LinkedIn Profile Tips for Global Entrepreneurs. Attract clients with LinkedIn.

5 Reasons to comment on LinkedIn instead of liking.

by Petra Fisher | Jun 14, 2020 | LinkedIn Profile | 4 comments

Find out 5 reasons why a comment on LinkedIn gives you more results than a like. Now I realise most of us LinkedIn know-it-all bang on about this all the time. I’ll go one further.

After giving you the 5 reasons, I will also 𝐠𝐢𝐯𝐞 𝐘𝐎𝐔 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝐟𝐫𝐞𝐞 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 right here, right now!

𝟙 With a comment, you actually TELL the person who posted why/what you liked about their post. This is a nice thing to do AND it strengthens their post (nice again).

𝟚 Whilst being nice and all, you also show some of YOUR expertise. You add value to the post AND give a sneak peek of the knowledge people need to know you for.

𝟛 The way you word your comment, gives the reader a feel for your personality. An ultimate yay or nay by the time someone considers hiring you.

𝟜 With a comment, you can start a conversation. This makes people notice, mention and remember you. Three things a mere like will not achieve.

𝟝 Your picture show with your comment, making it easy for people to recognise and remember you AND the first part of your headline is visible!

Did you notice? Points 1 and 5 actually each gave you two reasons to you just discovered SEVEN reasons why a comment on LinkedIn gives you more results merely clicking the like thing.

𝐇𝐞𝐫𝐞 𝐜𝐨𝐦𝐞𝐬 𝐲𝐨𝐮𝐫 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐫𝐞𝐜𝐞𝐢𝐯𝐞 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠:
① Go to your own recent activity.
② Take a screenshot of the last post you liked.
③ Post it in the comments on my LinkedIn Post.

I will respond to your comment with a suggestion for a comment you can add to the post your liked!

> The reason for doing this on LinkedIn is that it allows me to quickly click to your profile. In order to give you meaningful feedback, I need to know a little bit about what you do.

> Comment BELOW which of those reasons is the most compelling to you?

PS Want some help to really master this in a way that best suits you so that you will have fun whilst attracting clients? I am here for you! (go on, click, I know you want to!)

LinkedIn for Entrepreneurs Successtory

by Petra Fisher | Apr 21, 2020 | LinkedIn Profile | 0 comments

When I first started working with this client, she was cold calling from her kitchen table, trying to start her business. She decided to invest and work with me 1-on-1 through the “SERIOUS SHIT: a Total LinkedIn Solution for Entrepreneurs” program.

Her LinkedIn Profile had showed her work experience with descriptions that basically listed her responsibilities of each role. There was a banner on her profile, but it didn’t match her website. She had 189 connections.

We got clear on who she wanted to reach through LinkedIn. What the world needed to know, understand and believe about her. We also worked out how much time she was willing – and able – to dedicate to LinkedIn.

We used this information to rewrite her profile. Making sure every single entry, back to her first job, focused on proving she has all the skills, experience and expertise for the services she offers today.

We worked out a strategy for connecting, engaging, posting and generally showing up on LinkedIn. Everything in line with becoming visible for her expertise with the right audience.

Before we even got into active LinkedIn use, just by updating the profile, she started to receive connection requests. Once she started to actively post and engage with relevant content, the requests started pouring in. When I checked in with her a year later, she had over 5000 connections.

Once she started getting clients through LinkedIn, she became less focused on her active LinkedIn use, client work took over.

Once she realised she was losing visibility this way, she hired a VA to free up some time to be able to focus on LinkedIn again. Not daily, but regularly and with a clear plan and focus.

Each week we set goals and targets for the next week. Number of new connections, number of recommendations, which topics to post, who to engage with. Each week we reviewed KPIs and adjusted the plan as needed.

A year after working together she told me that she had attracted more clients than she could serve on her own. She had moved into a co-working space and was employing free lancers.

