.

↓ ↓ ↓ Share your LinkedIn Success story in the comments! ↓  ↓  ↓ 

LinkedIn and Mixed Tapes, Surprising Insights

LinkedIn and Mixed Tapes, Surprising Insights

Linked In & Mixed Tapes: or how to write a LinkedIn profile that gets you found for the right reasons! When I was younger, my brother used to make me mixed tapes. By the time I had 200 of them, I decided to set up an Access database so it was easier to find the right tape.

My first attempt was not the best.

Sure, I had entered information in the database, but not thought about the information I wanted to PULL OUT. Say, all tapes with a song by Nick Cave or Black Flag. Or which tape had the most songs in one genre?

Had I thought of that beforehand, then I would have entered more details from each tape in the database.

LinkedIn is a database as well!

Stop yourself before you start to blindly copy/paste your resume into the required fields.

Sit down and think about what your profile visitors need to get out of reading your profile. In what searches does the information on your profile need to show up?

Then rewrite each and every job on your profile, yup even the one 20 years ago. You want to shift the focus in each description from responsibilities you had to the skills and expertise your clients need to know and believe about you NOW.

Think about how you can add keywords that are important TODAY to descriptions of the past.

As one participant of my guided online course stated: “Petra makes you think, really think, about what you stand for and why you are on LinkedIn”

So here you go, write down what knowledge, skills and experience your next client expects you to have. Now make sure your profile proves that you do!

⬇ ⬇ ⬇ Give us an example in the comments of how you can make an ‘old’ job relevant! ⬇ ⬇ ⬇

Does LinkedIn work for business? Nope!

Does LinkedIn work for business? Nope!

Does LinkedIn work for your business? NOPE. LinkedIn doesn’t work, YOU have to do the work.! A solo entrepreneur was not a fan of LinkedIn. Unlike Facebook, it didn’t bring her any leads.

We talked about what she did on LinkedIn and what she did differently on Facebook. HA. “What do you do?” was the crux of the whole situation.

She posted, commented and actively engaged often on Facebook,
but was passive on LinkedIn.

Her Facebook behaviour was proactive. Posting interesting content, commenting on posts by others. Inviting people to join in the conversation with the occasional tag and sending friendly personal messages where appropriate. She had the feeling that on LinkedIn it had to be different. I asked if she would behave differently in her work with a client depending on where they found her?  That was an eye-opener.

Speak (write), dress and act on LinkedIn as you will when working with a client.

Once she let go of the fear of “how one should behave” on LinkedIn, things changed dramatically.

She started posting about the topics she cared about, in the voice she normally speaks in – people started to notice her – and her profile!

The increased profile views called for a profile update. Making sure people visiting her LinkedIn profile would believe and feel: “This is the right person”.  We went through her whole profile, from her student days to today. Bringing every single entry in line with the expertise she is known for today.

There are various reasons to do this:

  • Every description you add to previous job roles or education, allow you to use the keywords you want to be found for.
  • Everything you ever did, contributed to who you are today, take your profile visitors on that journey.
  • By writing in the tone you use when working, people get to know you and feel if you’d get along.
  • A well filled out and rounded profile established trust.
  • It shows you care enough to do the work: the attention and dedication you punt into your LinkedIn profile is most likely reflecting the attention and dedication you show your clients. 

Long story short:

This small business owner became ACTIVE on LinkedIn. This led to increased PROFILE VIEWS and CONNECTION requests from the right people.

Within 6 weeks she got approached through LinkedIn for her services!


Tell us what your LinkedIn routine looks like… ? ? ?

LinkedIn Followers: Why you need to pay attention!

LinkedIn Followers: Why you need to pay attention!

Do you ever check your new followers on LinkedIn? I love going through them from time to time. To tell you the truth, I have it scheduled in my calendar as a weekly thing to do! I check their profiles and invite to connect when it seems like a good match. Always with a personal note, networking is relationship building. Something that is quite tricky with only LinkedIn default messages.

You find your followers as follows:

  • Go to your profile
  • Scroll down to Activity
  • Click manage followers

You can also learn from looking at your LinkedIn Followers (and connection invites for that matter). Sometimes you will see a pattern. People from the same region, company or with the same mutual connection.

If I see a lot of PhDs then I am fairly sure they are members of the Cheeky Scientist. I featured on two of their radio shows and when there are new members of the association they often watch these shows and invite me.

Today I noticed that I have an unusually high number of new followers from Ireland. Too many for it to be a coincidence. I am yet to find out what happened. Generally, when this happens, someone in that country mentioned me in a post or talk.

If YOU are one of those new followers (or connection) from Ireland (March 2020), please let me know what made you reach out.

