Write your brilliant LinkedIn Profile Headline

Write your brilliant LinkedIn Profile Headline

Your LinkedIn Profile Headline is the most visible part of LinkedIn. I’ve already bored my followers out of their mind, explaining how the FULL headline is visible in Google search results. We all know it is one of the first things people notice on your profile.


  • LinkedIn Profile Picture
  • Your name
  • LinkedIn Profile Headline


See an update or comment by a person you don’t know? Hover over their name or picture and LinkedIn will give you a tonne of information. Is this a 1st or further removed connection? How many connections do you have in common? The option to directly message them and … the FULL LinkedIn Profile Headline of that person.



A funny thing happened recently: when you edit your headline on mobile you can go past the 120 characters! There appears to be a difference in devices:

  • Desktop gives you 120 characters.
  • Android gives you just a few more.
  • Apple allows you to really extend your headline.


Have a look at these two slides. The first one gives you tips about writing your LinkedIn Profile Headline. The second slide gives you some examples. You can opt to write a proper sentence, to use keywords or a combination of both (that is what I have). There is no right or wrong in that respect, chose what best suits you.

headline-linkedin-profile-petra-fisher-linkedin-trainer-consultant-coach-expert-01       headline-linkedin-profile-petra-fisher-linkedin-trainer-consultant-coach-expert-02

>>>Please copy/paste your headline in the comments with a link to your profile, someone might just need you!<<<

Make your LinkedIn Homepage Feed as relevant as possible.

Make your LinkedIn Homepage Feed as relevant as possible.

Do you suffer from FOMO? For those over 30: FOMO means Fear Of Missing Out. FEAR NOT! On your LinkedIn Homepage Feed, you don’t need to see everything. Be happy to (strategically) miss out.


Do you use LinkedIn to find (or be found by) new clients? Is your main goal with LinkedIn to find a new job? Is LinkedIn your to go to place to keep up to date with new developments? Regardless your answer, only SOME posts on LinkedIn are conducive to your goal.


Seriously, stay focused on LinkedIn. If something interests you, great, like it on Facebook. Is it relevant to positioning yourself as knowledgeable in your field, then, by all means, DO like, comment and share. Watch my short video for more information on your LinkedIn One-Track Mind. (Steps to clean up your feed below the video).


Make sure the updates on your homepage are relevant. It is easy to do. The hardest part (for some) is step 1 and 2. The other steps will take less time each day. Before you know it you hardly have to prune and are enjoying relevant updates on your LinkedIn Homepage Feed.


  1. Decide on the area of expertise you want to be known for. I.e. sustainability.
  2. Narrow this down to 2-4 topics. I.e. Solar Power, Green Energy, Energy Management in large buildings.
  3. Define your audience: people with expertise in the areas you listed above. People needing expertise in those areas and people likely have the same target audience as you from a different perspective.
  4. Instead of scrolling straight past, pay attention to each ‘non-relevant’ update. Is it not relevant but the person posting it is? They can stay. Is the topic not relevant AND the person not in your target audience? Stay connected, but UNFOLLOW their updates.
  5. Repeat daily. After a few days, it is not all that much work and your feed becomes more and more relevant.


Please note! In this example, Suzanne shared John’s update. Suzanne is my connection, not John, so it is Suzanne I can unfollow here. By sharing content from John, it appears in my LinkedIn Homepage Feed as an update from Suzanne.

>>> I follow about 1/3 of my connections, how about you?<<<

How to build a meaningful network on LinkedIn

How to build a meaningful network on LinkedIn

LinkedIn is a network: networking is a verb, a doing word. This means DOING MORE than simply inviting and accepting. Even a stamp collector looks after and nurtures their stamps: Why pay less attention to human beings? The other day I posted a question on LinkedIn:


  • On the fly through the app?
  • On desktop when you have time to engage with your new connection?

This post started some interesting conversations (which you can read here). As the second option implies, there was a bit more to my question than just app or desktop.
Most people find it still easier to engage on desktop, as they are used to typing on a full-size keyboard. That won’t last long though. Us who have trouble typing on mobile (or wanting to type proper sentences) are a dying breed.


