LinkedIn Headshot adventure and lipstick in strange places

LinkedIn Headshot adventure and lipstick in strange places

First impressions are made in seconds. On LinkedIn it is your LinkedIn Profile Picture, your name and your headline that create this first impression. I was pretty happy with my head-shot for years, but there you go: YEARS! it was nearly 5 years old and although I still look stunning as, it was time for an update.


  • The hilarious adventures we had doing the photo-shoot
  • My top three tips in regard to a LinkedIn Profile Picture
  • The top three tips from the photographer I worked with


We decided on an outdoor picture, with a background that somehow helps strengthen the message that I work with clients worldwide. This meant I did NOT want to have your very recognisable Amsterdam city-scape. We met at a train station with an abundance of office buildings surrounding it.

I got told off for not having put on a little make up. I quickly popped into the pharmacy at the station to buy some. I’ve seen people put on make-up on public transport heaps of times. See it happen at the ferry daily. I’ve not seen people do their thing in a passageway of a busy train station yet. I just figured it was best to use as much natural light as possible. Now if you thought the place to apply the lipstick was a little funny, how about this? When I was done the photographer took the lipstick off me and applied it to my cheeks! Strange places for lipstick all around.

linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (1)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (3)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (17)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (19)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (6)


linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (15)I find fault in every picture. My smile is too big, my eyes too closed. I look insecure, I stare too much. My posture is an inch out of whack. Oh and I just CANNOT pull of facial expressions (such as a natural smile) on cue. When I did more or less get everything right a gust of wind would blow my hair straight up in the air. We weren’t really getting results, but we had great fun. Especially when noticing the commuters walk past, wondering what kind of photo shoot this was.

linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (16)After a while we decided to move to the other side of the train station. Little did we know the background was much better there, it was more sheltered from the wind and even the sunlight seemed to catch me at a better angle.
At the end of the day I have to say, Vanessa Lam, from Lam Studios DID manage to get some great images of me. The one I like best are not suitable for LinkedIn though. Now I have just one tiny little problem. Picture #10 has captured me in the best possible way. I look just like I should look for a LinkedIn Profile Picture. Friendly, approachable, confident and businesslike all in one.


I now have 1 pic in which I look absolutely stunning! Yet I have another picture with the best background, making me stand out. Dilemma, dilemma, I don’t know which one to use. I’ll show both options at the end of this post, hopefully you can help me make up my mind.


  • Picture needs to support and strengthen your written message. In my headline you read that I work with international professionals; I won’t use tulips and windmills as my backdrop.
  • Look directly into the camera. Looking at your profile means I am asking you: “What do you do?” When you answer me, it is nice to have eye contact.
  • Head and shoulders. The more of you in the picture, the smaller you become. Networking is about engaging and building relationships so it is important that you are easily recognisable.


  • Be yourself. Wear clothing that reflects your personality and that you feel comfortable and confident in. If you’re not happy with your clothing, it will show in your face and in the photos.
  • Plan on wearing make-up. The camera absorbs a lot of it, so plan to wear some if you never wear any, or about 20% more than you normally wear if you wear some regularly.
  • Relax and let the photographer guide you. The majority of people are not comfortable posing in front of a camera or even looking natural on cue.
linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (5)


◄ ►

Please help me out here. Which headshot should be my LinkedIn Profile Picture? In the comments below give me your option on WHY you be believe the left or right picture is the best fit for my LinkedIn Profile.

◄ ►

How to make your LinkedIn Profile resonate with the reader: Every Time!

How to make your LinkedIn Profile resonate with the reader: Every Time!

linkedin-profile-tips-petra-fisher-trainer-expertYour LinkedIn Profile is viewed for your knowledge, experience and skills so branding your profile with your talents is really important. Your profile is puts you in the limelight, not just through LinkedIn search results, your LinkedIn Profile is also made available to Google for indexing.

In order to get the best results out of this, make sure the settings for you ‘public profile’ are set to showcase as much as possible. Whilst your there … fix up the URL to your public profile as well. It looks a lot more professional and now you can add it to your email signature without hiding under a rock in shame.

