On the first day of spring, 21 March 2018, my friend Angus Grady told me something was up. The way he viewed LinkedIn Profiles had gone all topsy-turvy. Two weeks later I understood what he meant. By now this new LinkedIn Profile Look is visible to most people; time to have a closer look.
CRAZY THING ABOUT NEW LINKEDIN PROFILE LOOK
It is all about who’s LOOKING. So when you didn’t have it yet, all looked unchanged, yet when someone else looked at your profile, they might see the new LinkedIn Profile Look. The reason this matters most is your background image (LinkedIn Banner). It used to be obscured by your profile picture in the centre, but now it covers the left. To make matter worse: at time of writing, there is a discrepancy between mobile and desktop. The image is this post is a desktop view, on mobile your headshot still covers the centre of your banner.
9 CHANGES TO BE AWARE OFF
You’ve just read all about change #1, your pretty face has been shoved to the left. Below the list of 9 changes, you can read all about numbers 2 through 9.
- Headshot moved, implications for banner image.
- Your headline moved to the left.
- The blue button has new meaning.
- More is more or less the same.
- Your current position is also easier to spot.
- You have the option to NOT show education on the top card.
- Contact info is no longer hidden.
- Slightly longer preview of your summary.
- Up to 5 media visible with summary; without clicking “Show more”.
YOUR HEADLINE MOVED TO THE LEFT.
Why does this matter? Depending on the length of your headline it might look funny. On desktop mine now has one word all by itself on a 3rd line. It used to be two lines and centered instead of left aligned. Not much you can do about it. It will look different on various devices people view on.
THE BLUE BUTTON HAS NEW MEANING.
When on your own profile, this now holds the options to add sections to your profile! I like how that now all lives in one easy to find spot. When visiting someone’s profile it still holds the option to message or connect (depending on your relationship).
MORE IS MORE OR LESS THE SAME.
On your own profile more lets you save your profile as PDF or share your profile. When visiting someone else’s profile more gives these options as well as options to recommend, ask to be recommended, disconnect, block or un-follow.
YOUR CURRENT POSITION IS EASIER TO SPOT.
In the old LinkedIn Profile Look your current job title, company, educational institute, location and number of connections were all more or less one long sentence directly under your headline. In the new LinkedIn Profile Look there is a neat, organised clear list of the most important parts of your profile.
YOU HAVE THE OPTION TO NOT SHOW EDUCATION ON THE TOP.
Generally, I advise listing all your experience and education. They show your professional development and by writing clever descriptions you can use keywords all through your profile. At the same time, I am all for personal choice and options, so YAY for the ability not to show education in the top section of your LinkedIn Profile.
CONTACT INFO NO LONGER HIDDEN.
This one I LOVE. It used to be hard to find. Now it is in clear view. Make sure you utilise this piece of LinkedIn Profile real estate to the max. Read all about the hidden gems of your contact details on LinkedIn right here.
SLIGHTLY LONGER PREVIEW OF YOUR SUMMARY.
This is a great improvement! Your summary is where you present yourself to the reader who made it past your pretty picture and great headline. Beware that people checking you out via the mobile app will still see less than those using the desktop version. If you need some help structuring your summary, you might like to read this post.
UP TO 5 MEDIA VISIBLE WITH SUMMARY.
YAY media with the summary is no longer hidden behind the “Show more” link. Not only is it directly visible with the new look LinkedIn Profile, there are also MORE media items visible without scrolling. I’m sure you’ve heard that thing about a picture vs 1000 words. You can also upload video, presentations, PDFs or links to websites. Mind you, not all displays pretty.
>>> Tell me in the comments: have you updated your banner? What other changes have you made?<<<
You can use video on LinkedIn for many reasons. Video is a quick and easy way to show your expertise. You can record ‘how to’ videos, quick tip videos, videos with background information, product demos, videos of you speaking… you can even ask people to record video testimonials!
1. DIRECTLY UPLOAD VIDEO ON LINKEDIN
LinkedIn, like most platforms, doesn’t like people leaving their site. The algorithingymebob prefers you to upload a video on LinkedIn over posting a link to YouTube or Vimeo. With the mobile app you can even record video on LinkedIn, but editing options are limited (next to none).
2. WHERE CAN YOU ADD VIDEO ON LINKEDIN?
Just recently (at time of writing, spring 2018) LinkedIn added the option for video on Company Pages. Even sponsored posts (ads really). Apart from that, you can add video on LinkedIn to your status updates (posts), LinkedIn Articles (the blog option so to speak) and your profile.
3. IDEAS FOR VIDEO ON YOUR LINKEDIN PROFILE
Your profile allows you to ad video to your summary, experience and even education section. If you gave a presentation or talk, a little video is great. I suggest editing so you have a 1-2 min video that makes a point in itself, rather than just showing that you were on stage.
You can also demonstrate products, record interviews or turn PowerPoints into videos. A 30-60 sec introduction video is great. People get to know you and you can take away any (unconscious) bias people may have regarding your language proficiency or academic level.
