
Another major stuff-up and how I fixed it!
TL;DR; (too long; didn't read;) key points of this video. Pay attention to holidays, especially when your audience in global. Fix any stuff up, as long as it doesn't damage your credibility. Only have ONE call to action, don't confuse your audience. I (Petra) AM quite...

One quick LinkedIn action, two new high ticket clients
TL;DR; (too long; didn't read;) key points of this video. When you are visible for your expertise people start mentioning you to others. Make connecting on LinkedIn personal. Share some of your expertise in a valuable manner with your connections. Impress people (in a...

Business Lessons from my Epic Fail Launch
TL;DR; The 5 main business lessons I learned from the epic fail launch last week: Free workshops have a low show up rate, promote in time to get at least 100 sign ups. Less is more. If you want to sell, you need to leave people wanting more. Fail fast, a start-up...

5 Reasons to comment on LinkedIn instead of liking.
Find out 5 reasons why a comment on LinkedIn gives you more results than a like. Now I realise most of us LinkedIn know-it-all bang on about this all the time. I'll go one further. After giving you the 5 reasons, I will also π π’π―π πππ π’π§π¬πππ§π ππ«ππ π©ππ«π¬π¨π§ππ₯ ππ’π§π€ππππ§...

Consistency on LinkedIn (it’s ok to slack off).
My first attempt at tackling LinkedIn with a plan was my βplanβ to post each day. I heard you needed consistency on LinkedIn. Consistency is key and all that. Fast forward 9 years and you know what? Sure when I do post consistently on LinkedIn, I am more on peopleβs...

Posting on LinkedIn: Throwing content in a black hole?
βWhen I post things that I believe are worthwhile for my target audience nothing happens. Feels like throwing things into a black hole.β This is one of the responses to my survey asking people how they feel about LinkedIn. Feels like throwing things into a black hole...

LinkedIn for Entrepreneurs Successtory
When I first started working with this client, she was cold calling from her kitchen table, trying to start her business. She decided to invest and work with me 1-on-1 through the βSERIOUS SHIT: a Total LinkedIn Solution for Entrepreneursβ program. Her LinkedIn...

LinkedIn and Mixed Tapes, Surprising Insights
Linked In & Mixed Tapes: or how to write a LinkedIn profile that gets you found for the right reasons! When I was younger, my brother used to make me mixed tapes. By the time I had 200 of them, I decided to set up an Access database so it was easier to find the...

Does LinkedIn work for business? Nope!
Does LinkedIn work for your business? NOPE. LinkedIn doesn't work, YOU have to do the work.! A solo entrepreneur was not a fan of LinkedIn. Unlike Facebook, it didn't bring her any leads. We talked about what she did on LinkedIn and what she did differently on...

LinkedIn Followers: Why you need to pay attention!
Do you ever check your new followers on LinkedIn? I love going through them from time to time. To tell you the truth, I have it scheduled in my calendar as a weekly thing to do! I check their profiles and invite to connect when it seems like a good match. Always with...