TL;DR; (too long; didn’t read;) key points of this video.

1. Pay attention to holidays, especially when your audience in global.
2. Fix any stuff up, as long as it doesn’t damage your credibility.
3. Only have ONE call to action, don’t confuse your audience.
4. I (Petra) AM quite brilliant at some things! ?
5. You want to check out the “give this a miss” part of the sales page (you do, honestly).

[VIDEO TRANSCRIPT]

Hey there, me again. So the plan was to update you on the launch this week. Oh my gosh, bad hair day. Yep, the plan was to update you on the launch this week. The membership launch that started out as an epic fail – as far as launches go. And some days ago, I did a whole video – transcript and all that – to explain why – as a launch – it was such a fail. 

I don’t think it was a fail in other respects. Like I did that workshop, that free online workshop. And even though I didn’t make any membership sales at the end. What I did do, was I created loyal fans. I created ambassadors, so over time some of these people most likely become paying clients or they will refer other people to me. So that’s that bit. 

The other thing is, because I started so late with the launch. Normally – my style at least – is to post a bit more often and then still give really useful helpful LinkedIn tips and then sort of as an aside, have a bit of a PS.  Like: hey, by the way, you might want to buy this or whatnot.

It means that all my posts my videos, my newsletters, still have LinkedIn tips – still have valuable content – with a little bit of a sales message and then towards the end, this where you really go like, you know, 48 hours left 24 hours left 2 hours left to really get those people that were on the fence the whole time to buy the membership. 

Because I hardly did any content leading up to it. It feels quite awkward to now suddenly jump into this quick quick quick buy now kind of thing. I’m still going to do it, because you know, nothing lost. 

So what’s happening at the moment? I’ve done two emails that I thought still quite interesting but also had a bit of sales pitch in there. Each one only had three unsubscribes. So that’s not too bad. That’s actually going quite well. 

BUT… but, but, but, I just realised the biggest stuff up ever in this launch.

And I mean I lived in the United States twice in my life. After High School, I lived in Denver Colorado for six months. I came back here, got a degree and then I lived in Washington DC for another 6 months. After that, I spent 10 years in Australia, which is not relevant for this bit. But since I came back to the Netherlands, I have mainly surrounded myself with expats. 

So I’ve somehow been living in this global community, online, offline, everywhere and what did I forget? The last day of this membership launch, the day that it’s like BUY NOW or things go up in price and all that kind of stuff. It is Thanksgiving in the US.

How stupid can you be?

But you know what? I’m just going to change it. Yep. So few people would have seen things that say, oh you got to buy before Thursday night 26th of November at 8 p.m. My time. And then it may or may not say what kind that is in other parts of the world. And I’m just going to change it.

On the one hand, with launches and things, there’s always this thing. If you say this day, this time, that’s it. We’re going to cut it off. Then don’t sell it for that same price after that. And that is fair enough, you know, you want to be reliable you want to be trustworthy.

But because I’ve still got two days, I will go on my website, reset the timer, change the wording so that I still stick to it, that if you hit my website And it says that the membership is only available at this rate, until this day this time, and this has passed and you don’t go and buy, yep. It’ll be a hundred euros more. So that is a thing. I really need to fix it today. And that was my quick news [mumble] launch.

Oh something else, don’t know if you’ve really looked into – so here’s a business tip coming up – Don’t know how much you really looked into marketing and maybe email marketing or sales pages all that in your business.

The biggest thing they’re always telling us… Have ONE, only one, call to action. Don’t give people different things to click on, because either they get confused and click nothing or they might click the wrong thing. So only promote one thing at a time. 

So what did I do today? I sent out an extra email a Facebook post and a LinkedIn post to let people know about LinkedIn Tea. My free weekly LinkedIn training that is happening today and I wanted a few more bums on seats so yeah to completely confuse people whilst I’m in a launch, trying to sell a paid membership, [unintelligent sounds] brilliant membership really, more about that later. 

So while I’m doing this, suddenly I spend the day promoting a free thing in the middle of it. Yeah. Marketing maybe not my strongest point. 

☑ LinkedIn Training.

☑ Business Coaching.

☑ Having fun.

YEAH, THAT’S ME!

—

?????? What was your best ‘save’ when you stuffed up? ??????

TL;DR; key points in this lead generation video

1. When you are visible for your expertise people start mentioning you to others.
2. Make connecting on LinkedIn personal.
3. Share some of your expertise in a valuable manner with your connections.
4. Impress people (in a positive manner) and they will keep the talk about you going.
5. Overnight success takes consistent action, something I support established coaches and other values-based entrepreneurs with.
6. Hot off the press:  this small action resulted in not TWO but FIVE high-ticket new clients. BAM.

