Or maybe I should ask, what type of content on LinkedIn gets you most engagement and views? I haven’t looked at my stats much, let alone compare. I did want to show you though, that LENGTH of post really doesn’t matter.
What matters is: “Does your content resonate with your audience?” This pissy little one-liner got a fair bit of traction. Another 800 views since I captured this screenshot.
WHY DID THIS CONTENT WORK?
1) It is so short, people don’t have to click ‘show more’.
2) It is a statement that people feel strongly about.
3) I do reply to each comment.
NUMBER 3 IS IMPORTANT FOR MULTIPLE REASONS
- It is always a good idea to acknowledge and thank the people who took the effort to comment. That is just friendly and polite.
- By responding to comments, you can add more information, showing your expertise.
- Having a conversation is the starting point of relationship building, which is what networking is all about.
WHY DOES ANY OF THIS MATTER?
Because the engagement with my post creates exposure for me to the network of the person that commented. One of their connections (2nd degree to me) might then also comment and thus exposing me to THEIR network. Easy peasy way to reach a large audience and become known for your expertise.
SO WHAT CONTENT ON LINKEDIN WORKS BEST?
There is no straight answer. As soon as everybody noticed post with images worked like a charm, the algorithm changed. Same with links to websites or videos. Then there were the mighty long dramatic posts that started with two sensational lines.
At the moment your best bet seems to be a mix of content on LinkedIn. Short posts, longer ones. Video, images, links… just two quick notes with that. When posting a video, the algothingymebob does seem to favour UPLOADS over links to YouTube or Vimeo, same as FB. They like to keep people on their platform. This is also why people now tend to put links (URL) in a comment, so the actual post isn’t seen as sending people to another site.
>>> Thoughts? Questions? Compliments? J Hit the comments! <<<
If you are an admin of your own LinkedIn Company Page or the page of the company you work for, you might have run into this. Anytime you like, comment or share, you do so as the page instead of YOU from your personal LinkedIn Profile. There is an easy fix for that! Mind you, I overlooked it for quite some time. Once you know, it is like DUH!
YUP THAT IS ALL THERE IS TO IT
By default (A) you are in ‘manage page’ modus (admin view). This means you comment, like, share as the page. Clicking ‘go to member view’ (B) allows you to comment, like and share as yourself.
PS In the app you automatically share as YOU when you visit your company page.
>>> Any comments? Questions? Other LinkedIn Company Page things to share? GO FOR IT. <<<
Skills and endorsement must be the topic I wrote about most often. Back in 2014, to let you know how to receive genuine LinkedIn Endorsements. Back then people still received suggestions that could be a bit off the mark. A year later you were able to read all about the importance of LinkedIn Skills and Endorsements. Last year (May 2017) LinkedIn gave the Skills and Endorsement section a new look. It actually added more backbone to the endorsements, as they first showed us endorsements by peers with the same skill and endorsements by people you (the viewer) have in common. This was also the time LinkedIn started showing just 3 skills instead of a bingo card full.
EVERYTHING (NEARLY) LOOKS DIFFERENT
Early 2018 we saw a massive change to the LinkedIn Profile roll out. Most noticeably your pretty face now lives on the left when viewed from desktop and is still centred when viewed on mobile. Lots of fun creating a banner that works on both devices. You can find out about the other changes in this article.
LINKEDIN SKILLS AND ENDORSEMENTS CHANGES
LinkedIn now orders your skills in categories. There are 5 categories and you have no say in what skill goes where or the order of the categories. Here they are listed in the order they display on your profile You need to click “show more” to see them, otherwise you will just see the top three skills.
- Industry Knowledge
- Tools and Technologies
- Interpersonal Skills
- Other Skills
YOU DO HAVE SOME CONTROL
LinkedIn shows 3 skills and endorsements to your profile visitors. This always used to be the 3 with most endorsements. Presumably, this is still the case. What I KNOW is still the case, you can control this. They each have a blue pin in front of them. Any skill you do not want to be featured, click the blue pin to deselect. Now click the pin in front of a skill you do want to show off.
All other skills are sorted into the above categories. You have no control over that. In my case that means all LinkedIn related skills live in the bottom bucket “Other skills”. Had I left Facebook and Twitter on my profile, they would have been listed under “Tools and Technologies”. You CAN still reorder your skills, only this is now limited to within the category. Just grab the hamburger (three lines) to the right of a skill and click and drag.
ADDITIONAL FUNCTIONALITY ON MOBILE
When endorsing someone on your mobile device, like I did for my friend Jo Saunders, you get asked for a rating. LinkedIn explains that the recipients do not get to see this. What exactly they do with this rating we don’t know yet, but most likely it has to do with some algoritmethingemebob so sooner or later it will be important. See images below for an explanation.
>>> Skills and Endorsements are not going anywhere. How do you feel about them? Please share your thoughts, feelings, questions in the comments. <<<
On the first day of spring, 21 March 2018, my friend Angus Grady told me something was up. The way he viewed LinkedIn Profiles had gone all topsy-turvy. Two weeks later I understood what he meant. By now this new LinkedIn Profile Look is visible to most people; time to have a closer look.