Best LinkedIn Profile Tip: SHOW me, don’t tell me

I can’t stress this enough in training and in blog posts. Don’t tell me what you are good at, show me! Let your experience and achievements do the talking. Really, from your job title I can guess most of your responsibilities, no need to write them down. If you were any good it, add those responsibilities as skills so people can endorse you and they help you being found as they function as keywords.

Be as true to yourself as you can whilst staying professional

You have no control over who visits (and reads) your profile. Your readers are as diverse as they come, so there is no pleasing them all. How about just pleasing the ones you really like? The people you dream of working with as your next client/partner/employer? That is just SO MUCH EASIER than it seems! Stay close to yourself. Don’t pretend. Don’t use formal language if that is not you. The closer you stay to the true you the more your profile resonates with the people you’d REALLY like to work with. Easy as that!

How to not lose your LinkedIn Profile visitor?

It is all very well to write a great LinkedIn Profile, but what if people don’t bother reading it? How do you keep them from visiting one of the other 396 million members? You will need to make a killer first impression. As superficial as it sounds, your profile picture is the first go/no-go decision your reader makes. Next up is your headline. If that doesn’t make it clear WHAT you do and WHO you it for, your reader has no idea if it is worth their time to continue reading. If you kept them intrigues so far it is time to add a summary. This is where you really introduce yourself, what makes you tick, your personality, what makes you stand out from the next person?

Easier said than done?

I just so happened to write a workbook that guides you through all the steps and thinking involved. You still need to do the work, but I’ll be there (almost) to hold your hand. Just grab your copy of the free LinkedIn Profile Workbook by clicking the image below.

If you do prefer to work together, just let me know. In a 4-hour Skype session we’ll get the job done. It is hard work, no denying that, but the results are worth it. At least, if you believe the people that worked with me so far. Find out more about the LinkedIn Profile Reboot Program here.

>>>What is the first thing you’ll fix up on your profile after reading this post? Let me know in the comments below<<<


I need to talk to you about LinkedIn Endorsements trust me!

I need to talk to you about LinkedIn Endorsements trust me!

It’s been a while, well over a year actually,  since you and I talked about LinkedIn Endorsements. I do need to talk about LinkedIn endorsements though. They are here and they are here to stay. Well, as sure as we can be with any feature of LinkedIn to stay. 🙂

What you ought to know already about LinkedIn Endorsements

Last year I shared some useful information. Love ’em or hate ’em, they are part of your LinkedIn reality. Might as well make the most of this feature. I hear people complain that endorsements have no value as people can click quite willy-nilly on your skills. True. You don’t have to accept that though! Find out in just 30 sec how to get only genuine LinkedIn endorsements. Having said that … once people start endorsing your skills, LinkedIn automatically puts the skill that is endorsed most on the top. No need to put up with that! This is YOUR profile so take back control over your ‘bingo card’.

Why do you need LinkedIn Endorsements on your profile?

endorsements-linkedin-manage-petra-fisher-linkedin-trainer-expert-01Well, they make quite a nice colourful addition don’t you think? Your LinkedIn profile is all about telling people what YOU want them to know. Endorsements validate your words cos others agree that you are good at the skills you claim you’ve mastered. I actually dragged my skills section to the top for that reason. Visitors read my summary first, where I talk (a lot) about myself and straight after they see my words validated by my network. Pretty cool if you ask me.

Another reason you need endorsements is to help people find you. What if someone needs a copywriter, you happen to be a copywriter, but they don’t know you? They’ll most likely search in Google and maybe even on LinkedIn. Keywords help you appear in those search results. What better place to add them then in the only spot where you don’t have to craft beautiful sentences around them?

Something else I need to tell you…

linkedin-skills-petra-fisherTechnically this is not about LinkedIn endorsements (and neither was my last point). It is about skills, but with skills come endorsements, so time to embrace them. Have you ever clicked ON a skill on someone’s profile? Takes you to a wonderful place. A place where you find articles on that topic, groups about the topic, jobs related to the topic and … professionals on that topic! So if someone clicked on ‘copywriting’ surely you want to be shown!

