3 Skills in full view on LinkedIn; happy with yours?

3 Skills in full view on LinkedIn; happy with yours?

LinkedIn skills and endorsement, love ’em or hate ’em; you still need them! They are one of my fav topics to talk about, I’ve even got a post called: “I need to talk to you about LinkedIn Endorsements, trust me!“. All the reasoning in that article still holds true today. Only now we get to see less and need to use them more cleverly.

LinkedIn underwent a major overhaul early 2017, this affected how your skills displays big time! You can add 50 skills to your profile, yet only THREE are in full view! We used to see 10 skills with up to 12 endorsement for each of those skills.


Displaying 3 skills instead of 10 and just 2 endorsements instead of 12 is definitely less. At the same time, the way LinkedIn Skills and Endorsements are displayed now is considered more. Instead of just 12 pretty faces the two displayed are carefully chosen by LinkedIn.

We trust people over adds and people we know even more so! As you can see in the image to the left, which I took from Stephanie Ward’s Profile, the two endorsements for each skill have something in common. The first one shows a peer professional and mentions how many professionals with the same skill endorsed Stephanie. The second endorsement comes from someone in my own network and tells me how many people from my network endorsed this skill.


That is right CHOOSE, don’t meekly accept the choices LinkedIn makes on your behalf. Obviously you will choose 3 skills that people who consider hiring you are looking for. You probably have more than 3 desirable skills. In that case it is tempting to go for the 3 skills that have most endorsements. If there is a particular skill you’d like more endorsements on, you might be brave and stick that one on the top. Probably as #2 nicely cushioned with two highly endorsed skills.


  1. Click your pretty little face top right
  2. Scroll down to ‘featured skills & endorsements
  3. Click the pencil’ next to ‘add a new skill’
  4. Drag the little lines to the right to move a skill
  5. Click save

One final thought: you can add 50 skills. Make the most of this. Recruiters search for specific skills, this is the only place in your LinkedIn Profile where you can list keywords without cleverly wording your sentences.



>>> TELL ME which 3 skills do you display and who those? <<<


Your LinkedIn Summary went from 2000 to 60 characters!

Your LinkedIn Summary went from 2000 to 60 characters!

LinkedIn gives you 2000 characters to write your summary! That is great. Don’t let the word ‘summary’ fool you, this place can be utilised much better than by literally summarising your profile. As I said before: “Never use your LinkedIn Summary to ehm … summarise“.

LinkedIn underwent a major overhaul early 2017, this affected how your summary displays big time! Out of those 2000 brilliantly worded characters people get to see either: about 200-230 or as little as 60 characters.


Your LinkedIn Summary is easily overlooked. Two lines of text. You’ll need to find a way to interest readers to click to see more. It gets even worse on mobile, only about 60 characters displaying.

Beware of missing spaces! Notice something strange in the image to the left, thanks Sarah Haïlé-Fida for letting me use your profile. What is a STORYAs? That is when you add a ‘return’ to go the the next line and LinkedIn kindly removes it to display more of your summary!


Is your first line shorter than what’ll be displayed? Maybe you started with a heading or short statement? In that case start the second line with a hyphen and a space. In the full profile it is still the next line. In the preview it looks like this: ☆ MY STORY – As a manager. Just a tad easier on the eye.


  1. Click your pretty little face top right
  2. Scroll down to summary (add one if needed)
  3. Click the pencil
  4. Write a brilliant, catchy, enthralling first line
  5. Click save

For more help on brilliantly compelling summaries, read this clever little piece I wrote some years ago.
Still pretty darn useful if I say so myself.

>>> TELL ME what are the first two lines (not sentences) of your summary? <<<

Why you need to fix your job titles urgently!

Why you need to fix your job titles urgently!

Your LinkedIn Profile is not a verbatim copy of your resume, or your business card for that matter. LinkedIn displays the job titles on your profile (under experience) in bold, this makes them one of the few items to stand out. After the introduction of the ‘New LinkedIn’ your profile has a cleaner look; that is nice. It also means less information is visible at once; this is not so nice. People actually need to click to see the description of your experience.

With 58% of LinkedIn visits being conducted on mobile, the majority of visitors to your profile will ONLY see your job titles. Your visitors on desktop are treated to your most recent position in full, the rest of your experience is collapsed, into job title, company and dates.

First impressions are made in seconds; the internet is a fast paced environment. When a recruiter -or potential client- visits your LinkedIn profile, they need to see at first glance if this profile is worth further scrutiny. Descriptive headlines give a preview of what to expect if you click through to see the full experience description.


Now that we need to click to see your description, your titles need to be descriptive. Please say goodbye to: ✘owner ✘founder ✘director ✘manager ✘consultant ✘trainer. These ‘titles’ tell me nothing about you or your expertise! The tricky bit is: you’re dealing with search engines and human beings. You need to show up in the right searches and give additional information to the human reader.

Start by using a very well-know, common job title such as “project manager”. Next elaborate on your expertise: “Project Manager: focused on global renewable energy projects and sustainable building innovations.” BOOM! 98 characters including spaces and the full stop at the end.



  1. Click your pretty little face top right
  2. Scroll down to experience
  3. Click the pencil
  4. Fill in the blanks
  5. Click save

For more help on brilliant job titles, read this clever little piece I wrote some years ago.
Still pretty darn useful if I say so myself.