Tomorrow I will contact a few of those people to ask. WHY? Because if my guess is right, if someone talked about me (behind my back) then I want to contact them to say thank you! Once again, LinkedIn is a network, it is about relationship building. So if someone said nice things about you – even behind your back – then reach out and thank them. Especially when it gained you new connections or LinkedIn followers.

What insights do you gain from analysing your new followers? ? ? ?



Do you know to show your accomplishments on LinkedIn? You have the option to add a section to your profile called… wait for it … Accomplishments. Problem is, adding your publication, patent or test score there means hiding it from most of your profile visitors.


Anywhere you feel appropriate really. If you accomplished something brilliant at work, won an award even, let the world know in the description of that job. If it was a large project or publication, you can consider adding this as a separate job role. The benefit of this is that it pops into view for skim readers. Job titles are BOLD and on mobile job titles are the ONLY thing visible in experience until people bother to tap on it.


If you want to list accomplishments, but don’t feel they need to be that much in your face to your LinkedIn Profile visitor, then this accomplishments section comes in handy. Accomplishments you can add are:

  • Publication
  • Patent
  • Course
  • Project
  • Honour and Award
  • Test Score
  • Language
  • Organisation


When LinkedIn changes happen right before your eyes! Went in to add an organisation to my profile. The organisation still looked like the languages. “Something ● Something ● Something”. A bulleted list in one line. IMAGINE MY SURPRISE when I went to add something and I could add a role I held, what job this is associated with, dates, description!


That is if my LinkedIn Profile Visitors bother to click the little chevron (that downward thingy, shaped like a wide v). If you just look at the accomplishments on my profile (needs a fair bit of scrolling down). You will see this:


Dutch English LinkedIn Storytelling No Nonsense Feedback Personal Branding Talk


Amsterdam American Business Network FB Group LinkedIn Tips PWN (Professional Women’s Network)


LinkedIn Profile Workbook (the best around)

Please do click on the various chevrons and you will see all sorts of fun stuff appear! Have a look and let me know in the comments what you think!

PS If you notice some creativity in my language section… I stole that idea from Angus Grady without even letting him know or thanking him. Ungrateful bitch. [UPDATE: I have since let him know and publicly thanked him for this clever hack.

Breaking up is a good thing – Maximum Impact through your LinkedIn Experience Section.

Breaking up is a good thing – Maximum Impact through your LinkedIn Experience Section.

A client had one entry on her profile when she came to me. She had been with a large global multinational for 17 years! Once we broke it up in 6 roles, you saw an amazing professional journey. From front desk receptionist at a local office to EMEA Real Estate Portfolio Manager. She came to me at a time she was ready to move on. We transformed her LinkedIn profile to show her career, her leadership style and her personality. She found a new role in a different multinational in no time.


Break ups are even more important if you are self-employed! Add your main services as separate entries on your profile. They stand out like a sore thumb IN A GOOD WAY for three reasons:

  1. LinkedIn doesn’t offer formatting for your profile. By default, your job-titles are bold and stand out. Make them read like a summary of your services.
  2. People have little patience and tend to skim read, your job titles need to tell them all they need to know.
  3. Over 60% of LinkedIn members use the mobile app. In the app, the descriptions are only visible when tapped. Job titles is all people see.


By breaking up your different job roles in one company, or the services you offer media stands out more. You can add 2 or more items to each entry making your profile more visual. If you upload media and it looks crap… it’s not you, it’s LinkedIn. Delete and try something else to make your profile look good.


>>> How do you break things up in your LinkedIn Experience Section? <<<







Putting my money where my mouth is. Recently I gave some talks about adding personality to your LinkedIn Profile. Stressing its important to Stand Out to Fit In, as you don’t want to talk about a dream assignment only to find out later you and the prospective client can’t stand each other. Or how about that dream job you’re recruited for only to find out you and the company culture are a complete misfit?

It is ok when people run a mile

You want to Stand Out to Fit In. Only attracting clients / company cultures where you get along like a house on fire. When you first meet it needs to match. I advocate a LinkedIn presence that sends people running a mile. This means people that are brilliant to work with will flock to you.

Two out of three ain’t bad

I can’t lie, I can’t tell you that I’m something I’m not (first one to comment who sang this earns brownie points). I upped my game by adding a new position to my profile. Influenced by Mike O’Neil and Lori Ruff’s “Rock the world with your online presence” (book, no affiliate, no commission) I even snuck in a musical quote.

Whaddaya think?

Check out my ‘role’ on LinkedIn (4th down under Petra Fisher Consulting) and share your thoughts in the comments below. I don’t expect you to add a ‘job’ as I did. Just tell me how YOU stand out to fit in and where/with who do you want to fit in? Love to have a bit of a chat about this.

Stand Out to Fit In by adding personality to LinkedIn

I do expect you to add personality to LinkedIn.