[VIDEO TRANSCRIPT]

Hey, hey, hello. Today I want to talk to you about a tiny little action I took. The actual lead generation action took me less than to less than two minutes and that gave me 2 one-on-one clients, my high ticket service which, ehm, you know, generating enough income for me for the next six weeks.

Yeah, all that from one action that took less than two minutes.

I’ll tell you what this action was, but let’s look a little bit at the context. I don’t know if you’ve heard this thing… a lot of people whether they’re big in business or showbiz or something else. They sometimes complain that the world doesn’t take them seriously.

That people think they just woke up one day with this big success. Whereas overnight success generally has been in the making 10-20 years.

That also happened a bit with what I did here, because that one little action that I took came from trial and error over a period of years. Seeing what worked. Finding my own way in how I work and tweaking it, testing, trying out… things like that.

One of the things I always talk about is how I don’t do acquisition in the sense of cold calling, cos that’s scary. Instead, the way I act and interact on LinkedIn gets people to notice me, to remember me, to get a bit of a feel for my expertise and my personality and that leads to clients.

This is something that – again – I have developed over years. So it’s easier for me now to teach other people – to teach you – how to do these things. Because I don’t need as many years it took me to figure it out and perfect it, to them explain it to you.

What was this little action, you may wonder? Just a voice message! As a voice message on LinkedIn can only be 60 seconds, I had to look at the profile to decide what to say. So that’s why I said it took me two minutes.

What happened? I got a connection request and I got this from someone that I absolutely didn’t know. No idea, we didn’t even have joined connections, nothing there, but they did send me a personal invite. That’s always good thing. They told me that my name had been mentioned in some Facebook group. A Facebook group that I am not a member of.

So that was the first good thing. That is what happens when you become very visible for your expertise. People start talking behind your back in a good way. Anyway, so I accepted the invite, sent a nice message back, then – when I went on the person’s profile – I saw something that completely confused the shit outta me. Where I didn’t know if they were looking for clients as a consultant or looking for an employer. And whether their main focus was this industry or that and there were two specific parts that totally sent different messages.

I recorded a voice message, obviously with something nice to say, something I really liked about the profile and then said look, you know, there’s just one thing that really confuses me. So I hope you don’t mind and I told them what confused me. This led to some messaging back and forth. We hopped on a quick call about my work and what I offer and all that.

They were interested. I talked about my program. It’s called: Serious Shit. Which is my seven-week signature program. But at that stage they were more interested in profile only, which is about half that program. Yeah, but then the big thing was they still weren’t even sure themselves whether to go for employee or consultant.

That was their biggest struggle at the moment, and I had picked up on that from their profile and put the finger on it in that one-minute message. I gave it a few days and then I said, look if that’s your struggle, why don’t we hop on another call and talk about that. We did, I took notes and took a picture of the notes. Sent it to her and said look, this is how I see it.

Now what happened this person did end up hiring me for the profile, but they rang their brother in a different country. And talked about that one-minute voice message. They said: look you got to reach out to this lady. (that’s me) Because if she can give this much value in just a 60-second voice message. Imagine what it’d be like to work with her.

So the brother also booked a call with me. He knew exactly where he was going, what he wanted, what he was doing and booked the big fat Serious Shit program. Anyways, I’ve got another call lined up today with his best friend. [SPOILER ALERT: the friend just booked the 7-week Serious Shit program, so my small LinkedIn action gained me THREE high-ticket new clients. BAM] And I mean we’re talking people, we’re talking people in a company that everybody knows – that’s not LinkedIn.

Yeah, and you know and at a level where, where they know what they’re doing. And that is the kind of client I like best. It’s not so much like. Oh look at this high-up corporate client. No, it’s like getting a new client who’s at a stage where they know what they stand for, where they know what they want, when they know what their values are, and THEN working with them to word that on their LinkedIn.

That is so amazing. Well, I think so anyway.

If you like that idea of, you know, sending a quick voice message after you connect with someone. Then I encourage you to just play with it for a while. Do it for one week. Tell yourself for one week, every new connection request you get, you visit their profile you find something that relates to your area of expertise so that you can give a tip or even if you don’t want to give a tip, but just a nice little voice message. Just do it for one week. Building genuine relationships is a great start to organic lead generation.