>>> TELL ME what titles have you got on your profile in the experience section? <<<

LinkedIn Headshot adventure and lipstick in strange places

LinkedIn Headshot adventure and lipstick in strange places

First impressions are made in seconds. On LinkedIn it is your LinkedIn Profile Picture, your name and your headline that create this first impression. I was pretty happy with my head-shot for years, but there you go: YEARS! it was nearly 5 years old and although I still look stunning as, it was time for an update.


  • The hilarious adventures we had doing the photo-shoot
  • My top three tips in regard to a LinkedIn Profile Picture
  • The top three tips from the photographer I worked with


We decided on an outdoor picture, with a background that somehow helps strengthen the message that I work with clients worldwide. This meant I did NOT want to have your very recognisable Amsterdam city-scape. We met at a train station with an abundance of office buildings surrounding it.

I got told off for not having put on a little make up. I quickly popped into the pharmacy at the station to buy some. I’ve seen people put on make-up on public transport heaps of times. See it happen at the ferry daily. I’ve not seen people do their thing in a passageway of a busy train station yet. I just figured it was best to use as much natural light as possible. Now if you thought the place to apply the lipstick was a little funny, how about this? When I was done the photographer took the lipstick off me and applied it to my cheeks! Strange places for lipstick all around.

linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (1)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (3)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (17)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (19)linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (6)


linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (15)I find fault in every picture. My smile is too big, my eyes too closed. I look insecure, I stare too much. My posture is an inch out of whack. Oh and I just CANNOT pull of facial expressions (such as a natural smile) on cue. When I did more or less get everything right a gust of wind would blow my hair straight up in the air. We weren’t really getting results, but we had great fun. Especially when noticing the commuters walk past, wondering what kind of photo shoot this was.

linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (16)After a while we decided to move to the other side of the train station. Little did we know the background was much better there, it was more sheltered from the wind and even the sunlight seemed to catch me at a better angle.
At the end of the day I have to say, Vanessa Lam, from Lam Studios DID manage to get some great images of me. The one I like best are not suitable for LinkedIn though. Now I have just one tiny little problem. Picture #10 has captured me in the best possible way. I look just like I should look for a LinkedIn Profile Picture. Friendly, approachable, confident and businesslike all in one.


I now have 1 pic in which I look absolutely stunning! Yet I have another picture with the best background, making me stand out. Dilemma, dilemma, I don’t know which one to use. I’ll show both options at the end of this post, hopefully you can help me make up my mind.


  • Picture needs to support and strengthen your written message. In my headline you read that I work with international professionals; I won’t use tulips and windmills as my backdrop.
  • Look directly into the camera. Looking at your profile means I am asking you: “What do you do?” When you answer me, it is nice to have eye contact.
  • Head and shoulders. The more of you in the picture, the smaller you become. Networking is about engaging and building relationships so it is important that you are easily recognisable.


  • Be yourself. Wear clothing that reflects your personality and that you feel comfortable and confident in. If you’re not happy with your clothing, it will show in your face and in the photos.
  • Plan on wearing make-up. The camera absorbs a lot of it, so plan to wear some if you never wear any, or about 20% more than you normally wear if you wear some regularly.
  • Relax and let the photographer guide you. The majority of people are not comfortable posing in front of a camera or even looking natural on cue.
linkedin-profile-picture-photo shoot-petra-fisher-linkedin-trainer-consultant-expert (5)


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Please help me out here. Which headshot should be my LinkedIn Profile Picture? In the comments below give me your option on WHY you be believe the left or right picture is the best fit for my LinkedIn Profile.

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Are personalised LinkedIn Invites even visible?

Are personalised LinkedIn Invites even visible?

Is it any use to send personalised LinkedIn Invites these days? With the majority of people using LinkedIn on their phone, no-one sees it anymore, right? WRONG! LinkedIn now does show you the personalised invitation on your phone and tablet. Both in Android and Apple. You don’t even have to look THAT hard to find it.

Let me show you how it goes!

Illustrated guide below for your convenience. Screenshots from Android, but not that different on Apple I noticed when testing on my iPad (the things I do for you :-)).

Looking at the images above from left to right these are the steps to take:

  1. When noticing an invite on your phone, the first few words (if personalised) are visible. Click the actual invites tab.
  2. Oh dear, now you see LESS of the invite. Click “see more”
  3. Here you can see the whole invite, read it, ENJOY IT, then accept it!
  4. Now that you are connected, you can send a message to start engaging.


The actual text of the invite is VISIBLE in the chatscreen! (first image below) That was missing for the longest time. Same applies if you were the one to send out the invitation

You can also SEND personalised LinkedIn Invites from your phone!

This is still well hidden by LinkedIn. Gotta have some fun playing hide and seek. Just check the 2nd, 3rd and 4th image above (slightly more advanced instructions then with first series of illustrations in this post).

  1. Forget 1, that still goes with the explanation above, we are going to start with image 2.
  2. DO NOT hit the connect button. Instead click the 3 dots above. Apple did an even better job at hiding those 3 dots. Go all the way to the top, and spot them lying down (lazy things) next to the search bar.
  3. Click on “personalise invite”
  4. Write your own snazzy invitation, you’ve got 300 characters to do so!

The Facebook Group mentioned in the invite is where I share all stuff LinkedIn including live recorded video tips.


>>> Now tell me… do you still think it is utter nonsense to bother with personalised LinkedIn Invites? <<<