Best way to get honest LinkedIn Endorsements

Just ask! Ask people that you trust and value, so you know they won’t click just to be nice. It goes like this: “Hi Jill, I finally applied some TLC to my LinkedIn profile and even gave my skills section a bit of a shake up. Would love if you could visit my profile, scroll down to my skills and endorse any you truly believe I’m any good at. If there is anything I can do for you … don’t be shy and reach out.” See, easy peace, just ask.

Final thought … do not, I repeat DO NOT send one message through LinkedIn to multiple recipients. First of all, how genuine is that? Can’t be bothered to repeatedly copy/paste your message and address it properly? Even more worrisome … this now creates a group-chat that is like the Hotel California… you can check out anytime, but you can never leave. Please don’t do this to people you value (or to anyone really).

>>> Well, these are my thoughts on LinkedIn Endorsements. What are yours? Leave me a comment below!<<<

Fun at work improves your LinkedIn Profile!

Fun at work improves your LinkedIn Profile!

fun-at-work-linkedin-profile-petra-fisher-linkedin-trainer-expertI always ask during a LinkedIn Profile Reboot session: “What is the most fun you ever had at work?” The question serves multiple purposes. First of all, remembering a fun time, puts people in a good mood: that makes it quite nice for me to work with them. Asking this question also really helps speed up the process of revamping your LinkedIn profile.

Struggling to get started telling your story?

Start with the easy bits! Practice on education if you haven’t already. Then think back to a job or project you really enjoyed. What did you enjoy so much? Was it the actual work or the work environment? Start writing about the skills you developed and results you produced. By starting with a job you really enjoyed, this should not be so difficult.

Write towards the professional you are now.

Think about your ideal job/client/project. What is the person that needs to hire you looking for? Have you got what it takes? Identify the skills and knowledge needed. No prove to me you’ve got what it takes. With each entry in the experience section of your profile describe what you did and how this developed your skills.

Getting stuck?

Don’t stop and think: “I’ll do it later,” get unstuck! Go back to my question. What is the most fun you ever had at work. I bet you were doing something you were good at. What was it that you were good at? Are you still good at it? Is it still useful for where you are going? Then take that as your main point to elaborate on.

>>>Post the description on your LinkedIn profile you are really happy with in the comments to inspire other readers (feel free to add link to your profile)<<<

Need some help? I am happy to get you started so you nail that first impression every single time. We can work in Amsterdam or via Skype. Find out all about it here

5 Tips to make the most of ‘education’ on your LinkedIn Profile

5 Tips to make the most of ‘education’ on your LinkedIn Profile

education-linkedin-profile-tip-petra-fisher-trainer-expertHow does the education section of your LinkedIn Profile look? Did you bother to enter any details at all? And if so, how much detail? Ever given it any thought as to WHY you should pay decent attention to this area? I’ll give you 5 reasons here and now!

The importance of education on your LinkedIn Profile

  1. List any relevant qualifications
  2. Prove your academic level
  3. Make yourself easier to find
  4. Reconnect to expand your network
  5. Start telling the story of the professional you are today!

1. List any relevant qualifications on LinkedIn

That seems to be stating the obvious doesn’t it? What if your qualifications are no longer relevant? Should you still list them? YES I’ll get to that in the next 4 points. Firstly list all relevant qualifications.

2. Prove your academic level on LinkedIn

You should always list your highest qualification. Relevant or not. It does show at what academic level your thinking is (or at least once upon a time was).

3. Make yourself easier to find on LinkedIn

This is quite an interesting one! Keywords, does that ring a bell? What is your ideal client, employer or customer looking for? They’ll use the search option in LinkedIn of Google, so your profile needs to be keyword rich. What better way to tuck in some keywords than right at the bottom of your profile.

Have a look at my profile, Petra Fisher LinkedIn Profile, and scroll down to my college degree (2nd last entry under education). Can you see how I managed to fit the words training, trainer, coaching, coach and public speaker quite neatly and naturally even though I studied “Youth Welfare”?