CRAZY THING ABOUT NEW LINKEDIN PROFILE LOOK
It is all about who’s LOOKING. So when you didn’t have it yet, all looked unchanged, yet when someone else looked at your profile, they might see the new LinkedIn Profile Look. The reason this matters most is your background image (LinkedIn Banner). It used to be obscured by your profile picture in the centre, but now it covers the left. To make matter worse: at time of writing, there is a discrepancy between mobile and desktop. The image is this post is a desktop view, on mobile your headshot still covers the centre of your banner.
9 CHANGES TO BE AWARE OFF
You’ve just read all about change #1, your pretty face has been shoved to the left. Below the list of 9 changes, you can read all about numbers 2 through 9.
- Headshot moved, implications for banner image.
- Your headline moved to the left.
- The blue button has new meaning.
- More is more or less the same.
- Your current position is also easier to spot.
- You have the option to NOT show education on the top card.
- Contact info is no longer hidden.
- Slightly longer preview of your summary.
- Up to 5 media visible with summary; without clicking “Show more”.
YOUR HEADLINE MOVED TO THE LEFT.
Why does this matter? Depending on the length of your headline it might look funny. On desktop mine now has one word all by itself on a 3rd line. It used to be two lines and centered instead of left aligned. Not much you can do about it. It will look different on various devices people view on.
THE BLUE BUTTON HAS NEW MEANING.
When on your own profile, this now holds the options to add sections to your profile! I like how that now all lives in one easy to find spot. When visiting someone’s profile it still holds the option to message or connect (depending on your relationship).
MORE IS MORE OR LESS THE SAME.
On your own profile more lets you save your profile as PDF or share your profile. When visiting someone else’s profile more gives these options as well as options to recommend, ask to be recommended, disconnect, block or un-follow.
YOUR CURRENT POSITION IS EASIER TO SPOT.
In the old LinkedIn Profile Look your current job title, company, educational institute, location and number of connections were all more or less one long sentence directly under your headline. In the new LinkedIn Profile Look there is a neat, organised clear list of the most important parts of your profile.
YOU HAVE THE OPTION TO NOT SHOW EDUCATION ON THE TOP.
Generally, I advise listing all your experience and education. They show your professional development and by writing clever descriptions you can use keywords all through your profile. At the same time, I am all for personal choice and options, so YAY for the ability not to show education in the top section of your LinkedIn Profile.
CONTACT INFO NO LONGER HIDDEN.
This one I LOVE. It used to be hard to find. Now it is in clear view. Make sure you utilise this piece of LinkedIn Profile real estate to the max. Read all about the hidden gems of your contact details on LinkedIn right here.
SLIGHTLY LONGER PREVIEW OF YOUR SUMMARY.
This is a great improvement! Your summary is where you present yourself to the reader who made it past your pretty picture and great headline. Beware that people checking you out via the mobile app will still see less than those using the desktop version. If you need some help structuring your summary, you might like to read this post.
UP TO 5 MEDIA VISIBLE WITH SUMMARY.
YAY media with the summary is no longer hidden behind the “Show more” link. Not only is it directly visible with the new look LinkedIn Profile, there are also MORE media items visible without scrolling. I’m sure you’ve heard that thing about a picture vs 1000 words. You can also upload video, presentations, PDFs or links to websites. Mind you, not all displays pretty.
>>> Tell me in the comments: have you updated your banner? What other changes have you made?<<<
You can use video on LinkedIn for many reasons. Video is a quick and easy way to show your expertise. You can record ‘how to’ videos, quick tip videos, videos with background information, product demos, videos of you speaking… you can even ask people to record video testimonials! Here are four things to keep in mind when adding video to your profile:
- Directly upload video on LinkedIn.
- Places where you can add video to LinkedIn.
- Fun ideas for video on your profile.
- Always add value.
1. DIRECTLY UPLOAD VIDEO ON LINKEDIN
LinkedIn, like most platforms, doesn’t like people leaving their site. The algorithingymebob prefers you to upload a video on LinkedIn over posting a link to YouTube or Vimeo. With the mobile app you can even record video on LinkedIn, but editing options are limited (next to none).
2. WHERE CAN YOU ADD VIDEO ON LINKEDIN?
Just recently (at time of writing, spring 2018) LinkedIn added the option for video on Company Pages. Even sponsored posts (ads really). Apart from that, you can add video on LinkedIn to your status updates (posts), LinkedIn Articles (the blog option so to speak) and your profile.
3. IDEAS FOR VIDEO ON YOUR LINKEDIN PROFILE
Your profile allows you to add video to your summary, experience and even education section. If you gave a presentation or talk, a little video is great. I suggest editing so you have a 1-2 min video that makes a point in itself, rather than just showing that you were on stage.
You can also demonstrate products, record interviews or turn PowerPoints into videos. A 30-60 sec introduction video is great. People get to know you and you can take away any (unconscious) bias people may have regarding your language proficiency or academic level.
4. ALWAYS ADD VALUE
Whatever you do, keep your reader in mind. Add value for them. Share tips, how-to’s, insights, anything that makes people feel it was worth their while watching. A few more ideas for video: behind the scenes at your company, a customer case study, a weekly series that makes people look out for your video, you can even turn your blog posts into videos by narrating them.
>>> What ideas have you got for video on LinkedIn? Please share in the comments!<<<