How much time did it take to achieve this? After the initial work together she set aside 2 hours each week + ten minutes a day for the rest of the week. There you go, less than 3 hours a week to attract clients through LinkedIn.

Find out more about the “SERIOUS SHIT: a Total LinkedIn Solution for Entrepreneurs” and schedule a free chat if you think this might work for you too.

↓ ↓ ↓ Share your LinkedIn Success story in the comments! ↓ ↓ ↓

LinkedIn and Mixed Tapes, Surprising Insights

by Petra Fisher | Apr 14, 2020 | LinkedIn Profile | 2 comments

Linked In & Mixed Tapes: or how to write a LinkedIn profile that gets you found for the right reasons! When I was younger, my brother used to make me mixed tapes. By the time I had 200 of them, I decided to set up an Access database so it was easier to find the right tape.

My first attempt was not the best.

Sure, I had entered information in the database, but not thought about the information I wanted to PULL OUT. Say, all tapes with a song by Nick Cave or Black Flag. Or which tape had the most songs in one genre?

Had I thought of that beforehand, then I would have entered more details from each tape in the database.

LinkedIn is a database as well!

Stop yourself before you start to blindly copy/paste your resume into the required fields.

Sit down and think about what your profile visitors need to get out of reading your profile. In what searches does the information on your profile need to show up?

Then rewrite each and every job on your profile, yup even the one 20 years ago. You want to shift the focus in each description from responsibilities you had to the skills and expertise your clients need to know and believe about you NOW.

Think about how you can add keywords that are important TODAY to descriptions of the past.

As one participant of my guided online course stated: “Petra makes you think, really think, about what you stand for and why you are on LinkedIn”

So here you go, write down what knowledge, skills and experience your next client expects you to have. Now make sure your profile proves that you do!

⬇ ⬇ ⬇ Give us an example in the comments of how you can make an ‘old’ job relevant! ⬇ ⬇ ⬇

Does LinkedIn work for business? Nope!

by Petra Fisher | Mar 17, 2020 | LinkedIn Profile | 2 comments

Does LinkedIn work for your business? NOPE. LinkedIn doesn’t work, YOU have to do the work.! A solo entrepreneur was not a fan of LinkedIn. Unlike Facebook, it didn’t bring her any leads.

We talked about what she did on LinkedIn and what she did differently on Facebook. HA. “What do you do?” was the crux of the whole situation.

She posted, commented and actively engaged often on Facebook,
but was passive on LinkedIn.

Her Facebook behaviour was proactive. Posting interesting content, commenting on posts by others. Inviting people to join in the conversation with the occasional tag and sending friendly personal messages where appropriate. She had the feeling that on LinkedIn it had to be different. I asked if she would behave differently in her work with a client depending on where they found her? That was an eye-opener.

Speak (write), dress and act on LinkedIn as you will when working with a client.

Once she let go of the fear of “how one should behave” on LinkedIn, things changed dramatically.

She started posting about the topics she cared about, in the voice she normally speaks in – people started to notice her – and her profile!

The increased profile views called for a profile update. Making sure people visiting her LinkedIn profile would believe and feel: “This is the right person”. We went through her whole profile, from her student days to today. Bringing every single entry in line with the expertise she is known for today.

There are various reasons to do this:

Every description you add to previous job roles or education, allow you to use the keywords you want to be found for.
Everything you ever did, contributed to who you are today, take your profile visitors on that journey.
By writing in the tone you use when working, people get to know you and feel if you’d get along.
A well filled out and rounded profile established trust.
It shows you care enough to do the work: the attention and dedication you punt into your LinkedIn profile is most likely reflecting the attention and dedication you show your clients.

Long story short:

This small business owner became ACTIVE on LinkedIn. This led to increased PROFILE VIEWS and CONNECTION requests from the right people.

Within 6 weeks she got approached through LinkedIn for her services!

ARE YOU PROACTIVE ON LINKEDIN?