4. Reconnect to expand your network

LinkedIn is a network and in order to network, you need to be connected. It is easy to find people you studied with (and be found by them) if you list your education properly with the right institution, course and dates.

5. Start telling the story of the professional you are today!

This is where the fun and games begin! Before you can start cooking up a brilliant LinkedIn profile, you need to gather the right ingredients. If you haven’t done so already, then read this post first to get yourself organised.

Your ideal client, employer or customer is looking for someone with the right skills and knowledge. Instead of just saying: ” Yup, got those”, why not SHOW you’ve got what it takes? Which of the skills or knowledge you need, did you gain/develop in your student days? Write about that in your education section.

Compare the two examples below:



>>> Happy with the education section on your profile?<<<

Post the description below for feedback (feel free to add a link to your profile).

Need some help? I am happy to work with you 1-on-1 in a full-on, four hour session to totally reboot your profile. Reboot it so you nail that first impression every single time. We can work in Amsterdam or via Skype. Find out all about it here. (There is a €200 discount if you book in 2015, see secret code down the bottom of this page).

The one thing you forgot, when filling out your LinkedIn Profile

The one thing you forgot, when filling out your LinkedIn Profile


How many times did your mom/teacher/ wife tell you to just for once STOP & THINK before you act? You are about to be told once more! Writing a LinkedIn Profile seems so easy. Just fill in the blanks and done. LinkedIn is very specific in asking you for information, work experience, education, skills, summary … what could possibly go wrong?

You forgot to THINK before you dived straight in!

I am a great fan of Simon Sinek and his “Start with Why”  theory. If’ you’ve never heard of him… watch this 18 minute Ted talk. Brings me to question you… WHY are you on LinkedIn? WHAT do you want to achieve by having a LinkedIn profile? WHO do you want to reach? And (again) WHY do you want to reach those people?

Why are you on LinkedIn?

  • Are you looking for a job (or actually an employer)?
  • Are you looking for clients to work with?
  • Are you looking for customers you can sell to?
  • Are you looking for partners to collaborate with?

Why would they be looking for you?

It doesn’t matter if you are looking for a new job or customer, the process is the same. So for arguments sake we’ll say you are looking for the next step in your career. Remember, just replace employer with client and it makes sense for entrepreneurs, account managers and so on.

Imagine you could pick any job, at any company, anywhere in the world. What would it be? Now lets think about this; what would that employer be looking for in the person they want to hire? What skills do they need. What knowledge, experience…

Get organised to create your brilliant LinkedIn Profile

My daughter likes baking cookies. To get the best results, she needs to not just read the recipe and follow the instructions. She needs to FIRST GET ALL INGREDIENTS and put them in a handy place. Then she needs to get all equipment she needs. She also needs to get her timing right, or the oven will not be at the right temperature when the cookies are ready to hit the oven.

Time for you to get all your ingredients together in a handy place.

  • List all the skills your dream employer/client/customer is looking for.
  • List all the knowledge your dream employer/client/customer expects.
  • Make some quick notes with each skill/knowledge. When did you first gain this knowledge, learn this skill? When did you really use it? How did you further develop?
  • List all compliments you ever received work-wise that really hit home (what was the compliment, who dished it out, when).
  • Have a copy of your CV handy.
  • If you are not one hundred percent happy with you profile photo, start digging around your computer and phone for some pictures you like, you don’t have to choose yet.

The next step in creating a fabulous LinkedIn Profile

Ever baked scones? They guaranteed fail if you rush it. If you just start kneading away at the dough, whilst the recipe clearly states to gently rub the butter with your finger tips. Same applies to your LinkedIn profile. I’ll take you through the process, but one step at the time. You will find the next step, next week. Unless this is an ‘old’  post, then you are lucky enough to find a link to the next step right here!

Need some help? I am happy to work with you 1-on-1 in a full-on, four hour session to totally reboot your profile. Reboot it so you nail that first impression every single time. We can work in Amsterdam or via Skype. Find out all about it here. (There is a €200 discount if you book in 2015, see secret code down the bottom of this page).