If you are a boring dreadful person, write that way. Are you casual or formal? Let your choice of words and images reflect this. Make your values blatantly clear or let them shine through. It is easy to find the person with the right skills and experience, make sure they know YOU are the only one who is a brilliant match.

Are you my brilliant dream person to work with?

Mind you, if we don’t have any matches, we can always work together on the principle of opposites attract. When you do reach out to me, love to hear how many matches we have:

☐ I drink tea, lots of tea. Earl Grey. No coffee for me, ever.
☐ Mad about Nick Cave. Love most good old punk rock as well.
☐ Books over TV anytime. Chaim Potok. Nick Earls. Terry Pratchett. Maya Angelou …

Cats & Hopper (Edward Hopper that is).

>>> Do you add personality to your LinkedIn Presence? Share in the comments so we can chat about it!<<<

LinkedIn Experience: 5 BIG Boo-boos (go fix ’em now)

LinkedIn Experience: 5 BIG Boo-boos (go fix ’em now)

The experience section of your LinkedIn Profile is SO NOT a copy/paste from your CV. This message does seem to slowly sink in, but there is a lot more to it than you might think at first. Read on to find out 5 things to pay attention to, and fix IMMEDIATELY in most cases.


  1. Describing what you did, yawn.
  2. Lack of clear future focus, it’s not that hard.
  3. Ugly looks, you CAN format to an extent.
  4. The Grey Square, fix it, fix it, fix it (please).
  5. Stuffing too much under one heading, breakups are good!


When reading those descriptions I yawn. I mean I YAWN BIG TIME. Your job title gives me a general idea of what you did. Now translate the juicy bits (innovation, results, deep end dives) into descriptions that focus on the HERE AND NOW and the immediate future. In other words: make me feel that you are the right person for what I’m looking for in a service provider or employee.


LinkedIn is not about the past. Period. No but… When describing your previous roles, education and courses, have a clear FUTURE focus. What do your clients (or next employer) need to know and BELIEVE about you? Use the right words to hit a nerve with them.


LinkedIn is quite a uniform platform. The there is no text editor with formatting options to prettify your profile. That doesn’t mean it has to look UGLY. You can copy and paste bullets into your profile. When using a bulleted list, the second line doesn’t get indented, so keep it short enough to stay on one line. When adding media to job roles (YES PLEASE) ideally go for TWO. Two items get stretched a bit and line up neatly with the left and right margin. Or be stubborn like me and add more. Just don’t add ONE item per section, it looks UGLY AS.


This means work experience for a company without a logo. It screams at your reader: THIS WAS NOT A PROFESSIONAL ROLE. Fancy having your profile scream that at each potential client if you are an entrepreneur? Or how about you worked for Shell, HP and Google, but your profile looks crap as none of the logos are there.


I once worked with a client who had one entry on her profile. She had been with Shell for 17 years. Once we broke it up in 6 roles, you saw an amazing journey from front desk receptionist at a local office to EMEA Real Estate Portfolio Manager. BAM. Show the journey in your career. Breakups are even more important if you are self-employed! Add your 2-3 main services as separate entries on your profile. They stand out like a sore thumb IN A GOOD WAY.

>>> Tell me: what are your going to fix TODAY <<<

Who viewed your profile? Jump straight to the interesting views!

Who viewed your profile? Jump straight to the interesting views!

LinkedIn outdid themselves again! Now when you check who viewed your profile, you can go straight to the INTERESTING views. With a free LinkedIn account you only see your last 5 visitors, which is quite manageable. On a paid account you get to see all profile views 90 days back. How convenient to now only have to look at 40 people instead of 1,191 (still upset with those 9, you know who you are, who didn’t view).



Only the algorithm gods know for sure, but this is what I noticed. LinkedIn shows us senior industry leaders (now I need to figure out what makes one an industry leader) and people who work at companies you follow.

  • Senior Leader in your industry
  • Senior Leader in another industry
  • Works at a company you are following

LinkedIn got quite carried away. Each viewer now also has “other highlights” where you can see how many connections you have in common and what groups you have in common. Sure was the highlight of my LinkedIn experience today!



I like any insights I can get my hands on. LinkedIn stuff I mean, can’t remember the last time I checked the analytics on my website. Might give me better business insights, but people watching is much more fun! Even though I haven’t got the foggiest yet what makes someone a ‘senior leader’ in this respect, I DO KNOW that according to the info LinkedIn has they do SOMETHING better than others.

In an earlier post on this topic, you can read how to treat the “Who viewed your profile” information. Who cares who viewed your profile.  As far as I am concerned, any additional information is a good thing. To be honest, I also like the idea that if I view your profile I’ll be considered a “senior leader in my industry”. I hope I am.

>>> How will you use these new insights? <<<