4. ALWAYS ADD VALUE
Whatever you do, keep your reader in mind. Add value for them. Share tips, how-to’s, insights, anything that makes people feel it was worth their while watching. A few more ideas for video: behind the scenes at your company, a customer case study, a weekly series that makes people look out for your video, you can even turn your blog posts into videos by narrating them.
>>> What ideas have you got for video on LinkedIn? Please share in the comments!<<<
Do you ever look at “Who viewed your profile?” I used to, heaps, in the early days. And do nothing. Then I more or less stopped looking. What about you? Do you take action based on profile views? Before we get into it, let’s dispel …
A BIG FAT MYTH
Let’s get this straight first. Having a paid account does NOT show you the details of someone viewing in anonymous mode. That is an urban myth. LinkedIn does not breach its user’s privacy like that.
WHY CHECK WHO VIEWED YOUR PROFILE
Paying attention to who viewed your profile is more than scrolling through the list. Click on anything that wants to be clicked! Even better, check it in the app on your mobile or tablet, then you get a cool graph as well.
The information like location, company, job title is given to you a bit haphazardly. It still gives a good indication if you are attracting the right people. If not… fix your profile and focus more on your area of expertise when posting and commenting.
DIFFERENCE BETWEEN PAID AND FREE ACCOUNT
As my schooldays are LOOOONNNNNGGG time behind me, I will not look up the information and then write it down for you in my own words. I’ll do what the resident teenager of this house would do. Add a screenshot of the relevant information!
SHOULD YOU REACH OUT TO THOSE PEOPLE?
See, I never did. Seemed a bit creepy. Stalking almost. Which is quite a funny way to look at it. If people show an interest in you, why not start a conversation? I used to be hesitant to send out an invitation until I saw this analogy by Kurt Shaver.
My first thought was: “I’d be too shy to follow up and contact those people”. Then I remembered it is an analogy. Online I have no shyness. It suddenly made perfect sense to reach out to people viewing my profile!
SOME THOUGHTS ON REACHING OUT
- Did you apply for a position and is the recruiter or HR person checking you out? Do a little happy dance, but leave them alone. You don’t want to be seen as trying to become teacher’s pet.
- Did someone from a cool company check you out? Hang tight for a moment. Look at the company page or website to check if they are hiring. In that case, apply first, then reach out. Otherwise, go for it.
- People that seem to be ‘just looking’? Look back! If you see something on their profile that interests you, invite them to connect, mentioning what sparked your interest in their profile.
- Did a 1st-degree connection check your profile? Send them a message for sure, what a great way to get back in touch with your network and start a conversation. Who knows, they might be ready to hire you for your services!
>>>What are you doing with the who viewed your profile information? Share your thoughts in the comments.<<<
Well hellooooo you trigger finger! Wouldn’t you like to know how to undo your action and withdraw LinkedIn invitations? See, this is what happened. I went for a walk in the freezing cold, as the sun was out and I had been sitting still too long. Then I bumped into a person I know. Yup. True story! After we ran through the compulsory script of bumping into people she asked me a question:
HOW DO I WITHDRAW LINKEDIN INVITATIONS?
See, they accidentally clicked that option where LinkedIn automatically invites your whole address book. Oopsies. Well, even I’ve done that! Yup, demonstrating how that feature does have its uses if used correctly and forgetting to untick the box I needed to untick to demonstrate. UGH.
2 OPTIONS TO WITHDRAW LINKEDIN INVITATIONS!
If you invited just one person (or a few) by “mis-clicking” there is an easy fix. You can withdraw LinkedIn invitations as long as they have not yet been accepted.
- Click on “My network” in the menu bar.
- Click “Manage all”.
- Click “Sent”.
- Click “Withdraw”.
That’s it! Invite gone. There is no warning, no are you sure, no confirm your actions. Hey, if you were so quick to click in the first place that you accidentally sent out the invite, then why slow down now!
If you clicked so LinkedIn invited your whole address book, the above method may not work. In that case, click the drop-down arrow next to “Me” underneath your pretty little (tiny really) face top right in the menu bar. Go to help and politely ask (or desperately beg if that is more your style) for them to remove all outstanding invitations. WARNING this will also remove any invitation you sent out on purpose.
BEFORE YOU USE METHOD 2
Follow the first 3 steps in method one. See any invites that you deliberately sent out? Write down their names. The will be GONE if you use method 2. By writing down the names you can manually invite them again.
>>>What is your biggest LinkedIn OOOOOPS moment?<<<
This tip is so quick: why am I even blogging about it? Here it goes: you need to connect your Twitter to LinkedIn. There. I said it. Why?
YOU’LL GET A TWITTER FOLLOW BUTTON ON YOUR PROFILE
I mean, really how easy do you want to make it for people to follow you? Just go to edit your profile, find the contact details in the right-hand column and add your Twitter details. That is all there is to it!
>>>Have you got a one-liner LinkedIn tip? Share in the comments!<<<