I am an advocate of large networks. The power of the 2nd degree is just unreal. Does that mean I advocate quantity over quality? Nope. They are not mutually exclusive. I recommend connecting to every person you spoke more than three words to. Including people from high school, sports, church, family, literally every person you’ve met. When you receive an invite from a stranger, ask yourself: “Is there a good reason not to accept?” Truly the power lies in the 2nd degree. Look at the little update above. No image, no URL, just a plain question. With just 4 likes and 13 comments, it gained more than 10K views.

Connecting is more than clicking accept. Connecting to people means talking to people. I start a conversation with every new connection. I love to know a bit more about them. What do they do, what are they looking for on LinkedIn? That way I can offer introductions between connections. If you’d like to see an example of how I do this… just send me a (personalised) invitation to connect. Already connected? If this was before my thoughtful days… send me a private message on LinkedIn and I will reply as if we’ve just connected.


It is great form to thank people for connecting. It is poor form to try and sell them something in the same message. I find it is ok to invite people to join/follow you on other social media. Show an interest in people. Be friendly, a tip is great, a push is horrible. Look for occasions to build on the relationship. Send a birthday message, comment on their update when it is relevant to you. Tag them if you read something that is of interest to them. It’s those little things that go a long way.

>>> Tell me, how do you build a relationship with your LinkedIn network? <<<


5 Things you can do RIGHT NOW to improve your LinkedIn Profile Picture

5 Things you can do RIGHT NOW to improve your LinkedIn Profile Picture

Every professional photographer is going to kill me. Two out of these 5 tips they will argue vehemently against. Never mind, you want to look your best, professional self on LinkedIn right? Then these three tips are worth checking out.



You want to have an open and welcoming posture towards your visitors. Your LinkedIn Profile Pictures sits smack, bang in the middle of your profile. On the homepage, where you share all your clever insights, you appear to the left of the writing. You want to make sure your shoulders are facing straight forward or turned in to the writing. If you face the wrong way: mirror your picture in any old picture viewing software, and upload that version to LinkedIn.


You haven’t got your partner, dog or half empty bottle of booze in your pic right? I think you still want to crop a bit more. The ideal LinkedIn Profile Picture focuses on head and shoulders. It is so tiny, you want your face to be fairly big. Ideally, you crop a teeny, weeny little bit of the top of your hair (if you have any on top of your head). That way you are very ‘present’ instead of framed like on your grandma’s sideboard.


LinkedIn offers filters! Don’t get all excited, you won’t get a rainbow mat rolling out for your mouth like the kids do on SnapChat. The filters can be just what your picture needs if the colour or light is less than brilliant. Which brings me to tip 4. If the filters don’t cut it for you, there is the option to manually adjust brightness, contrast and saturation. Never mind the last option here. We are on LinkedIn, not Instagram.



Visibility. I kid you not, some people hide their profile pic. LinkedIn is your professional network. You don’t have anything to hide. There is no point to hide your picture from those not yet connected to you. How am I going to make sure you are the person I met last night? LinkedIn themselves state that profiles with a visible picture get 7 times more attention.

>>> Tell me, are you totally happy with your pic or did you implement one of the tips above? <<<

Personalise your LinkedIn Invitation from your mobile

Personalise your LinkedIn Invitation from your mobile

LinkedIn is a network and networking is all about building relationships. Start off on the right foot, by letting people know WHY you’d like to be connected on LinkedIn. On desktop this is now an easy option. When you click the connect button, LinkedIn actually encourages you to write a little note with your LinkedIn Invitation.


Yup, it is not only possible but also easy, to personalise your invite on mobile. LinkedIn is more human than you might think. As long as you know how to push its buttons, it’ll be happy help.


Always explore the three magical dots. On Apple devices they live on a person’s profile top right, sorta shoulder height to the profile picture. You will see three dots lined up horizontally. On Android, you need to look up a little more. The dots are standing up vertically to the right of the search box.

customize-linkedin-invitation-mobile- petra-fisher-linkedin-trainer-consultant-expert

In both cases, Android or Apple, hitting the three dots brings up great options. The menu on Apple offers one more option than the Android menu. Regardless of your device, look at the 3rd option from the bottom: “Personalise Invite”. Choose this and you have 300 characters to write a nice little note instead of sending a default invitation.

>>> When do you justify not personalising your LinkedIn invite? <<<