When did you last check your LinkedIn settings and privacy?

When did you last check your LinkedIn settings and privacy?

Its all about me! Actually, that is YOU! LinkedIn Settings and Privacy are found by clicking the drop-down arrow next to “Me” underneath the tiny picture of your gorgeous self (in the menu bar). There are three main categories with twelve subcategories: 48 SETTINGS TO DEAL WITH! Not going to bore you with all of them, but there are some you really have to look at! Advertising Preferences, Representing your Organisation, and Profile Viewing Options for example.




As we know, LinkedIn continually develops, meaning features come and go. This isn’t always noticeable in everyday use. It doesn’t hurt to add a repeat reminder to your calendar, to check your LinkedIn Settings & Privacy quarterly. The three main categories are Account, Privacy and Communications. They each have subcategories which each have multiple items. Dizzy yet? Not to worry, it is all very organised and easy to review. I’ll explain some below the screenshot. Not all, not even half, as I pride myself on short blogs that just take minutes to read.




Representing your organization, this is a tricky one. In the olden days, if the company you work for advertised on LinkedIn, your profile picture and name could be displayed with it. To be honest, I have not been able to find if this is still the case. You do show up in “company insights” to users with a Premium Business, Sales Navigator or (some) Recruiter accounts. That can look like this:


Other insights are: Total Employee count, New Hires (with profile pic, name, clickable link to profile), notable company alumni (with profile pic, name, clickable link to profile). Up to you to weigh up professional visibility against privacy.

Advertising preferences: I’ve always put this on ‘no’, but once again it comes down to personal preference. You will get to see advertisements regardless. Unless you install the “Adbock Plus” extension in your browser (highly recommended, no affiliate). If you leave this setting on yes, you’ll see targeted ads based on your interest. If you set it to no, you’ll get random advertising.

Profile viewing options: This is where you decide to openly smile at someone or secretly check them out.Occasionally there are good reasons to stay under the radar. If you are a therapist and checking out LinkedIn profiles of your clients, they might feel creeped out. Not sure why, as it is only your PROFESSIONAL life displayed. If you are open to a new position or new clients, be open! Let people know they sparked your interest enough to check out their profile!




How many emails a day to you delete without opening? I suggest if you are on LinkedIn daily, you can turn off all e-mail notifications. You will see the little notification bell on LinkedIn anyway. Just if you are a member of groups you don’t visit daily, set the email notification for those groups on a weekly digest, to quickly scan what is happening.

Download your data: this is a pretty nifty feature. I know you would never download your connections to then add them to your newsletter or otherwise spam them. It is handy to have your network in Excel though, a lot easier to analyse your network by: First Name, Last Name, Email Address, Company, Position, or Connected On date. More ore fun (for the ego) it is to download your recommendations! In the olden days, you could only download your full data archive, now you can pick and choose, go have a look!


>>> Please go to Settings and Privacy and walk through each option. If you have ANY questions, pop them in the comments below!”<<<


8 Hidden gems on your LinkedIn Profile: explore contact!

8 Hidden gems on your LinkedIn Profile: explore contact!

How up to date and complete is the contact section on your LinkedIn profile? When I took a screenshot for this post I found out – shock horror – that the 3 links to my website, the information with address, and Skype were all missing. Yikes. Especially since I did something clever with 2 out of those 3 entries.




  1. Profile URL (make it clean and lean)
  2. Websites (add description)
  3. Phone (more on that later)
  4. Address (here I got real clever)
  5. Email (more on that later)
  6. Twitter (remember twitter?)
  7. IM (I put my Skype name here)
  8. Birthday (if you like congrats)




LinkedIn Profile URL
By default, LinkedIn adds some gibberish after your name. Not a pretty sight. Please clean it up by just typing in your name.

You can add THREE websites to your profile. They can all link to the same website! Link to the home page, the services page and the contact page for example. Make sure to go for “other” instead of “personal” or “company” the other field allows you type a short description that appears after the URL (in brackets).