Tell us what your LinkedIn routine looks like… 👇 👇 👇

LinkedIn Followers: Why you need to pay attention!

by Petra Fisher | Mar 11, 2020 | LinkedIn Profile | 2 comments

Do you ever check your new followers on LinkedIn? I love going through them from time to time. To tell you the truth, I have it scheduled in my calendar as a weekly thing to do! I check their profiles and invite to connect when it seems like a good match. Always with a personal note, networking is relationship building. Something that is quite tricky with only LinkedIn default messages.

You find your followers as follows:

Go to your profile
Scroll down to Activity
Click manage followers

You can also learn from looking at your LinkedIn Followers (and connection invites for that matter). Sometimes you will see a pattern. People from the same region, company or with the same mutual connection.

If I see a lot of PhDs then I am fairly sure they are members of the Cheeky Scientist. I featured on two of their radio shows and when there are new members of the association they often watch these shows and invite me.

Today I noticed that I have an unusually high number of new followers from Ireland. Too many for it to be a coincidence. I am yet to find out what happened. Generally, when this happens, someone in that country mentioned me in a post or talk.

If YOU are one of those new followers (or connection) from Ireland (March 2020), please let me know what made you reach out.

Tomorrow I will contact a few of those people to ask. WHY? Because if my guess is right, if someone talked about me (behind my back) then I want to contact them to say thank you! Once again, LinkedIn is a network, it is about relationship building. So if someone said nice things about you – even behind your back – then reach out and thank them. Especially when it gained you new connections or LinkedIn followers.

What insights do you gain from analysing your new followers? 👇 👇 👇

DON’T HIDE YOUR ACCOMPLISHMENTS ON LINKEDIN: FLAUNT IT!

by Petra Fisher | Jun 13, 2019 | LinkedIn Profile | 4 comments

Do you know to show your accomplishments on LinkedIn? You have the option to add a section to your profile called… wait for it … Accomplishments. Problem is, adding your publication, patent or test score there means hiding it from most of your profile visitors.

WHERE ELSE CAN YOU ADD YOUR ACCOMPLISHMENTS

Anywhere you feel appropriate really. If you accomplished something brilliant at work, won an award even, let the world know in the description of that job. If it was a large project or publication, you can consider adding this as a separate job role. The benefit of this is that it pops into view for skim readers. Job titles are BOLD and on mobile job titles are the ONLY thing visible in experience until people bother to tap on it.

OVER 60% OF LINKEDIN USE IS ON MOBILE

If you want to list accomplishments, but don’t feel they need to be that much in your face to your LinkedIn Profile visitor, then this accomplishments section comes in handy. Accomplishments you can add are:

Publication
Patent
Course
Project
Honour and Award
Test Score
Language
Organisation

NOW YOU SEE IT, NOW YOU DON’T!

When LinkedIn changes happen right before your eyes! Went in to add an organisation to my profile. The organisation still looked like the languages. “Something ● Something ● Something”. A bulleted list in one line. IMAGINE MY SURPRISE when I went to add something and I could add a role I held, what job this is associated with, dates, description!

IT LOOKS ALL FANCY DANDY NOW!

That is if my LinkedIn Profile Visitors bother to click the little chevron (that downward thingy, shaped like a wide v). If you just look at the accomplishments on my profile (needs a fair bit of scrolling down). You will see this:

Languages

Dutch ● English ● LinkedIn Storytelling ● No Nonsense Feedback ● Personal Branding Talk

Organizations

Amsterdam American Business Network ● FB Group LinkedIn Tips ● PWN (Professional Women’s Network)

Publication

LinkedIn Profile Workbook (the best around)

Please do click on the various chevrons and you will see all sorts of fun stuff appear! Have a look and let me know in the comments what you think!

—

PS If you notice some creativity in my language section… I stole that idea from Angus Grady without even letting him know or thanking him. Ungrateful bitch. [UPDATE: I have since let him know and publicly thanked him for this clever hack.

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