If you are happy to be contacted to by phone, do add the number. Now remember: these gems are HIDDEN. The contact bit sits in the right sidebar AND people need to click “show more” double whammy hidden. Add the phone number (with a call to action) to your summary as well.

Sure, you can add your business address. But it is a free text field, so you can just type any message you like here! Whoppaaa… get creative and clever people.

Same story as the phone number. Nuf said.

If you are on Twitter, add it here. It becomes a clickable link on your profile AND it is visible ABOVE the contact section as well, without having to click on “show more”

Here you can add ONE messenger service. Options are: AIM, Skype, Yahoo!Messenger (do people use that?), ICQ (whoohoo its back! Born in 1996, 7 years before LinkedIn, WordPress or Skype), Google Hangouts, QQ, WeChat (cannot be serious about Chinese market if you are not on WeChat).

This is so cool! You connections send you messages. True, often just the default LinkedIn one, but hey, they DO put in the effort to click that. Or (makes me feel real special) people use the LinkedIn trigger and then replace the default message with a personal birthday wish!

>>> Tell me (in the comments) are you using all 8? Why/why not? <<<



5 Ideas on how to manage LinkedIn invites.

5 Ideas on how to manage LinkedIn invites.

Why on earth would you want to manage LinkedIn Invites? Great question. Mind you, we weren’t able to, so I never gave it much thought. Two things changed. Firstly I decided to only deal with my LinkedIn Invites once a week, so I can properly engage with the people who took the time to invite me. Secondly, LinkedIn added options to filter your invites.




Since I only deal with my invitations once a week, there are more than 1 or 2 to deal with. At times, this can feel a bit overwhelming. Nothing too bad, until I wrote that ONE post on LinkedIn that went wild. 80K views (it is a bit embarrassing, as the post didn’t even contain any great tip, just a bit of fun). Now those views lead to quite a few invites. Obviously, this had to happen when I was barely online for two weeks due to some obnoxious lurgi that refused to leave my house. Faced with a large list of invites, I wish I could filter them. Low and behold, today I noticed I can!





  1. You can now filter your invites to display only invites from people in your company. Not very useful for a sole entrepreneur, but quite handy when working for a large corporation. This way, when you don’t have time to properly deal with all invites, at least accept those from your colleagues, so they don’t feel snubbed.
  2. You can filter by people who attended the same school (college, university) as you. This could potentially lead to a fun blast from the past, so by all means apply this filter when you are bored.
  3. You can filter by people who have mutual connections. This allows you to give priority to second-degree connections over third. But then again, isn’t it much more fascinating to find out why those 3rd-degree connections want to get a closer relationship with you?
  4. I would LOVE to be able to manage LinkedIn Invitations by filtering out the invites with a personal message. I love responding to those first, as these people put in some effort to start building a relationship, which is what networking is all about.
  5. Another one high on my wishlist… sorting by country. For some people local contacts are most valuable, others try to establish their network in specific reasons. When pressed for time, wouldn’t it be great to be able to prioritise that way?


>>> Please add to the list by adding your clever thoughts in the comments <<<


Something shocking about your LinkedIn Search results

Something shocking about your LinkedIn Search results


The other day I asked my connections on LinkedIn to join me in a little LinkedIn search experiment. I asked them to hit search without typing anything in the search box and tell me how many hits they got. The results ranged from 200K to 11M.

See experiment here. 


Conducting a LinkedIn search with an empty search field, you get quite a variety of results. You are not searching the full LinkedIn Database (all members), but just YOUR network. It would be easy to assume that this has something to do with the number of connections, but it is more complicated than that.


Your LinkedIn Network consists of 1st degree, 2nd degree, 3rd degree and group members. This puts quite some importance on 1st and groups. If you connect to 10 people with 200 connections each then you add 2010 people to your network (for argument’s sake they have no overlap). If you connect to 5 people with 1000 connections each, this grows your network by 5005 people. Members of the groups you belong to are also part of your network. So it makes a difference if you are a member of 10 small groups or 5 large groups. It doesn’t hurt to become a member of the largest two groups in the region that you focus on.


Just like on Google or any old search engine, you can use Boolean expressions. Searching for: Petra AND Amsterdam will give you results that contain both words. Searching for Petra OR Amsterdam will give you all results that contain at least one of the two words. Now I am doing a lot of math these days. The joys of living with a teenager! So I am totally into formulas (actually, I’ve always loved formulas; before LinkedIn my passion was Excel).


Petra OR (NOT Petra). Got it? You will get all profiles that either contain the word Petra OR that do NOT contain the word Petra. Yup THIS will more or less show you the full LinkedIn database. (533,518,415 at time of writing). Now use the filters on the side to narrow the results to what you are really looking for. BAM!


>>> Got any search questions? Pop ’em in the comments!<<<

5 Clever ways to use media on LinkedIn

5 Clever ways to use media on LinkedIn

Media on LinkedIn can stuff your reputation. If done without thought. Yup, gotta put thought into it. The banner on your LinkedIn profile strengthens or weakens your message. I explained this in “3 Things you need to know about your profile banner.” This goes for any media you add to your profile. Make sure it sends one clear message with the words on your profile.


Below 5 ways to use media on LinkedIn that are pretty clever. First, let me tell you what types of media you can add to your profile.

  • Video: if you are lucky, you can now record native video on LinkedIn (I haven’t got it yet (July 2017). You can also embed from 50+ providers such as YouTube, Vimeo or Hulu.
  • Images: I love creating images with Canva and with Paint (scribbling on screenshots). You can upload an image from your computer or embed an image from sites such as Instragram, Dribble or Dinosaur Comics. Yeah right!
  • Rich Media: I always struggle with this. What does the rich stand for? Also makes me wonder if we can display poor media on LinkedIn. LinkedIn gives Slideshare (which they happen to own 🙂 ), Prezi and Storify as examples.

You can also add ‘Audio’, ‘Products’ and ‘Other’ to your profile. Explore all 50+ options here, pretty much anything you can embed with embedly by the looks of it. (I got this from this page on LinkedIn Help).


  1. Counter attack prejudice.
  2. Showcase written publications.
  3. Conduct a mini lecture.
  4. Record a live video.
  5. Make a point.

1. An Armenian guy (3rd generation in The Netherlands) asked me: “When your last name is 5 syllables and your hair is pitch black, any idea what that does for your profile views?” Unfortunately, I understood his point. To counter attack he recorded a 1 minute video introducing himself. The main aim of the video was: prove he spoke flawless, accent-less Dutch.

2. If you’ve been published in a magazine, journal or newspaper there is not always a digital version to link to. You can take a picture of the publication and add this to your profile. Does miracles for establishing your authority. I published several articles in a Dutch Publication called “Marketing Rendement”. The generation that values paper publications is a dying breed, but we have not gone extinct just yet!

3. After you add media to LinkedIn, 2 items display without scrolling. I wrote 3, went to grab a screenshot and LinkedIn had changed it to 2! You can create three images that explain a topic to your audience or give step by step instructions. If you want to go over 2 images, write a table of contents on the first image, so people will know to scroll. Pay attention with uploading. The most recent upload displays first.


4. Social platforms always favour their own content. It won’t surprise me if LinkedIn will favour ‘native video’ over embedded video. What I like about live video (I use it on Facebook) is that people do not expect high tech quality. I do download the video afterwards, add captions, upload it to my YouTube channel and share it again. 85% of Facebook video is watched without sound. I have no doubt things on LinkedIn will go in the same direction.

5. Why would people read the articles you publish on LinkedIn? If you have a good title, that might entice people to click through. When people scroll quickly through their news feed an image stands out more than a text message. Always create a banner image for you LinkedIn articles that includes wording with the main point of your article.

>>> One of these days I shall follow up on my brilliant thought under point 3. How do you use media on LinkedIn? <<<